• Mar 12, 2007
PHOTOS UPDATED

Cadillac is already on the upswing here in the US, and has been for some time. The image repair that GM has been able to carry out is impressive, and the rebirth is poised to enter phase two. GM Vice Chair Bob Lutz and Cadillac General Manager Jim Taylor both commented at the Geneva Motor Show that Lexus, BMW and Mercedes-Benz are in their gunsights, and that a 3-series-esque family of models could emerge from the CTS. A wagon version of the CTS is getting serious consideration as Cadillac looks at taking the fight to European turf.

[Source: Automotive News – sub. req'd]

While there's a wagon variant of the BLS model, based off the SAAB 9-3, the CTS wagon is on track to be a RWD affair. An estate version of the CTS would give European buyers, who are more fond of wagons than we are here in the US, a further reason to consider the Cadillac brand when car shopping. The RWD layout would also help the vehicle be in the same league dynamically as the brands they have targeted. While we're sure the BLS is a nice vehicle, FWD is not the way of the future for Cadillac, according to Lutz. The DTS could make a move to GMs Zeta platform that will be coming to the US as the Pontiac G8 – or it could stay on its current platform. Lutz is no fan of sitting tight, however, and has voiced the opinion that the next DTS should be a RWD car.

There has also been talk of an entry-level Cadillac, slotted below the CTS and priced in the mid $20-30,000 range. Lutz and Taylor aren't in total agreement over the plan to step into that crowded segment. We remember the Cimarron, and hope that Cadillac does, too. The CTS makes a fine entry point to the Cadillac brand, and selling a Cadillac for Chevy money is fraught with danger and could cheapen Cadillac's newly revived image. Another potential land mine is a high-end model that plays in the $100,000 plus realm. As with an entry-level model, a halo model should be analyzed very carefully, lest it pull a Phaeton. The Ultra-Lux Caddy is probably far less a priority than fleshing out the CTS offerings, so we may not have to worry too much about an amazingly turned out but languid-selling Cien or Sixteen production model killing Cadillac's recent forward momentum.


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  • 16 Comments
      • 7 Years Ago
      Why wouldn't the wagon have AWD? The new CTS is going to be offered with it in the sedan version. And don't get me wrong, I love Caddys but that wagon looks a little too Dodge Magnum for me. And BOB why should Cadillac try to compete with a rebadged Toyota...I mean Lexus? If you ask me the Japanese "luxury" cars are a completely different market than the European ones. And haven't you heard the phrase "rides like a Cadillac"...that phrase didn't come from nothing. Cadillac was the standard of the world and soon enough it will be again. And why do you care what they do, you wouldn't buy it anyway because it's a Cadillac so YOU'RE not part of their market so your opinion doesn't matter. It could be the same car with an L on the front and you'd buy it in an instant. Don't post about vehicles you don't give a damn about. Because honestly, those that do care, don't give a crap what you say.
      • 7 Years Ago
      I'm not ready for a Cadillac station wagon.
      • 7 Years Ago
      AND PS -- Mister Mind Reader with high school petty swipes at me
      -- I possibly WAS part of Cadillac's market, but they went away from me, I did not go away from them.
      • 7 Years Ago
      I personally loved the IS300 Sport Cross. I hope we get a six speed CTS wagon. http://www.motortrend.com/features/auto_news/2007/112_0703_cadillac_future_models/
      • 7 Years Ago
      That CTS wagon is definitely the first Cadillac I've ever been interested in. RWD wagons are a blast to own and drive. If their quality keep up and the mpg isn't dumb, it could tempt me. Keep on innovating Caddy-
      • 7 Years Ago
      Oh yes. CTS wagon, please. I'd like the 300HP V6 with a stick and a wagon butt.

      Or at least make the rear seats fold down in the sedan.

      I also liked the IS300 Sportcross. It had AWD, which I expect the CTS wagon will not have (and I'll live without).
      • 7 Years Ago
      It looks kinda like what they drove my great grandpa to the cemetery in...
      • 7 Years Ago
      it would be nice if they would make a cts coupe to go after the 3 series.
      • 7 Years Ago
      Mike, you have seen the SRX, right? And the Escalade? Those are station wagons. They call them SUVs, but same thing.
      • 7 Years Ago
      ---#9 -- YOU ARE A POOR MINDREADER......
      I would walk before buying a Lexus, but THAT is the car Cadillac needs to be sure it is competing against.
      The LS is soft and luxurious and cosseting, like a Cadillac has historicaly been. It is the LEXUS which "rides like a Cadillac", certainly not any European car.
      AND my other point is that the LS is an EXCELLENT car at what it tries to achieve, although rather soulless and thus more vulnerable to Cad competition. I have been furious at GM for falling down and letting a Japanese car take their business.

      BMW is a ridicuous name to use as a Cad competitive goal, but if the silly writers mentioned Mercedes, I could understand it a bit more. -- True BMW customers would laugh at owning a Cad, but those who just buy BMW as a luxury car are possible to get. BMW is a sporty car that is luxurious, Mercedes a luxury car with some sporty models.

      Cadillac's niche is AMERICAN luxury and style, not imitation European.
      • 7 Years Ago
      CTS-V wagon in Arrest-Me Red, please.
      • 7 Years Ago
      A CTS Coupe now that would be sweet. Are there any production version pics of such a vehicle yet?
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