Melbourne: Hot Wheels dresses up its booth with HSV GTS
Click for one additional photo
Anyone who's been to an auto show knows that even the displays belonging to non-manufacturers usually have some kind of flashy car featured as the centerpiece. After all, a sweet ride is an easy way to get foot traffic into your booth, and really, that's the name of the game. You want to get as many eyeballs on your goods as possible. This week at the Melbourne International Motor Show, Hot Wheels has turned to one of the locals -- in this case, HSV -- to deliver the desired traffic magnet.
The recipe looks pretty simple: take one HSV GTS, add a Hot Wheels wrap treatment to the bodywork, and presto: instant big boy toy to complement the rest of the playthings on display.
[Source: Hot Wheels]
Gallery: Hot Wheels HSV GTS display car
PRESS RELEASE:
HSV Teams With Hot Wheels
Holden Special Vehicles and Mattel's Hot Wheels have teamed up to bring to life a HSV GTS in exclusive livery, as part of the Melbourne Motor Show.
Between March 3 and 7, the Hot Wheels/HSV GTS will stand proudly on the Hot Wheels stand, in the Concourse Foyer near the Clarendon St entrance, alongside the Hot Wheels Mega Track and fashion displays.
In addition at 11am and 1pm tomorrow, March 3, two high energy Hot Wheels fashion parades will occur on the stand highlighting the 2007 Hot Wheels Autumn/Winter apparel range.
Reader Comments (Page 1 of 1)
aman 5:42PM (3/03/2007)
of all people, why hot wheels? is looks like, well, a hot wheel. this time they are not "leading the way"
Reply
Justin 8:12AM (3/05/2007)
because it attracts attention #2. I think it's pretty cool.
Reply