The Low Carbon Vehicle Partnership is a British group that includes over 250 members including car-makers, parts suppliers, fuel companies, government departments and many other businesses that are related to the auto and fuel industries. They are working to develop strategies to promote both supply and demand for cleaner, more efficient vehicles. LowCVP has just launched a competition for marketers, students and people in the industry to come up with new ways to promote more efficient driving and alternative transportation choices.

The Cars NOT Carbon competition will be part of LowCVP's conference, and will be judged by a group of advertising and communications experts. The entries will be in three categories, Low Carbon Fuels, Responsible Vehicle Use and Smart Driving. Student entrants will have a chance to get one of six jobs with a major ad agency. Winning professional entrants will get their campaigns promoted and get associated with the promotion. The focus of the conference will be on finding ways of promoting greener driving and transportation. More information is available at the LowCVP website.

[Source: Low Carbon Vehicle Partnership via AutoExpress]



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