• Mar 6, 2007
Evidently, Chrysler has decided to move ahead with production of the Rolls-Royce Phantom wannabe, the Imperial. Chrysler had been planning to add the luxury sedan to the lineup at the Brampton Assembly plant along with all of its LX platform mates, the 300, Magnum, Charger and Challenger. However, the local union at the plant rejected a wage concession plan that would have kept the plant on a three-shift schedule, despite that it was endorsed by union leaders.

What, if any effect this will have on the plans to build the Imperial is unclear at this point. Since the Imperial is likely to be relatively low volume and Brampton is the sole source of the LX (and next generation LY) rear-wheel drive platform, it certainly wouldn't make sense to build it anywhere else. A Chrysler spokesman said the union vote would have no effect on product plans through 2009, so the company will likely continue talking with the local CAW to hash out a compromise.

[Source: Ward's Auto World]


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  • 35 Comments
      • 7 Years Ago
      It is supposed to be very handsome in person. It also will give Chrysler some practice doing really nice interiors where the bean counters will not widdle the cost down too much.

      There might be a market for it. I was just thinking how really if you want silly luxury, you have to go to Lincoln or Cadillac because Chrysler is not quite the over statement those brands are. I mean that is a nice way -- squishy leather, lots of sound insolation etc.
      • 7 Years Ago
      The CAW is probably doing Chrysler a favor by refusing to build this turd.
      • 7 Years Ago
      I saw it in person and I think the proportions of it are all wrong. Hopefully it won't look so tall in a production version, or they will make it a bit longer to balance it out.
      • 7 Years Ago
      Typically, car companies produce show cars like this to solicit opinion from professionals and consumers alike. What is interesting is that the car has been universally panned by everyone.

      So why bother to build a concept car if you have already determined to produce it no matter what?
      • 7 Years Ago
      Bring on the old names to sell new cars. Chrysler is following the others. They don't have to sell a lot but just a few to make great profit. This from a company that is supposedly dying. They still don't get it. Build a few good cars to appeal to the mass and don't depend on the exotics to make money. The big boat syndrome is gone.
      • 7 Years Ago
      I work at the plant and voted yes to the concessions, which in my opinion were relatively minor if it would help guarantee 3 shift operations in Brampton. The concessions were the outsourcing of 44 janitors (who by the way are the laziest assholes I have ever seen), 6 welders eliminated and a pay cut... the last half-hour of every shift we are paid time and one half since are breaks throughout the shift are short and our lunch is 19 minutes... the company wanted to eliminate the time and a half payment on the last half hour of every shift equaling savings of around $5000 per employee.
      The vote was close but the employees turned down the unions recommendation mostly on the principle of opening our contract before it expires in sept. 2008.

      Cheers! hope this helps
      • 7 Years Ago
      Like, dude, who needs it? Who wants it? Looks like another corner of the sales bank gets filled. There couldn't bee too many bare corners as it is. Maybe stacked on end, like Vegas were in the freight cars 35 years ago, and dripping brake, transmission and battery fluids on the next one underneath.
      • 7 Years Ago
      This is the union thinking that is killing domestic brands. No jobs are preferable to jobs at a lower pay rate.
      • 7 Years Ago
      Two words: snow plow.
      Bryan
      • 7 Years Ago
      Nice looking car.
      • 7 Years Ago
      Seen in person, this is an impressive automobile. Not everything can be a sports car people. The ones that remember big, luxurious Chryslers will line up for this one. And being low-volume, they'll probably make money on every single one. Good move Chrysler!
      • 7 Years Ago
      Leave it to the unions. Is there a better predictor of industrial collapse than whether or not a manufacturing facility's work force is represented by the UAW/CAW?
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