Poor 007. They keep on changing his car on him. First they had him in an Aston Martin DB5, followed by a Lotus Esprit, then BMW paid its way in for a few films, before coming back to Aston Martin again for the latest few. (And, as many of our astute commenters will undoubtedly point out, Bond has driven a variety of other vehicles along the way.) But could Audi be next?
A couple days ago a sharp-eyed blogger reported to have seen a new TT wearing "007" plates. Upon inquiring, he was told it was being used in an Audi commercial being filmed the next day. That doesn't necessarily mean it's being used in the next Bond movie, but it's enough to make you think.
While it used to be a matter of automotive casting, product placement has taken center stage in high-profile action flicks like the latest James Bond movies. Ford was smart to buy the rights from BMW for its Aston Martin subsidiary several episodes back, bringing Bond back to his original love, but with the company's future in the balance as it goes to the highest bidder, Audi might be in a better position to peddle its wares in the next 007 film. We'll just have to wait and see.
[Source: E Commerce Nerd via German Car Blog]
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Reader Comments (Page 1 of 2)
Reuben @ Feb 26th 2007 12:18PM
Ford already has the rights to the next film, bond will drive an XF since aston is being sold. The films after that aren't even confirmed to be eventually produced, but they could have a new auto sponsor, but this is some time in the future.
JayP @ Feb 26th 2007 12:25PM
Timothy Dalton drove an ABT tuned 5000 in one of his films- License to Kill or Living Daylights.
Adam @ Feb 26th 2007 12:29PM
yep, Ford still has the contract and it will be a Jag. I would like to see him in a Audi though R8 maybe....
J @ Feb 26th 2007 12:29PM
What a step down from an Aston to a glorified VW.
carguy @ Feb 26th 2007 12:30PM
That tag is from the Australian Capital Territory (Canberra). Why would they shoot it there? It's a city full of politicians and bureaucrats that has all the appeal of a plate of cold mashed potatoes. Not exactly 007 material.
Tal @ Feb 26th 2007 12:32PM
Right #03, an Audi R8.....awesome.
Tal @ Feb 26th 2007 12:37PM
Right #003, an Audi R8.....simply awesome!
Tina Silva @ Feb 26th 2007 12:55PM
Audi's are nice! I wouldn't mind seeing Bond drive one. Guys with slick cars = HOT!!!
Tina Silva
http://redirect.alexa.com/redirect?blog.pimentels-photography.com
tiago do vale @ Feb 26th 2007 1:16PM
4#
It's a pity that neither the R8 and TT are glorified VWs, if you really check. :)
One shares technology with Lamborghini, and the other just has the rear bench floor from the Golf platform.
...unless you consider Aston Martin is a glorified Ford, of course. ;)
Donny @ Feb 26th 2007 2:20PM
It might be a step down, but I would think it is a good move for the automakers. Expecting to get more sales of an Aston Martin because of the film is a little farfetched. But if you put a car more people can afford in the film you might actually get some more sales for your efforts.
Don Homer @ Feb 26th 2007 3:54PM
Just seconding carguy's post (#5)... this is an ACT number plate. Probably just some pube(lic) servant in an A4 - with the custom number plates as a substitute for a personality.
jj @ Feb 26th 2007 5:15PM
HAHAHA.
Bond moves from performance cars to a pretty car. Pretty fat, pretty slow. Pretty looking, but pretty crappy for a spy.
mike @ Feb 26th 2007 6:04PM
bond should drive something from britain. stick with aston, thats the way it should be.
jjs @ Feb 26th 2007 6:42PM
Personally, I'd like to see Bond drive a Bentley, (any Bentley) in a future film...
Rolf B @ Feb 26th 2007 6:51PM
Remember Bentley is a VW product also. Bentley is what Bond drove in the Ian Fleming books... MMM ... makes you think Audi or Bentley for Bond.
Frank @ Feb 26th 2007 7:26PM
I hate being the bearer of sad news, what’s worse is people’s tendency to make up stories from information they haven’t even bother doing research on. What makes everyone think that this could be James Bonds’ next car? This license plate is merely an ACT (Australian Capital Territory) plate pasted to some citizen’s car. These are personalized license plates, that’s all. Nothing else to see here……move along. The person that originally posted this photo is full BS, probably more so than the politicians that occupy the ACT.
james @ Feb 26th 2007 10:40PM
I cast another vote for an Audi R8.
dville @ Feb 27th 2007 1:20AM
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Zenya @ Feb 27th 2007 2:27AM
The original story is at:
http://ecommercenerd.net/2007/02/james-bond-007-audi-tt.html
Gaping Beak @ Feb 27th 2007 3:36AM
Oh, please, not that ugly permanent wide open mouth again! Nobody should be caught dead in a car like this, let alone Bond! To think they actually sent people to design training school to eventually come up with craps like this.