Toyota brought forth the vision of its future hybrid lineup and its name is Hybrid X. The concept car is a styling exercise meant to simultaneously showcase Toyota's industry-leading hybrid drive technologies and preview the company's future styling direction for hybrid models.
You've undoubtedly noticed that carmakers pursuing hybrid technology have taken one of two directions with their styling: make them all but completely indiscernible from their conventional counterparts, or make them stand out as alternative energy vehicles. While its premium Lexus division has opted for the former, Toyota has gone for the latter, as demonstrated by the iconic Prius. Anyone who sees a Prius knows it's a Prius. The Hybrid X previews what could be the evolution of Toyota's hybrid design language.
As you can tell from the images, the styling is dominated by two large U-shaped pillar structures forming an X (hence the name) over the enormous glass cabin that blurs the lines between interior and exterior, even blending the headlights into the dashboard (yes, into the dashboard). In styling the Hybrid X, Toyota's European designers also incorporated two design themes called J-Factor and Vibrant Clarity – seriously, we couldn't have made this up – which you can read about more in the press release after the jump.
Check the gallery of the live and press pics here, at AutoblogGreen.PRESS RELEASE
World premiere of Hybrid X concept
• New design language for future hybrid models
• Four door, four seat open-space concept
• Interactive interior design
• A step closer to zero emissions
Toyota presents a world premiere at the Geneva Motor Show with the reveal of Hybrid X – a concept car that proposes a new design language for hybrid models, while also acting as an innovative technology showcase for future generation hybrid cars.
Hybrid X is a vision for future environmentally friendly motoring. It fits clearly within Toyota's environmental strategy of offering sustainable mobility for modern families. Hybrid X further extends the use of Hybrid Synergy Drive® which is becoming an enabler for vehicle concept innovation and allowing Toyota to push forward to new frontiers.
Hybrid X is designed as a four door, four seat open-space concept. It has the dimensions of a conventional family car with an overall length of 4,500mm and wheelbase of 2,800mm. The width is 1,850mm and height 1,440mm.
Hybrid X has been created and developed by Toyota's European styling centre, ED², in the south of France. It proposes unconventional creative solutions that will themselves potentially become the signature points of a specific hybrid identity.
Hybrid X follows the core values of the Toyota brand design philosophy under two consistent themes: J-Factor and Vibrant Clarity. J-Factor refers to the local and global acceptance of Japanese-inspired design and cultural form, while Vibrant Clarity is the design language used to express the J-factor. Through Vibrant Clarity, designers will infuse future vehicles with a completely original identity and emotional intensity that will be uniquely identifiable as coming from Toyota.
In this context, designers created an unconventional fusion of strength, lightness and emotion through the futuristic body shape. There is fusion of thought also – a symbiosis between the exterior and the interior so that, as you look at the exterior, you can imagine the interior with clarity and vision.
Interior designer, Laurent Bouzige, says: "Hybrid X is conceived as a multi-sensory experience. There is a formal style in the shape of the vehicle and the material used but every other reaction is linked to the passengers' senses of sound, smell, sight and touch through interactive ambience."
The strongest form element of the exterior shape is the two 'U' shapes created by the massive upper glass frame area and the unconventional A and C pillars. When viewed from above this gives the impression of a vast X – hence the name of the concept, Hybrid X.
The U-shaped pillars allow the general shape of Hybrid X to achieve a superior aerodynamic form which is further enhanced by smooth surface lines and the integrated rear spoiler.
At the same time the glass area greatly enhances visibility to create an 'open-space' concept which "frames the vision" in all directions, including up.
Access and innovation are features of the rear-hinged passenger doors which open electronically at the touch of a button. Dynamic hints of driving performance are provided by the customised 20-inch alloy wheels with ultra-low profile 225/40 R20 tyres.
The smooth, aerodynamic lines of the front are unbroken by headlamps which are integrated into the dashboard and are now part of the interior of the car. These LED lamps are 'intelligent' and display graphic forms through animation, adopting the interactive concept of Hybrid X to communicate safety information to pedestrians or other drivers, such as safety distances, acceleration and braking.
Across the rear the energy-efficient LED lights form another U shape, reflecting the design signature of vehicle as a whole.
Fusion between exterior and interior styling is clear from the swooping curves of the interior surfaces. Here there are classic ergonomic solutions and the multi-sensory experience is most keenly developed as the car responds to human interaction. The human element is further emphasised by an artistic drawing printed on the inside door panel.
The driver can set the ambience within the car via an interface in order to control the four senses of sight, sound, touch and smell. LED lighting systems within the car provide a variety of illumination and are changing in harmony with different musical backgrounds. A perfume diffuser fills the air with gentle, relaxing aroma while the use of many different materials and textures on the interior surfaces provides variety to touch.
The drive-by-wire steering pad features a screen in its centre to relay vital energy information to the driver about the energy flow path, fuel consumption, gear position. Interactive navigation and Bluetooth connectivity is provided by a second screen in front of the driver.
A third touch screen, in the console, controls the ambience settings, such as the entertainment and audio systems, lightning operation and air conditioning. A sensitive touch on the steering pad allows the driver to switch information on the screens.
Space saving seats are formed using injected foam techniques which create comfort while reducing weight. In order to further promote human interaction, the two independent rear seats can swivel by 12 degrees to allow passengers to enjoy the scenery or a more intimate 'tête-à-tête'.
For now, it is clear Hybrid X is an innovative vehicle that conceives how Hybrid Synergy Drive® technology can deliver economical, cleaner and more comfortable motoring. It is a step closer to Toyota's vision of the ultimate environmental driving technology and its design will influence the entire Toyota brand and its hybrid models in the future. Hybrid X: a new landmark for Toyota hybrids













Reader Comments (Page 1 of 2)
Howard Kerr @ Mar 6th 2007 7:38AM
The "main" picture with this article, looks like the rear view of a "normal" car.
Pluton @ Apr 29th 2008 11:48AM
It was/is always the PRIUS design that impresses me most. I wish my wife was this pretty.
DarkKnight67 @ Mar 6th 2007 7:48AM
Oh look, it's the Toyota bug. They're getting uglier and uglier.
Car Designer @ Mar 6th 2007 8:08AM
can we all agree that saying "uber" is the most "uberly" lame way of describing anything. you might as well have said this prius "pwned" the competition. Get off the internet slang, unless you are a pre-teen
mike @ Mar 6th 2007 8:26AM
Though I agree the Prius is no stunner and neither is this, both do convey a futuristic look which I think is the point. I've never been a big Toyota fan but I agree with the idea that they are trying to set these cars apart so they continue to appear to be on the leading edge of hybrid or alt fuel vehicles. Whether you like it or not I'm pretty sure it will go farther on a tank of gas than 95% of the cars on the road and it still seats 4 adults comfortably. Being an auto enthusiast it doesn't really light a fire under me design wise but, I think it makes its point rather well and I'm sure they will sell plenty of them in final post concept trim.
Galley @ Mar 6th 2007 8:48AM
I'll be ready for a new vehicle in 2009. I only hope this badboy will be a "plug-in hybrid".
mike @ Mar 6th 2007 8:58AM
This is a stunningly wonderful design. Congrats to the French designers (apparently the only ones that can come up with something this cohesive--we've all ignored French auto design too long.) It looks producible in almost this form which would in both form and function make nearly everything on the road appear regressive and mundane. After studying cars for over 50 years, this appears to be a big leap, not baby steps.
SherbornSean @ Mar 6th 2007 9:06AM
Is there a prize for largest D pillar in history?
Does the Honda FCX get royalties?
What exactly is the purpose of these futuristic, impractical interiors that never get built -- to impress other designers?
tiago do vale @ Mar 6th 2007 9:11AM
I must say I love the design. Quite more accomplished than the current Prius!
I love the way they framed the windshield: I'm just not sure the way they replicated it in the rear...
But great! :)
Thomas @ Mar 6th 2007 9:15AM
I agree on "uber," and I think I said that already, but I better take a screen shot of my comments before one of these lame Oldsmobile driving morons delete it!
Uber-losers
Mike @ Mar 6th 2007 9:22AM
My eyes hurt from all the ugly in that picture, this has to be the ugliest car ever made. I agree 100% with Car driver that the word "uber" needs to be dropped around here. Leave it for the 16yo computer geek crowd.
testa di cazzo @ Mar 6th 2007 9:55AM
this this is u-g-l-y. holy crap. that's just awful. this is beginning to get ridiculous. toyota just puts out one piss-poor design after another. It's an insult to the consumer, really, for them to expect people to drive this. it's like they just think "people will buy our cars anyways, so let's put no effort into designing them..."
what an embarrassment to french design. when you see the cars that renault, peugeot and citroen put out, and then you see this, it just hurts. maybe toyota's french designer were just the french big three's rejects...
Montrealnightlife @ Mar 6th 2007 10:33AM
Mon Deu!
http://www.montrealvip.com
ruggels @ Mar 6th 2007 11:08AM
Reminds me of the mitsubishi i whatever. I hope this is a JDM design, I'm not so sure it's going to go over well here. The only reason I own a hybrid is because it doesn't scream "look, i'm a hybrid" (well and the bluetooth, smart-key, roominess and lack of a Passat TDI at current).
Vince @ Mar 6th 2007 11:34AM
What's the point of unveiling a hybrid concept without indicating the kind of fuel economy it can expect?
charx @ Mar 6th 2007 11:37AM
VERY nice looking car. Kudos to the French designers! Auto companies who aren't innovative in 2007 might want to get a clue from Toyota or go the way of the Chrysler ..... ur.... I mean Dodo. .
synergeist @ Mar 6th 2007 11:48AM
Hybrids are about as useless as the Hollyweird shills that tout them. Engine stalling is not a defect, but a chance for its occupants to ponder the koan that is Toyota "quality".
Steve @ Mar 6th 2007 12:20PM
Looks pretty cool, insteresting what makes itto production along with MPG figures.
CaliberSRT4 @ Mar 6th 2007 1:11PM
Its like broccoli on wheels.
Abraham @ Mar 6th 2007 2:00PM
I like green, I like hybrids, I like the Prius.
Ugly, impractical, nerdy......
1. Chip you glass and see if you still like it.
2. Bake in the sun.
3. No pic of opening the hood or trunk? Can you?
4. Four seater??????
Give us the technology, Give us MPG and LEAVE THE FRENCH OUT OF IT.