• Mar 12, 2007
Click image for photo gallery

Cadillac's just released images and info on its newest European offering: the BLS wagon. Derived from the Saab 9-3, the BLS tries hard to distinguish itself as a Cadillac, with restyled headlamps, fascia and grille. In the back the tailgate gets a thin crease down the center, while the taillights adopt a similar Caddy-centric design.

Cadillac BLS WagonSales are supposed to begin this fall, with the BLS coming equipped with either a 2.0L turbo four, a 2.8L V6 or a 1.9L diesel, all pulled straight from the Saab lineup. Pricing is expected to be around £21,500, with DVD sat-nav, Bose sound and other optional equipment sending the price skyward.

[Source: GM]


PRESS RELEASE:

Cadillac Extends European Portfolio with BLS Wagon

* Further commitment to grow Cadillac's presence in Europe
* Expressive design combined with elegance and versatility
* Three turbocharged gasoline engines and one direct-injection diesel engine
* Sales expected to start in the fourth quarter of 2007

DETROIT – Cadillac reinforced its commitment to grow its brand in Europe by announcing it will add the BLS Wagon to its portfolio later this year.

"The Cadillac BLS Wagon is an appealing addition to the Cadillac portfolio for customers preferring dramatically designed luxury vehicles that offer versatility and performance along with outstanding ride and handling characteristics," said Cadillac General Manager Jim Taylor. "This is the first Cadillac wagon in our 104-year history, and we think it will do well in many European markets where consumers desire a high degree of versatility and functionality in their performance luxury vehicles."

Cadillac signature style

Clear, clean, crisp and sharply defined contours are Cadillac design signatures. An international team of designers, under the leadership of Ed Welburn, GM vice president of Global Design, created a BLS Wagon with a striking wedge shape that is emphasized by the tapered lines of the side windows.

"The whole team was very excited to apply Cadillac's design language to a wagon for the first time," said Welburn. "The V-shaped chrome-plated grille, a Cadillac hallmark, is picked up

again by the shape of the rear window, and the body side character lines make it unmistakably a Cadillac."

The BLS Wagon also features jewel-like headlamps, fog lamps integrated into the body-colored bumper and a wide air intake below the grille. A narrow chrome strip runs along the side windows and the latest LED technology is used in the center high-mounted stop lamp, which is prominently positioned in the rear spoiler. Vertical taillamps, another Cadillac hallmark, play a prominent role in defining the elegant rear proportions of the BLS Wagon.

Luxurious, flexible interior and state-of-the-art infotainment systems

The BLS Wagon interior is highlighted by a three-spoke leather steering wheel and an analog clock in the center stack. The circular instruments have white numerals and red needles on a black background.

Flexibility and versatility define the rear seats and cargo area, which are designed to support a wide variety of luxury and leisure interests.

State-of-the-art infotainment systems include high-quality audio units from American sound specialist Bose, among others; a DVD navigation system with touch-screen operation; a Bluetooth-enabled cell phone system with a hands-free kit; and remote controls on the steering wheel.

Turbocharged diesel and turbocharged gasoline engines

The front-wheel-drive BLS Wagon is offered with a turbo-diesel and three turbocharged gasoline engines. The 1.9L four-cylinder diesel engine, with common-rail direct-injection technology, is fitted with a maintenance-free particulate filter and delivers 110 kW (150 hp) of power. The range of gasoline engines includes two 2.0L four-cylinder versions (129 kW / 175 hp and 154 kW / 210 hp), and a high-tech, 2.8L V-6 (188 kW / 255 hp) that features a twin-scroll turbocharger and variable phasing of the intake camshafts.

The BLS Wagon offers six-speed manual transmissions and five- or six-speed automatic transmissions, depending on engine. For BLS models equipped with an automatic transmission, a standard Sport Mode button allows the driver to select a sportier transmission shift pattern.

Comfort and driving dynamics

The chassis, which features MacPherson struts in front and a four-link rear axle, is designed to provide the agility customers expect from a luxury wagon. The chassis tuning ensures dynamic handling performance without compromising comfort and load capacity.

Available in Europe in the fourth quarter of 2007

The Cadillac BLS Wagon will be in European Cadillac showrooms in the fourth quarter of 2007.

"The BLS sedan created a significant amount of showroom traffic at Cadillac dealerships across Europe," said Taylor. "With the new BLS Wagon, we intend to build on this interest and appeal to customers who are looking for more flexibility to meet their individual lifestyles.


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  • 27 Comments
      • 7 Years Ago

      So GM is now extending its Badge Engineering policies to Europe. Still it looks quite nice and hopefully will sell in brand conscious Europe.
      • 7 Years Ago
      How are people saying this shares interior bits with the Saab? I don't see any interior pics here.

      Are there other pics not linked to by this site?
      • 7 Years Ago
      I will agree that these are photoshopped images anyway, so what are we even arguing about:)
      • 7 Years Ago
      16# For me, platform sharing is like in the VW Golf/Audi A3/Seat Leon/Skoda Octavia, etc..

      If you place these cars side by side (or it's pictures: you can google them), and then a SAAB 9-3 and a Cadillac BLS, you'll see the difference between badge engineering and platform sharing.
      • 7 Years Ago
      "Anyone who believes this wagon has any resemblance to the Saab9-3 has their head is a very uncomfortable position."

      You can see the Sportcombi's profile in this wagon pretty easily. It's not bad looking, it's just easy to pick out it's a badge engineering job.

      • 7 Years Ago
      Whaa Whaa!

      Theres a huge difference between "badge engineering" and "platform sharing". This is the latter not the former and every company does it so shut it. I don't see anyone bitching about the Audi R8 because it shares a platform with the Gallardo. This looks like a nice car period. Estates are a big deal in europe and while we in the U.S. may scoff at a Caddy wagon, it should be a decent seller there.
      • 7 Years Ago
      Im a big cadillac booster, but I think this thing is ugly as far as cadillacs go. I hope it stays in europe. Wouldnt make a bad chevy or saturn. I hope the US gets a wagon version of the cts, not this thing.
      • 7 Years Ago
      Anyone who believes this wagon has any resemblance to the Saab9-3 has their head is a very uncomfortable position. Cadillac is doing the same thing Toyota does with Camry and Lexus, using their same platforms universally, nothing strange or sinister about that, it would be stupid not to do so. This has been going on since the industries begining, but now when GM does this, it's called rebadging. When Toyota does it, it's smart engineering sharing bodies and platforms. I'm about to suffocate in rice, I need some fresh air.
      • 7 Years Ago
      #3 - I agree, it resembles a Saab in the most unfortunate of ways, that being FWD.
      • 7 Years Ago
      #14 So what your telling me is that as exterior styling goes, the only visual element shared is the glass planes? OH NOES! TEH BADGE ENGINEERING IS TEH SUCK!

      "Structural elements and interior bits" have little to no effect on the outward appearance of a car. Its the sheetmetal. Badge engineering, IMO, is taking one vehicle and creating another vehicle by minimally changing the front and rear facias to incorporate new head lights, tail lights and grills and keeping the interior carryover. i.e. the Ford Fusion/Mercury Milan.

      People can pick out the two Ford siblings as badge engineered with ease. The same can not be said for this car and when seeing this on the road I, and most others, would never make the connection to the Saab.
      • 7 Years Ago
      11# Unfortunatly, you are wrong: they share every glass, every structural element and even dashboard bits, in the sedam, no to mention the rest of the interior

      In fact, it's a cheap badge engineering exercise: they only changed some of the skin (like a restyling), and a small part of the interior.

      (The Vectra and the Aura are not the same car, nor share the platform -the Aura is built on the extended version of the Epsilon platform-, in spite the current mith. Maybe in the next generation of the model.)

      Are these photoshop pictures? I'm not sure they are real... The BLS sold 1300 cars last year in Europe (while SAAB sold 57000), so it doesn't make sense to invest in developing more cars on brand than doesn't appeal to Europe...

      They should invest that money in a broader model range for SAAB.
      • 7 Years Ago
      Are those tail lights or stop lights? It looks like they did an advanced algorithim and came up with a computerized model then decided not to let a real designer do anything to make it more human. Cadillac!, come on get some artist and let them do some tweeking on your butt ugly robo cars and then you might become a grand marque once more.
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