Hyundai prices Veracruz from $26,305
The entry price for the Hyundai Veracruz has been set at $26,305* for a GLS, which is no vinyl-seated, three-on-the-tree stripper. For just over 25 grand, you get Hyundai's grunty 3.8 liter V6, standard ESC and ABS, a nifty stereo system, and alloy rims to name but some of the standard bag of tricks. Going full boat for the Limited will raise the bottom line to just over $34k, but considering that the GLS has almost everything you'd want right from the get-go, we can only imagine the smorgasbord of stuff in the mid-range SE model and range-topping Limited.
These unibody midsizers are seemingly the neo-family-wagon, so this segment is generating lots of heat right now. The Veracruz is in the same sandbox as the Mazda CX-9, GM Lambda cousins, Toyota Highlander and the like, but Hyundai's press materials call out more expensive models like the Lexus RX and Mercedes GL. We know this move, as Hyundai pulls it time and time again. The Korean company packs a model with uplevel content and more standard safety and convenience features than its immediate competition can match. Thus, customers are more likely to compare it with more expensive models and marvel at its low, low price. Genius, just genius. We're eager to get one in the Autoblog Garage.
- Veracruz GLS FWD $26,305
- Veracruz GLS AWD $28,005
- Veracruz SE FWD $28,005
- Veracruz SE AWD $29,705
- Veracruz Limited FWD $32,305
- Veracruz Limited AWD $34,005
*$690 destination charge not included
[Source: KickingTires]
Reader Comments (Page 1 of 2)
menice 9:00AM (3/09/2007)
can i get a woot woot!
wish i could hit this up, what is late spring? i need by mid april. otherwise i'll be hitting up the santa fe
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Mike Homeniuk 9:56AM (3/09/2007)
Wow....while there may be some differences in equipment levels, the base price in Canada is $39,995. That's like an exchange rate of over 1.5, or a 0.66 cent Canadian dollar. Last time I checked, the Canadian dollar was in the mid-80 cent level, or an exchange rate of 1.16. Seems like Hyundai Canada is way overcharging us, or you guys south of the border are getting one heck of a deal.
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Dave t. 9:12AM (3/09/2007)
All we've heard is Spring. Looking into it today because I'm wondering too.
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Rick Lyon 9:25AM (3/09/2007)
Hyundais are starting to get too expensive. There making better cars but still have no long term reliability scores. So to come out of the gate with a plethora of vehicles over $20k is stretching it I think. The value just isn't there yet, at these prices.
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Alex 9:19AM (3/09/2007)
Ok, let's get this straight: the Veracruz is not in competition with the Highlander, rather with the 4Runner. The Highlander competes with the Santa Fe and the Rav 4 competes with the Tucson.
And please don't say that they can't compete b/c one is car-based and the other is truck-based. That's a moot point for vehicles of this size used for hauling people.
Can we get a correction please?
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Michael Karesh 9:19AM (3/09/2007)
I've had a few opportunities to sit in this at the Detroit and Chicago auto shows. It's considerably more upscale than the Santa Fe, and even has a decent amount of room in the third row.
I've been looking forward to getting the prices into my site's database, to see how it compares to the CX-9 and GM's Lambda trio. Looks like the prices are considerably lower for the Veracruz. Should be there by noon.
http://www.truedelta.com/prices.php
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Scott 9:23AM (3/09/2007)
That thing has a face only a mother could love!
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Michael Karesh 9:26AM (3/09/2007)
Alex,
Sorry, but I don't see this as a 4Runner competitor. There's no direct correlation, Hyundai is using three SUVs where Toyota has two, with each Toyota positioned between a pair of Hyundais.
The proof is in which vehicles are cross-shopped. Looking at my price comparison site's most popular comparisons for each:
Tuscon -- most often compared to the Sportage, CR-V, RAV4, and Santa Fe
Santa Fe -- most often compared to the Tucson, RAV4, Highlander, and CR-V
Looks like Hyundai has some serious internal overlap.
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Michael Karesh 9:27AM (3/09/2007)
The proportions aren't the best, with long overhangs, but the whole has an upscale look to it. I think this could actually be the hit that really makes people buy a Hyundai for what it is, rather than just the price.
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MikeW 11:14AM (3/09/2007)
It has a 6 speed automatic that the RX350 and new highlander don't (but their secret weapon is the 2gr-fe & center differential)
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Michael Karesh 11:03AM (3/09/2007)
Maybe you haven't noticed, but all Canadian car prices are based on exchange rates from a few years back. Price adjustments always severely lag exchange rate changes, otherwise Canadians would find themselves buying an Azera one year and an Accent a few years later, then back to the Azera.
A few years ago cars were much cheaper in Canada, and Americans didn't fuss nearly as much about it.
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Michael Karesh 11:14AM (3/09/2007)
I can't find pricing for the option packages. But base prices and features will be on TrueDelta's server soon.
Some comparisons, Veracruz GLS AWD vs.:
Santa Fe SE Touring AWD: $2,850 less before adjusting for feature differences, about $3,000 less afterwards
Mazda CX-9 Sport: $2,135 more before feature adjustment, about $1,700 more afterwards
Buick Enclave CX: $4,395 more before feature adjustment, about $2,100 more afterwards
Saturn Outlook XE: $1,295 more before feature adjustment, and about $1,300 more afterwards
You can run others around noon EST at http://www.truedelta.com/prices.php
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GS 12:24PM (3/09/2007)
6. Hyundais are starting to get too expensive. There making better cars but still have no long term reliability scores. So to come out of the gate with a plethora of vehicles over $20k is stretching it I think. The value just isn't there yet, at these prices.
What?
Each Hyundai from the Accent to the Azera is a strong competitor to anything in it's class and is generally offered for less money with a far stronger warranty.
I just bout a 07 Santa Fe Se, I had been driving a 03 Sonata GLS. When I bought the Sonata I purchased based on price/warranty not on "want". This time around I could have bought anything in the small CUV class, but after driving EVERYTHING, I could not ignore the value Hyundai represents. MY Sonata, while a little sluggish, was Hondaesque in terms of reliability and I became to respect it's ruggedness and durability.
My new Santa Fe has a smooth 5-spped auto connected to a very smooth 3.3 V6. The Japanese counterparts certainly have more gadgetry - some of which I wish my Santa Fe had (namely an AUX input on the front or rear for an IPOD hookup), but I can add most of this myself at a later date.
I'm very satisfied with Hyundai, and my wife's 05 Sedona has been terrific too, with same caveats as above when compared to the Japanese equivalents.
The Koreans have more than proved their value, and the prices while higher than the Excel and the Scoupe, are still less than what they could garner had they not experienced the mid 80's suicide of a model introduction.
I would buy a Hyundai while you can with the warranty, because it will not last more than another few years. When public perception of the company is that of a quality auto builder - and they are almost there - the warranty will become more Honda like.
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Brian 3:09PM (3/09/2007)
Agreed with the poster above. My 2004 Elantra is very rugged and reliable. I drive it very hard and it never fails to start or take my punishment with stride. This car is very clean looking and I bet anyone who put their "perception" aside and test drove it, would come away impressed and wanting one.
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Bob-omb 3:12PM (3/09/2007)
This seems like a better deal than the 3.3L Santa Fe. I am diggin' this.
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Brian W 4:49PM (3/09/2007)
I'm sure it won't be as appealing after people drive it. I think NO.6 is right, their sales were flat last year even with new models and rebates.
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ThriftyTechie 6:38PM (3/09/2007)
This is a great-looking vehicle.
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mc 8:00PM (3/09/2007)
nice name
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far jr 9:19PM (3/09/2007)
I am shopping for three row seating in my next vehicle. Although I will visit and look at a Veracruz prior to purchasing, I see nothing "exciting" enough in this vehicle to draw me away from a Pilot, Outlook, or CX-9.
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Phil 1:10PM (3/12/2007)
More idiots making space for inferior imports. Point blank, this bullshit is not as good as a Honda or Toyota, not even as good as GM's CUVs. Don't be fooled by nice interior materials, what you CAN'T SEE SUCKS REALLY BAD.
JUST BECAUSE IT'S AN 'IMPORT' DOESN'T MEAN IT'S GOOD.
Hell even Honda and Toyota are suffering big quality blunders now. Go buy an Outlook.
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