• Mar 9, 2007
The entry price for the Hyundai Veracruz has been set at $26,305* for a GLS, which is no vinyl-seated, three-on-the-tree stripper. For just over 25 grand, you get Hyundai's grunty 3.8 liter V6, standard ESC and ABS, a nifty stereo system, and alloy rims to name but some of the standard bag of tricks. Going full boat for the Limited will raise the bottom line to just over $34k, but considering that the GLS has almost everything you'd want right from the get-go, we can only imagine the smorgasbord of stuff in the mid-range SE model and range-topping Limited.

These unibody midsizers are seemingly the neo-family-wagon, so this segment is generating lots of heat right now. The Veracruz is in the same sandbox as the Mazda CX-9, GM Lambda cousins, Toyota Highlander and the like, but Hyundai's press materials call out more expensive models like the Lexus RX and Mercedes GL. We know this move, as Hyundai pulls it time and time again. The Korean company packs a model with uplevel content and more standard safety and convenience features than its immediate competition can match. Thus, customers are more likely to compare it with more expensive models and marvel at its low, low price. Genius, just genius. We're eager to get one in the Autoblog Garage.
  • Veracruz GLS FWD $26,305
  • Veracruz GLS AWD $28,005
  • Veracruz SE FWD $28,005
  • Veracruz SE AWD $29,705
  • Veracruz Limited FWD $32,305
  • Veracruz Limited AWD $34,005

*$690 destination charge not included

[Source: KickingTires]


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  • 19 Comments
      • 7 Years Ago
      I can't find pricing for the option packages. But base prices and features will be on TrueDelta's server soon.

      Some comparisons, Veracruz GLS AWD vs.:

      Santa Fe SE Touring AWD: $2,850 less before adjusting for feature differences, about $3,000 less afterwards

      Mazda CX-9 Sport: $2,135 more before feature adjustment, about $1,700 more afterwards

      Buick Enclave CX: $4,395 more before feature adjustment, about $2,100 more afterwards

      Saturn Outlook XE: $1,295 more before feature adjustment, and about $1,300 more afterwards

      You can run others around noon EST at http://www.truedelta.com/prices.php
      • 7 Years Ago
      Maybe you haven't noticed, but all Canadian car prices are based on exchange rates from a few years back. Price adjustments always severely lag exchange rate changes, otherwise Canadians would find themselves buying an Azera one year and an Accent a few years later, then back to the Azera.

      A few years ago cars were much cheaper in Canada, and Americans didn't fuss nearly as much about it.
      • 7 Years Ago
      The proportions aren't the best, with long overhangs, but the whole has an upscale look to it. I think this could actually be the hit that really makes people buy a Hyundai for what it is, rather than just the price.
      • 7 Years Ago
      This is a great-looking vehicle.
      • 7 Years Ago
      More idiots making space for inferior imports. Point blank, this bullshit is not as good as a Honda or Toyota, not even as good as GM's CUVs. Don't be fooled by nice interior materials, what you CAN'T SEE SUCKS REALLY BAD.

      JUST BECAUSE IT'S AN 'IMPORT' DOESN'T MEAN IT'S GOOD.
      Hell even Honda and Toyota are suffering big quality blunders now. Go buy an Outlook.
      • 7 Years Ago
      Alex,

      Sorry, but I don't see this as a 4Runner competitor. There's no direct correlation, Hyundai is using three SUVs where Toyota has two, with each Toyota positioned between a pair of Hyundais.

      The proof is in which vehicles are cross-shopped. Looking at my price comparison site's most popular comparisons for each:

      Tuscon -- most often compared to the Sportage, CR-V, RAV4, and Santa Fe

      Santa Fe -- most often compared to the Tucson, RAV4, Highlander, and CR-V

      Looks like Hyundai has some serious internal overlap.
      Richie638
      • 7 Years Ago
      The Koreans hate us. Why would an American buy their cars?
      • 7 Years Ago
      The North Koreans hate us, not the South Koreans. There are two different countries over there. People can complain about the price but the GMC Acadia and Mazda CX-9 are both more. When the new model Pilot and Highlander come out in the next year or two, their prices will go up a few grand. They are already more expensive by $500 and $100 respectively when comparably equipped. The Veracruz has a few options on them too.
      • 7 Years Ago
      All we've heard is Spring. Looking into it today because I'm wondering too.
      far jr
      • 7 Years Ago
      I am shopping for three row seating in my next vehicle. Although I will visit and look at a Veracruz prior to purchasing, I see nothing "exciting" enough in this vehicle to draw me away from a Pilot, Outlook, or CX-9.
      • 7 Years Ago
      Agreed with the poster above. My 2004 Elantra is very rugged and reliable. I drive it very hard and it never fails to start or take my punishment with stride. This car is very clean looking and I bet anyone who put their "perception" aside and test drove it, would come away impressed and wanting one.
      • 7 Years Ago
      can i get a woot woot!
      wish i could hit this up, what is late spring? i need by mid april. otherwise i'll be hitting up the santa fe
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