click above image to view a full gallery of the Kia ex_cee'd concept

At this year's Frankfurt Motor Show, Kia will debut a concept sports car aimed squarely at the Audi TT. A production version of the concept could go into production by 2009, according ot Auto Express. These are bold plans for the South Korean automaker, but it has a secret weapon in design director Peter Schreyer, who was the designer behind the original Audi TT. The codename for Kia's project is Snowflake, which sounds very similar to Raindrop, the codename used for the original TT when Schreyer was with Audi. The TT-killa is expected to be offered in both front-wheel and all-wheel drive, and powered by a new 2.0L turbo-four currently under development.

Kia has no doubt been on a roll the last few years, and it's becoming increasingly evident that its success is not simply a matter of riding the coattails of parent company Hyundai. Kia was always meant to be the sporting brand in Hyundai's little empire, but its current product portfolio doesn't support that image at all. The brand did manage to show a suprisingly sporty and very attractive concept at the recent Geneva Motor Show with the ex-cee'd convertible concept (shown above). The response to the drop-top's design in our comments was overwhelmingly positive, so we have high hopes for another Schreyer-designed sports car from Kia.

[Source: Auto Express]


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