Filed under: Commercial Trucks, Misc. Auto Shows
Sterling Bullet quietly debuts in wake of Geneva
Believe it or not, there's other news being made in the auto industry besides what's coming out of Switzerland. Sterling Truck Corporation took the wraps off of its Bullet class 4/5 medium duty chassis cab today at the National Truck Equipment Association Work Truck Show in Indianapolis, for example. Not surprisingly, we decided to skip this show, but the hard working folks at Pickuptruck.com already have an article up on the new truck. Based on the recently unveiled Ram 4500/5500, the Sterling Bullet (great name) shares its looks with the recently unveiled Ram 4500/5500, but gets it own options and configurations to differentiate it from Dodge's heavy-duty truck. Though they're built on the same platform, and at the same plant for that matter, you can only buy a Bullet from a genuine Sterling truck dealer. One nifty feature it has that the Ram lacks is a Power Takeoff Package that allows the 6.7L Cummins Turbo Diesel to act as a generator and power auxiliary equipment.
Pickuptruck.com reports the other advantage in buying a Sterling might be its dedicated service network that's open longer hours than your typical Dodge dealer. Pretty much everything else the Bullet and Ram share, like powertrain and transmissions, as well as convenience options like cruise control, power trailer tow mirrors and even a navigation system. These big work brutes should be available from Sterling by this fall. In lieu of a press release, you can click the Read link to get the nitty gritty details on the Bullet from Pickuptruck.com
[Source: Pickuptruck.com]
Reader Comments (Page 1 of 1)
Bob R. 8:57PM (3/06/2007)
So this is a Ram with a different name, plus one more feature (a pretty cool one though). Why would somebody buy this over a Ram 4500/5500?
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SIP YEK NOD 9:18PM (3/06/2007)
Especially considering sterlings track record with price tags. when DCX aquired the ford large truck group from ford, each sterling version of the previous years ford model jumped as much as $16k with no changes beyond the badging.
That said, a rose by any other name would smell as sweet. a dodge by any other name would fail as often.
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far jr 10:11PM (3/06/2007)
A rebadge for people who like everything about a Dodge Ram except the name!
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Big jim 10:17PM (3/06/2007)
what is next a Mercury version of the new 2008 Ford 450s??!!!
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Bryan 1:34AM (3/07/2007)
I can only see this truck appealing to a limited number of people. Why not just buy a Ram? Who really goes to the dealership after 6 or 7 pm? So, this would be seperate from Ram sales I am guessing..or would they somehow incorporate these sales into Ram sales? Did Ford incorporate it into their sales? My guess is no, does anyone have any idea?
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J 1:55AM (3/07/2007)
dodge does the same thing with the "Freightliner" Sprinter.
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M. 2:30AM (3/07/2007)
#5: Here in Germany some people prefer Mercedes Benz trucks over IVECOs because they can bring it to the workshop at 9pm and pick it up -- serviced -- again at 7am next morning.
That's great if you really need your truck. I can imagine that american soccer moms do not need this feature but some craftsmen are happy to get this kind of service in the 4500 class.
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Dave 2:40PM (3/07/2007)
if its called sterling, it should have a sterling engine.
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Ryan 8:54AM (4/07/2007)
Sterling doesnt make engines.
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