• Mar 13, 2007
Apparently, Nissan is going completely automatic. No more SHIFTing for the Japanese brand. Seems that the tagline has failed to catch on and persuade enough buyers to visit their local Nissan dealer, especially in Europe. While no new slogan has been adopted, the _SHIFT tag seems to be headed the way of the manual transmission.
Brian Carolin, marketing director of Nissan Europe, said in an interview in Geneva that Nissan's image in Europe is "rather flat." While there are products at the top and bottom of the range that are doing very well, the core midsize vehicles are a bit lackluster. So rather than trying to position themselves as a full range alternative to Honda and Toyota, Nissan might try focusing on their strengths.

The company is hoping that new products, such as the Qashqai crossover, X-Trail and Navarra will continue to give them a strong presence in the light truck segment, and the Micra already has them at the head of the class in small cars, so a new tagline that reinforces those segments might serve Nissan better than _SHIFT. Perhaps _LIFT for the trucks? _THRIFT for the Micra? _DRIFT for the Z? Take a seat, we've got millions of them, folks.

[Source: Wards Auto]


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    • 1 Second Ago
  • 16 Comments
      • 7 Years Ago
      Tom, I wish Ford would bring back the "Have You Driven a Fird Lately" slogan back or the "Quality Is Job #1" slogan, because this time it is true!
      • 7 Years Ago
      All of you ignorant a--holes will eat your words when the GT-R arrives.
      Must be a lot of Krautheads who are jealous of the products and improved sales of Nissan/Infiniti posting here.
      Many auto company taglines are senseless: e.g., "Drivers Wanted" = how stupid is that.
      • 7 Years Ago

      Well, I have no recent experience with any Nissan product, my last one was a 1992 Infiniti G20. However, it is kind of odd that Nissan chooses to emphasis the word SHIFT...just as they are going bigtime to shiftless transmissions. And CVTs to boot.
      • 7 Years Ago
      I second that motion and say the new slogan should be SHIT_.
      • 7 Years Ago
      no its
      SHI_T
      and they are using it or the new sentra!
      • 7 Years Ago
      Is it just me or is the tagline actually SHIFT_
      • 7 Years Ago
      @Bill:

      Hey, don't insult the "Drivers wanted" tagline! It's pretty damn straightforward! I mean... if they need drivers it must mean that the cars aren't moving (aka selling)...

      Haha. Straightforward... don't you think?
      Jonathan Hicks
      • 7 Years Ago
      Nissan should not drop the SHIFT_ tagline in North America. Really. It is one of best automotive taglines to me. Don't drop it, Nissan North America.
      • 7 Years Ago
      Honda and Toyota offers cheap reliable vehicles, while Mazda adds some sportiness to their cars. What does Mitsubishi and Nissan "offer"?
      Bryan
      • 7 Years Ago
      I 3rd that motion. Such POS's.
      • 7 Years Ago
      Right. the new marketing campaign will be called

      BORING__________ and reflect the Soulless Front engine,Front wheel Drive,Automatic transmission having,Low build quality,overpriced,overstyled,underfeatured piles of shit that people are eating up in the new altima and sentra. God i just want to choke out carlos ghosn or however you say his name. Where did my passion go?? to a 23 year old BOW TIE with a blown T-5 and a 305 that's about to toss an everything.
      • 7 Years Ago
      Late nights and brown trousers at Chiat Day then.
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