• Mar 2, 2007
The rapidly rebounding Mitsubishi has just announced pricing for its new 2008 Lancer that could help solidify the automakers return to solvency in the U.S. market. The next Lancer will carry a base price of $14,615 for the base DE model with a 5-speed manual and the only engine being offered at the moment, a 2.0L MIVEC four-cylinder producing 152 horsepower. Stepping up to the optional CVT tranny will cost an additional $900 on DE and midlevel ES, but on the uplevel GTS it will cost a cool thousand extra thanks to a set of 6-Step Sportronic paddle-shifters.

Three packages will be offered including the A/C and Power Package ($1,100), Sun & Sound Package ($1,500) and the Navigation & Technology Package ($2,000), the last of which includes a 30GB hard drive and nav system with a 7-inch screen.

It should be noted that the new Lancer's base price is a full $589 less than a 2006 Lancer ES, the current base model with a manual transmission. Pricing for each new model appears lower than their 2006 counterparts across the board.

Check out the complete list of prices* below.
  • Lancer DE (2.0L/5M) $14,615
  • Lancer DE (2.0L/CVT) $15,515
  • Lancer ES (2.0L/5M) $16,615
  • Lancer ES (2.0L/CVT) $17,515
  • Lancer GTS (2.0L/5M) $18,115
  • Lancer GTS (2.0L/CVT) $19,115
*All prices include an extra $625 for shipping.

Check out the pricing for every option and feature after the jump.

Options
Suggested Retail Price
Lancer DE 4-Door
Lancer ES 4-Door
Lancer GTS 4-Door

A/C and Power Package:
Manual Air Conditioning w/ Micron Filter, Anti-Lock Brakes w/ EBD, Power Door Locks, Auto Up/Down Driver Window
$1,100.00
OPT
NA
NA

Sun & Sound Package:
650 Watt (Max) Rockford-Fosgate(R) PUNCH Premium Sound System, SIRIUS Satellite Radio w/ 6-months of pre-paid subscription, 6CD/MP3 In-Dash Head Unit, Power Glass Sunroof, Auxiliary Audio Input Jacks
* Replaces Standard Audio Head Unit
$1,500.00
NA
OPT
OPT

Navigation & Technology Package:
FAST-Key Entry System, 30GB HDD Navigation System w/ Digital Music Server & CD/DVD Capablility, 7" Touch Screen Panel Display, Mitsubishi Multi-Communication System, Maintenance Recorder, ETACS Customized Setting, Calendar,
Trip Computer, Environmental In
* Replaces Standard Audio Head Unit
$2,000.00
NA
NA
OPT


Accessories
Suggested Retail Price
Lancer DE 4-Door
Lancer ES 4-Door
Lancer GTS 4-Door

Accessory HFP Bluetooth(R) Phone Link with Voice Recognition
$250.00
NA
ACY
NA

Accessory Navigation Package:
30GB HDD Navigation w/ Digital Music Server & CD/DVD Capability
* Replaces Standard Audio Head Unit
$2,190.00
NA
ACY
ACY

Accessory Fog Lights
$280.00
ACY
ACY
NA

Accessory Floor Mats
$60.00
ACY
NA
NA

Accessory Appearance Package: Exhaust Tip, Mudguards, Scuff Plates
$210.00
ACY
ACY
NA

Accessory 6CD Audio Head Unit Package: In-Dash 6CD/MP3 Audio Head Unit
* Replaces Standard Audio Head Unit
$350.00
ACY
ACY
ACY

Accessory Keyless Entry
$150.00
ACY
NA
NA

Accessory Cargo Organizer
$50.00
ACY
ACY
ACY

Accessory Wheel Locks
$40.00
NA
ACY
ACY

Accessory Trunk Mat without Subwoofer
$80.00
ACY
ACY
ACY

Accessory Trunk Mat with Subwoofer
$80.00
NA
ACY
ACY

Accessory Side Wind Deflectors
$85.00
ACY
ACY
ACY


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    • 1 Second Ago
  • 46 Comments
      • 7 Years Ago
      On the quality front, I personally feel any knock on core technology is baseless. I have a 99 Galant 3.0(before they made it ugly) with 145k on the clock and I think I'e replaced a brake caliper and a dashboard light. At 145k the tailpipe isn't even black inside. My fiance's daughter has a 97 Lancer and neglects the livin s--t out of it and it keeps soldiering on. Anything Mits put in the Diamondstar products (motors) ran awesome(the chrysler trannys exploded!)azI blame Mitsubishi's problem in the US on US management who sold the Japanese mgmt a bag of goods around 99. The 99-2000 model year was the last time this co was ascendant and had lots of enthusiast support. After that they showed no creativityor leadership, making cars that were bigger and slower because everybody else was. That's not what they they do well. I think that the upcoming Lancer line is well conceived and will sell very well inside and outside the demographic they've painted themselves into over the last decade. They do need a new marketing regime. Their product just comes off as ghetto to a white bread America who are more than willing to buy a Japanese or Korean car.
      • 7 Years Ago
      its the best looking sedan in that price class, IMHO
      • 7 Years Ago
      Glad to know how much the floor mats are, or I would not have slept.
      Looks very good. They need to end a chain of horrible design errors, or they will be gone from the market.
      • 7 Years Ago
      bryan...how many vehicles does ford sell a year? and how much development money does that equate to? u say making a good car isnt hard....then why does it take so long for concepts to be produced? and why is soo much invested in these cars? listen, bryan, ive read all ur comments, and i can partially understand what u r trying to say, but what u r saying is just upseting...u rave the 3000gt and 01 eclipse for being in the junkyard...fare enough, but how about u research the resale value for those that remain! If it is soo easy to make a car, and ford (i) has been doing so for so long (ii) has soo much to invest and (iii) still has a respectable market share, then why cant they beat toyota's camry, the benchmark of its class?
      As was said earlier, if mitsubishi stuck it out on their own, and did not get involved with crystler, then their brand image could have been much greater. and who said ford and gm's turnaround plans arent working!! foolishness, gm's new gmt vehicles rock, and theve only been in peril since 2004's oil crisis. mitsubishi took a more long-term plan, which rebuilds the company one vehicle at a time. this plan gives the company a stronger foothold for the long-run. mitsubishi has the potential, and soon the vehicles, to skyrocket in sales. it doesnt take the best plant, test facilites or robots, it takes brand image and engineering. both of which take much lomger to produce than any plant.
      • 7 Years Ago
      I'm not buying the reliability comments either. Parents had a 1985 Tredia, sister a 1985 Cordia, and I owned a 1993 Galant (last year of the Japan models). All of them were very reliable. I drove my Galant for 11 years, put on 135K miles, and still had the original exhaust (I lived in Detroit and now in Chicago). Only things that were ever replaced on the car was tires, brake rotors, and the timing belt.
      • 7 Years Ago
      Bryan if they are so insignificant then why waste your time posting crap about them? Most of the time I post b/c I have something good to say and I don't waste my time on what I don't like. You need to get off YOUR high horse and go post on Fords articles when you decide you have something good to say about them. Every A-hole has an opinion, just make sure yours aren't incoherent ramblings.
      • 7 Years Ago
      Bryan Ford, GM & Chrysler sucks. Ford Australia started bringing the Explorer from about middle 90s till about 05. Reliability was the main factor why people here didn’t want to buy it. Australia is vast country (similar land areas the US) with difficult terrain about 70% deserts with low population density. There is heavy reliance on reliable SUVs, Ford Explorer failed to satisfy Australian requirements mainly due to reliability, most people deserted the model for Toyota Land cruisers, Land cruiser Prados, Nissan Patrols, Pathfinders, Mitsu Pajeros(Montreo). GM is trying to bring the South African built Hummer H3 to Aus, everything comes down to the reliability and ability to handle tough terrain, if reliability is poor Hummer H3 will go the same way as the Ford Exploder.
      • 7 Years Ago
      as usual, the main problem facing mitsubishi is poor brand image. #6 is a clear example of this. i can almost guarantee that he never actuallt owned a mitsubishi..yet he is quick to say they have poor reliability. this also extends to other countries in which mitsubishis are sold, because the U.S. is soo influencail. A/C AS AN OPTION!!!! that is foolishness, however, i suppose giving people more options is a good marketing strategy. the outlander is the best selling in its class in japan, and its introduction is highly anticipated in many corners of the globe
      • 7 Years Ago
      Well Bryan your talking about the past. Look at Hyundai they were worse, look at Fords past. They had plenty of money and they screwed up.
      • 7 Years Ago
      Do you need this car? Perhaps a better question would be; do you want this car? Why?
      • 7 Years Ago
      #20 dude you just suck man. You have no Ideea what you're talking about. No offense to the US car producers but I wouldn't even dare to compare a Japanese car with an American these days. I don't even want to think about comparing a European car to a US car. When I first came here I owned a 99 Mustang and man did that car suck, but hey I was in US so I had to buy an american legend. The inside design it's just awful and that car had so many problems from day 1 when I bought it, even if it was bought from a dealer, I think every 2 weeks a new problem would show up, I don't even want to tell you that my front axle broke on the highway at a speed of 70mph. I can tell you for sure that I'm not touching a mustang again. So with the money I got out of that I bought an 95 Eclipse GSX AWD because I live in Tahoe now so I needed a winter car but I also love sport cars so for that price the Eclipse was the perfect option. The differnce is just HUGE, this car is super reliable in winter or summer. On the snow is just remarkable especially if you have studded tires. It's true I had some minor problems to fix durring the 2 years I owned it but most of these problems were caused by the climate change because the car was purchased from Chico State in CA where it's very warm and it was brought up to Tahoe where is winter for 6 months out of 12, so some of the exposed parts froze and being old they cracked. And trust me that Mitsubishi plays far better in US than Ford does outside US. Right now I'm thinking on buying a new car and I'm thinking about the Lancer 2008 or the Scion TC 2007 so if anybody has any arguments about these 2 models don't hesitate to email me marius_ebay@yahoo.com. I read a lot of car magazines but I would like to read some personal opinions as well.
      • 7 Years Ago
      :quoting: Stepping up to the optional CVT tranny will cost an additional $900 on DE and midlevel ES, but on the uplevel GTS it will cost a cool thousand extra thanks to a set of 6-Step Sportronic paddle-shifters. :quote:

      How do you get a CVT with paddle shifters? Does "6-Step" mean that they have faked gear changes (defeats the point of the CVT, no?)
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