Subaru's 'new course' soon to be outlined
Little has been revealed about Mori's turnaround efforts, but in Subaru's annual report, he hinted that the automaker's focus on engineering over consumer appeal might be one of the first things to be nixed. A more focused effort on the company's core business – automobiles – will be at the forefront, with a reduction in some of FHI's outlying endeavors, including its work in the aerospace industry.
Whether or not the future of Subaru lays in better brand management, with a special focus on its devotees, remains to be seen. But outside of several niche automakers, Subaru has a number of dedicated buyers in the U.S. and if Subaru wants to expand its market share, they'll have to make an attempt to encapsulate that enthusiasm to attract more people into their showrooms.
[Source: Automotive News – Sub. Req.]
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