• Feb 26, 2007
Click for hires photos

UPDATE: Video added after the jump

Confirming the story we ran on Saturday, Honda Racing F1 will go the non-traditional route and run the Earth-liveried RA107 racing car during this year's F1 season. The car's bodywork will be devoid of sponsor advertising (though Bridgestone, the car's tire supplier, is represented), but the team announced that existing sponsors as well as a host of new ones are on board for 2007 in support of the unorthodox effort. The unveiling took place today at a press conference at London's Natural History Museum, and drivers Rubens Barrichello and Jenson Button were on hand for the big reveal.

The map of the Earth is intended to raise awareness of environmental issues and Honda Racing will collaborate with environmental charities to develop and promote the automaker's "existing environmental ethos" in F1. Coinciding with the car's official unveiling is the launch of www.myearthdream.com, the website promoted on the car's rear wing. Visitors to the site can make a commitment to change their lifestyles to help improve the environment and make monetary donations to related charities. In return, visitors can have their names appear on the RA107 as pixel-sized text that ultimately makes up the map of the Earth covering the racer's bodywork.

Read Honda's press release after the jump.

[Source: Honda Racing F1]




PRESS RELEASE:

Honda Racing F1 Team launches pioneering environmental concept

The Honda Racing F1 Team today announced a major new initiative for the 2007 Formula 1 season. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth, in place of the advertising and sponsor logos which have featured and dominated all other F1 cars for decades.

The car's new look is a powerful call to action for fans, sponsors, customers and members of the public to join Honda's commitment to help address the environmental issues facing the world.

Via the websitewww.myearthdream.com, anyone who wishes, will have the opportunity to have their name on the car, make a pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. Under the concept of "our car is your car", each name will form a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car.

Universal Music, the largest music company in the world, and Gatorade are the first global brands to partner the team in this exciting new concept. Existing partners have enthusiastically embraced the idea and all remain involved with the team for the 07 season. In addition, the team is delighted to announce that Fila, IBM, Instron, Oliver Sweeney, Perkin Elmer, Showa Denko, TUV and GF Agie Charmilles have joined the roster of team partners and suppliers.

The Honda Racing F1 Team will work closely with global environmental charities to develop Honda's existing environmental ethos within the world's most high profile motor-sport.

Nick Fry, Chief Executive Officer, Honda Racing F1 Team

"Climate change is probably the single biggest issue facing our planet and F1 is not immune from it. On the contrary we believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions. In addition, the FIA recognises the opportunity for F1 to play an important role in developing technologies for the benefit of society long term. For example, by 2009, devices for energy recovery will be in place on the cars.

"So we at Honda F1 are proud to dedicate our car to the environmental challenge. We believe that solutions can stem directly from engineers working on our F1 program and are working harder than ever to achieve our dreams and win the World Championship while embracing and underscoring Honda's environmental ethos."

"First and foremost, we are a race team and F1 is very much a team sport. We achieve our racing objectives only by working together and parallels can be drawn with the way that we must all join together to address the environmental challenge. We hope that in raising awareness and highlighting the issues we will encourage members of the public to come together and help take on the challenge of climate change".

Yasuhiro Wada, Chairman, Honda Racing F1 Team and General Manager, Honda Motor Company

"Honda has a huge desire to challenge for this year's 2007 F1 World Championship. We hope this year will be a successful and exciting season. Equally we intend to give something back in the form of our new environmental F1 concept, which we believe will bring something fresh and new to motor sport."

"Honda constantly strives to be innovative in both its technology and its thinking and to sincerely respond to the demands of customers and society. Honda has always made great efforts to contribute to the preservation of the environment in its corporate activity. We hope this new initiative for Honda in F1 will help to further stimulate awareness and interest across the world for these important environmental issues."


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    • 1 Second Ago
  • 5 Comments
      • 7 Years Ago
      Honda's answer to the Prius?
      • 7 Years Ago
      I'm a Honda fan. How am I supposed to root for that.... thing?!
      • 7 Years Ago
      And here I thought the new Renault livery had taken the prize of the ugliest F1 paint job in quite some time ... guess I was wrong.

      That just looks like a random mess of green and blue. Hideous.
      • 7 Years Ago
      I wonder how they eill manage to put the sponsors there... I can't see any way it will look good.
      • 7 Years Ago
      #3 philly_breakz,

      Surely you're not for governments cracking down on high performance race cars for their emissions? Some states are already going after classic cars for lacking modern emissions controls.

      How much of the total earthly pollution is due to race cars, classics, and other sports cars enthusiasts enjoy? I don't know the answer but probably a lot less than trucks, buildings and factories. That's where the focus needs to be.

      F1, because of its high-profile visibility, is an excellent way to promote awareness of any cause.