Filed under: Marketing/Advertising, Videos, Jeep
Jeep Patriot promotion kicks off with "Wolf" commercial
As part of its novel marketing campaign for the new Patriot, Jeep has developed an interactive comic book game of sorts that allows users to follow the adventures of three different characters who use a Jeep Patriot to complete their journeys. It's called the Patriot Adventure, naturally. As a companion to that online effort, the TV commercials will mimic the look and feel of that effort and use the same cast in vignettes from the game. The first TV spot is set to debut during the NCAA tourney on March 15, but the video is already on YouTube and available after the jump. Called "Wolf," it is set at a riverside campground where we see a couple of pranksters stealing a canoe off the roof of a Patriot while the owner sleeps in her tent.
Not one to take this lying down, she fires up her trusty Jeep Patriot and gets ahead of them by driving through rugged terrain, which the Patriot of course handles effortlessly (It's Trail-Rated, you know). But how exactly will she manage to stop them when they are in the water and she is on terra firma? And why is it called "Wolf?" Click through to find out. While the commercial lacks any attempts at suicide, we're eager to see what action group steps forward to nail DCX with accusations of animal endangerment on behalf of a supposedly traumatized wolf.
[Source: Jeep]
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Reader Comments (Page 1 of 1)
CJ 6:31PM (3/13/2007)
Is it me or does she have the canoe just tied onto the rack with no pads or any modifications to the rack? Almost looks like the canoe starts swaying a little as she takes the turn. The way they've got it on the the car is would sway pretty violently. But maybe I'm being nitpicky.
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John 8:00PM (3/13/2007)
I think its just you.
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The other Bob 8:05PM (3/13/2007)
I would be interested in that Jeep if it didn't have a CVT transmission. They all suck and are way too expensive to replace.
Oh, BTW - Jeep, if you are listening, this should replace the horrible Compass.
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Barry 9:06PM (3/13/2007)
If she could pick up the wolf, why didnt she just pick up the guys and skim them across the water or just flick them in the crotch?
Back on topic: that is not a good looking Jeep IMO
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Bryan 9:48PM (3/13/2007)
LOL thats a funny commercial.
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Howard Kerr 10:30PM (3/13/2007)
Friday I went to the opening of the Memphis Auto Show, and yeah, it does rank right up there with the Omaha Auto in importance. That said, I walked in about an hour after it opened and this schmo in the Jeep area starts going into his canned speech about how great the Patriot is and how it uses so many Jeep features in a whole new way...I look over at the stand. The guy is talking to himself, NO ONE is interested, no ears or heads perk up, no one rushes over to see this automotive re-creation of "Jeep-world".
The best thing you can say about the Patriot, "...at least it's not QUITE as stupid and ill-conceived as the Compass". BTW, my complementary program has the Compass as a CAR and the Patriot as an SUV...aren't they built on the same platform? Talk about splitting hairs.
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James 9:42AM (3/14/2007)
Well, I think the Patriot as a whole is much more in line with Jeep's overall image, and it's just a much better, nicer looking, better executed vehicle despite the similarities.
Hope it sells better than that crap Compass.
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SickManSeth 3:49PM (3/14/2007)
Wow,it looks just like the commander with round headlights. Touche,Bland engineering. They take a car i like and make every car look that way,and i don't like the car anymore. *Bangs head off wall*
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airport krishna 8:08PM (3/14/2007)
Desperate ads, psuedo comic book and non-interactivity. Lame graphics. Maybe there's something to the car but you wouldn't know it from their site. Wrangler XL = cool. Patriot = yeah, right.
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GOT 12:45AM (3/15/2007)
What is up with that comic book site? Even if it were cool (which it isn't), it's impossible to figure out what's going on and what to do. What a pile-of-crap failure in Flash usage.
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agnes 9:50PM (3/19/2007)
this commercial is Great!!
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Cyn 1:05PM (4/02/2007)
Hey! I'm looking at the Jeep Patriot right now, am ready to buy, but convinced I'll get screwed out of an Auto Show promo in NYC next week. Anybody think they'll have some kind of incentive during the auto show, or should i just go for it now?
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Glen 11:09AM (4/20/2007)
How do I view the wolf commercial on-line?
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AGNES 8:36PM (5/07/2007)
TRYING TO FIND A VIDEO ONLINE OF THE JEEP COMMERCIAL WHERE THE GUYS THROW THE TENT IN THE WATER TO WAKE UP THEIR FRIEND
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atilla 3:33AM (5/17/2007)
What a really dumb commerical. Actually a really dumb series of commercials. What does it all mean? What's its relationship to Jeep? I mean, just duh.
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Bill 8:35PM (5/18/2007)
I'm sorry, but I am completely lost. How does she pick up the wolf like that in the first place?
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