• Mar 9, 2007
PickupTruck.com is now reporting that the two extra doors in the bed of this F-150 mule are not destined for the 2009 model, but rather will be an option available as soon as this spring to commercial customers. As a few of our commenters noted in yesterday's post, the option is called the "Tough Box" and was previewed at the Ford's Claycomo, Missouri assembly plant in late January.
With the recent introductions of the all-new Toyota Tundra and totally redesigned Chevy Silverado / GMC Sierra, there has been talk that Ford's dominance in the truck market is nearing an end. We don't know if the new competition will prevent Ford from celebrating its 30th straight year of segment-leading sales, but it's clear the automaker is ready to think outside the box, pardon the pun, to protect its highly profitable turf.

[Source: PickupTruck.com]


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    • 1 Second Ago
  • 5 Comments
      • 7 Years Ago
      Aren't these called "Transformers"? The Ford Transformer... nice ring. Up to 6 doors counting the tail gate.
      • 7 Years Ago
      Tough to believe what you say about Chrysler addressing their shortcomings Mike... I went to a Dodge dealership and went from vehicle to vehicle and was very put off by the ultra plasticky and square interiors. They seemed beyond cheap. I mean, if the vehicle goes for $30,000 and you can't take a 3x5' section that I am gonna stare at for the next 5 years and make it loof fantastic... and that's your only job... what the heck good are you. (I am talking to designers here.) I would need to consider some real cash knocked off the price to put up with that kind of (visual) dissapointment on a daily basis.

      What that has to do with future cars is this... If the production of automotive crap (and I use the interior here as one of my sole complaints, but unreliable and noisy engines might as easily be substituted...) has seeped into the corporation on such a deep level, what makes anyone think that the next version will be ANY different. Perhaps a full scale firing of the executives who allowed this stuff out in the first place? I feel bad for Dodge dealers who have to smile past this crap in an effort to push this stuff.
      • 7 Years Ago
      Well, if it is a way for Ford to stay ahead in the pickup market, good idea. I just wish that they would get rid of the handels on the bed doors.
      • 7 Years Ago
      Hey Mike,
      don't you forget that Ford has all new coming too.
      • 7 Years Ago
      Trust me, I did not forget.

      GM, Ford, and Dodge's best selling vehicle is the fullsize truck. None of the three are going to sit back. Based on this information, and other located in a post surrounding the next gen LX/LY group, it sounds like the Chrysler group knows its shortcomings and looks to have top quality products on the market between '09 and '11. They are addressing engines, trans, fuel economy, suspension, interior, exterior looks, etc.