• Mar 15, 2007
We bring you yet another example of people getting bent out of shape over what appears to us as innocuous advertising. This time it's Ford of Europe, which has been running a commercial for its Focus Zetec Climate model using clips from the movie Casino Royale. As we all know, Ford had great product placement in the new Bond flick, which featured Aston Martin's new DBS as 007's main ride, as well as a new Ford Mondeo as his rental car of choice. Unfortunately, some people complained that this new commercial is misleading, insinuating by association that the Focus Zetec Climate appeared in Casino Royale, which they reason would make it more attractive to some.

If you buy a car because you think it's in a movie that you obviously haven't even seen, then you're a piss poor shopper. Though most consumers aren't that dumb, Ford has been ordered by the Advertising Standards Agency to quit running the commercial just in case someone out there believe Bond rolls in a Focus. Sigh.

You can see if the commercial is misleading for yourself after the jump.

[Source: Guardian.co.uk, Carscoop]



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    • 1 Second Ago
  • 11 Comments
      • 7 Years Ago
      Can you idiots stop mentioning NASCAR for once?
      • 7 Years Ago
      I would argue the ad is for Ford in general, sine during the commercial you actually see the Mondeo as well as the Focus...plus at the end it just shows the Ford logo.

      These whiners need to get jobs.
      • 7 Years Ago
      I want to know how much of a bump in sales did FORD get from Mondeo and even the DB9 appearing in movie. If not much then this is a waste of money and the fact that they only show the car in the shadows makes it look like they (for sure Bond) are ashamed of it.
      • 7 Years Ago
      So what's the flap. The video looks like someone is flipping between two different stations. It's just another art director stretching their ego and convincing Ford brass that the hip set will lemming-up for another crappy car in hopes of saving the blue oval.
      • 7 Years Ago
      I want the Cord roadster that Woody Allen drove in the original Casino Royale 40 years ago....
      • 7 Years Ago
      I'm against this commercial.
      It's not showing Casino Royale.

      It's showing the Ford Mondeo, then swapping at the end for a Ford Focus.
      It brings customers into the dealership who thinks they can buy a Ford Mondeo for that price.
      Bryan
      • 7 Years Ago
      You*
      • 7 Years Ago
      all these restrictions on advertising by some random retards are limitin the creativity of the industry. i knew it was gonna be like this from all those suicide ads getting pulled. companies need to grow some balls and stand their ground and stop bending over for public groups.
      • 7 Years Ago
      Yeah - ban NASCAR for false advertising. Seriously!

      As for the Mondeo, the current Mazda 6 (2003 onwards) is the closest cousin to that chassis you can pick up on this side of the pond. Or a Lincoln Zephyr, or Ford Fusion - if you want a softer treatment of those excellent driving dynamics.
      • 7 Years Ago
      ummmm, like whats wrong with it.


      I like it.

      Loved the movie.
      Love the car.

      • 7 Years Ago
      So..... according to their logic, every damn publicity in the world should be pulled caus they mislead you to beleive that the actors actually posess the items they're using in those publicities?