Click the pic for the full gallery.
Our man Noah was on hand to watch Dodge unveil the Demon concept, proving that no niche is safe from the butcher-than-thou automaker. Some think it's a thing of beauty, others maintain that the crosshair grille has no place on a roadster. Regardless, most agree that this is strictly a design exercise, since going head-to-head with the other lightweight heavyweights in the market would prove to be too taxing on the DCX crew. No matter, some of us will still fantasize about the first-class hoonage potential of piloting a Demon equipped with the 300 HP turbo'd SRT4 mill at our beck and call.
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Reader Comments (Page 1 of 2)
MGBYG @ Mar 6th 2007 12:03PM
" since going head-to-head with the other lightweight heavyweights in the market would prove to be too taxing on the DCX crew"
Hello??? Original FWD minivan, Prowler, Intrepid, Viper, 300C, midsized Dakota, etc., Sure, right, Chrysler couldn't possible pull this off (just got to sneak it past the German Overlords)
James B. @ Mar 6th 2007 12:13PM
I think it would be foolish not to produce this. It's about time Chrysler updated the Crossfire, which looks kind of nice, but can't compete with anything modern. A new Dodge Demon would allow Chrysler to change the sheetmetal and give us a new Crossfire, which they are needing pretty badly.
Or just kill the Crossfire all together. Either way...
waitingforvizzini @ Mar 6th 2007 12:20PM
I like the design language on this. They could have used this on the avenger.
egs @ Mar 6th 2007 12:23PM
and still no enginebay pics...i guess no one really cares if its a brick under the bonnet.
antrow @ Mar 6th 2007 12:25PM
I like the color and the body lines although I have never liked the Dodge grill. This will be the first time I have ever said this about a Dodge, I like the dash layout and interior.
Bear @ Mar 6th 2007 12:25PM
Still think this one looks to far along in development not to be real. Far more production bits than concept bits for it not to be near ready or being thought about.
Kowell @ Mar 6th 2007 12:33PM
I sure hope they'll beef it up a little....
Ben @ Mar 6th 2007 12:39PM
2 points: (1) Price is said to be UNDER the MX5 and Solstice. Like $5,000 below & (2) what platform could they build this on? Hornet?
ruggels @ Mar 6th 2007 12:47PM
"Regardless, most agree that this is strictly a design exercise, since going head-to-head with the other lightweight heavyweights in the market would prove to be too taxing on the DCX crew."
Who cares, it's not like the sky, et-al, can compete with the boxter or MKII TT. Just build the damn thing so Dodge has an affordable halo design... build it on the crossfire platform since nothing built on it is selling [anywhere near ‘well’] now.
BLS @ Mar 6th 2007 12:55PM
I have also heard it would be in the 15,000 range for the 172 hp 2.4.
#8. If Hornet were RWD that would be awesome. But I doubt it.
Phelix @ Mar 6th 2007 1:08PM
this car looks fantastic.
What do I know @ Mar 6th 2007 1:08PM
Can you say, "aftermarket grille?"
Mike @ Mar 6th 2007 1:10PM
Looks like the rear fenders are falling off.
Mike @ Mar 6th 2007 1:20PM
You either like the grille or you don't, but it is working for them. End of story.
This car looks read for the showroom floor as it, all they have to do is deliver it with some beef (blown 250+ HP) and a retractable hard top and this could put a serious damper on import sport drop tops all over the USA (maybe even back in their home turf across the pond).
Carletti @ Mar 6th 2007 1:24PM
This car looks exceptional, in my eyes, for the price at which it may be advertised. Sure the front Dodge grille cheapens the car up a bit because of the plastic look of it, but the wide rear TT influence is always a good thing, in my book, and the front stance hints at a Z4 snarl. I also admire the simple and very functional look of the interior. The only problem I see with this car is the name. Um "Demon?" Can anyone come up with anything less original?
Kevin @ Mar 6th 2007 1:27PM
If you click on one of the front-view pics in the gallery, the one where the pic is taken from the front at an angle, put your hand over the grille. The front has styling from the S2000 and the back is like a 350Z.
C.Diddy @ Mar 6th 2007 1:36PM
HEMI!!!!
V.Greene @ Mar 6th 2007 1:49PM
I'm sorry but that... thing... looks like somebody beat the crap out of an S2000 with the ugly stick.
Not even in the Solstice/Sky/MX5 universe, much less a challenger to them. If they wanna move this ugly POS they better make it $15K or so. To do that they'll likely have to use Neon/Caliber running gear which won't make for a sports car in the vein of the Solstice/Sky/MX5, but will allow the price to be low enough for it to even have half a chance.
Nick @ Mar 6th 2007 1:52PM
Thumbs up to the interior. The exterior has good and bad points for my taste. I honestly don't see a drop of S2000 in the design, though. And the Crossfire comparisons are inane, this thing is half the price.
Martin @ Mar 6th 2007 2:36PM
Devil, demon, that fits - ugly as hell. I will keep my Miata, even if this one had 300hp.