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How do you know you've got too much money? When you spend a chunk of it on something like this. The leather Bentley key case is one thing, but this ... this operates on a level all its own.

This shift knob, made for Bentley by IcedOutEmz, a brand of the Las Vegas-based LP Wheel Group, comes studded with 30 karats worth of diamonds trimmed with 10 ounces of 18-karat white gold.

All that bling comes with a hefty price tag: $150k (spitting distance of the Continental GT's $170,000 MSRP itself). That's what it takes to stand out at the SEMA show, where the shift knob will be unveiled this coming November.

[Source: NY Times via Luxist]

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    • 1 Second Ago
      • 8 Years Ago
      Take the Bentley logo off and it looks like an impulse item...you know, one of those things they have on racks by the register at auto parts stores.
      • 8 Years Ago
      my family owns a Bentley Flying Spur and we got it for 205 grand. i guess the hip thing is to excessorize it and make it more than other peoples bentley's its an ego thing. our car has 6 TV's with direct tv on each 1. its useless. but its a kool thing. when you go that far. why not take that next step.
      • 8 Years Ago
      You know how would "US AVERAGE JOES BE ABLE TO AFFORD THIS ITEM" it is stupid to even show this off cause you are going to get stupid racial comments like what we are seeing. But companies that are car related are going to spend over $1 billion in R&D and Prototypes this year alone that will not even make the market or will just flop.
      • 8 Years Ago
      can't we all just get along it's just a knob, but no one says anything when politicians can fly in 747's from city to city alone; I'm sure that's a $150k of our tax $$ on a grand tour.
      Mitchell Conery
      • 8 Years Ago
      I beleive the comment that #1 mean to state was - "If you have to ask the price then you can't afford it"
      • 8 Years Ago
      what eva! Where did you come up with hater and racist? YOU are the only one to mention race! What I got from WAYNE was sarcastic redneck humor. I doubt seriously that he owns a Gremlin or a trailer. Why the attitude? carbuzzard nailed it, the only purpose of this is to get ink. YOU are the only one who has mentioned race! #10 hit on sex in a generic fashion. It seems to me that you are the hater, racist and sexist as well. Let the Blog decide!
      • 8 Years Ago
      Now that's what I call a knob job...............
      • 8 Years Ago
      that's just plain stupid. people will start hijacking bentleys for their knobs instead of the car, lol.
      • 8 Years Ago
      They didn't say if the 150k tag includes a security guard
      • 8 Years Ago
      Diamonds are a GUL-able's best friend. Agree with #3, they have no taste, at least not what we call taste, but then, with enough money they make their own taste. Few would follow it.

      Anybody can buy fashion, but taste you are born with.
      • 8 Years Ago
      I hear Ron Popeil is designing one for Ronco...$19.95...should be in the stores by Christmas...As Seen On TV
      • 8 Years Ago
      150k for a shifter knob? Someone who spends that kinda money for that needs a knob job, which at the ridiculous rate of $150 a blow (sorry, bad pun) you could have one a day for about 3yrs! I can't see blowing that kinda dough for the price of a used Bently.
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