• Mar 2, 2007
Who says size doesn't matter? We've all had it happen to us. You roll up to an event in your pimped out ride, DUBBED to the fender wells, with every eye on you. You step out and notice to your chagrin, that your admirers are squinting rather than smiling. Your massive wheels are obviously attracting a lot of attention, but the crowd is stumped. They can tell you've supersized your rims, but they can't tell exactly HOW big they are. They all wanna know what you're packing. Are they 20s? 22s? Bigger? Let's not keep them guessing. Why not advertise your investment? Sure it's stamped on the sidewall, but why not announce your measurements in style? Enter Rimblem.

Created by Christopher Harrell, the Rimblem is a tasteful badge you can affix to your fender to let everybody know at a glance what size rims you're running. Starting at $75.00 a pair, the stylish Rimblems come in your choice of chrome, gold, or black pearl finish. Rimblem Inc. is based in Weston, Florida, and offers the Rimblems for wheel sizes 19", 20", 22", 24", 26", and 28". We're fairly certain they'll add larger sizes as they hit the market. Maybe even a 34 for those massive Lexanis we saw at SEMA. While we can appreciate a filled wheel opening as much as the next guy, this trend towards bigger and bigger rims is getting out of hand. Definitely a matter of form over function, we can see the day when the Rimblems will read "stupid big," "satellite dish," and "F@#! unsprung weight."

[Source: Rimblem via Winding Road]


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  • 32 Comments
      • 7 Years Ago
      Sorry James, but none of your comments have any validity. What does Jesse Jackson have to do with Rimblems? The "N" word doesn't have negative connotations? You must have slept through History class, silly. Sad that a website is able to expose your stupidity.
      • 7 Years Ago
      Wow...I'm from Weston...so embarrassed right now...
      • 7 Years Ago
      Are the numbers on the emblems the wheel size or the driver's IQ?
      • 7 Years Ago
      Autoblog needs to have full disclosure for these types of ads.
      • 7 Years Ago
      Who cares, It amazes me how people get so overworked on what someone else do to their cars that's what makes the Automotive Scene so Vibrant, a little bit of everything from Old School Muscles with stock wheels to Luxury Cars with wild and crazy add-ons from the interior to the exterior. If you think what going on out here in the states is retarded look elsewhere in the world when it comes to Automotive Personalization, 100x Wilder in my opinion compare what's going on here in the states.
      • 7 Years Ago
      Because nothing says classy like a double-sided sticky tape backed emblem on your $300k rolls.
      • 7 Years Ago
      wtf, if the guy makes a buck or two on this, so what. it's not for me and it sounds like it's not for anyone posting, but what the heck, if it keeps the inventor off welfare than good for him.
      ryan, you're back. we thought you did yourself in when that gm robot article posted.
      • 7 Years Ago
      Why not advertise the size of the peen of the monkey brain driving the car. There is probably a correlation between the goofy gigantic wheels and a small peen.... The bigger the wheels the smaller the peen.
      • 7 Years Ago
      Maybe the wheel manufactures should offer these with a way to attach a smaller version on the wheel. Coming from the original wheel maker and making them smaller may be a little less tacky. Unfortunately it would not make the racial comments any less tacky.
      • 7 Years Ago
      followup- I'm not against 24" tires.rims, I'm against idiots that try and fit them into a tire well only meant for 19" wheels. 24" can mostly only fit on trucks and SUVs, not intended for sedans 'cept possibly the 300.
      • 7 Years Ago
      i saw that on an avalanche last week. only the one i saw twice as big and looked worse. whoever does this must be excluded from the gene pool for the survival of the human race.
      • 7 Years Ago
      Not so interested, they don't have 14" or 15" sizes listed! What about 12", for the original MiniCooper owners who went +2 from the OEM 10" wheels?!
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