Filed under: Spy Photos, Marketing/Advertising, Audi
Is Bond switching to an Audi TT?
Poor 007. They keep on changing his car on him. First they had him in an Aston Martin DB5, followed by a Lotus Esprit, then BMW paid its way in for a few films, before coming back to Aston Martin again for the latest few. (And, as many of our astute commenters will undoubtedly point out, Bond has driven a variety of other vehicles along the way.) But could Audi be next?
A couple days ago a sharp-eyed blogger reported to have seen a new TT wearing "007" plates. Upon inquiring, he was told it was being used in an Audi commercial being filmed the next day. That doesn't necessarily mean it's being used in the next Bond movie, but it's enough to make you think.
While it used to be a matter of automotive casting, product placement has taken center stage in high-profile action flicks like the latest James Bond movies. Ford was smart to buy the rights from BMW for its Aston Martin subsidiary several episodes back, bringing Bond back to his original love, but with the company's future in the balance as it goes to the highest bidder, Audi might be in a better position to peddle its wares in the next 007 film. We'll just have to wait and see.
[Source: E Commerce Nerd via German Car Blog]
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Reader Comments (Page 1 of 2)
Reuben 12:18PM (2/26/2007)
Ford already has the rights to the next film, bond will drive an XF since aston is being sold. The films after that aren't even confirmed to be eventually produced, but they could have a new auto sponsor, but this is some time in the future.
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JayP 12:25PM (2/26/2007)
Timothy Dalton drove an ABT tuned 5000 in one of his films- License to Kill or Living Daylights.
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Adam 12:29PM (2/26/2007)
yep, Ford still has the contract and it will be a Jag. I would like to see him in a Audi though R8 maybe....
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J 12:29PM (2/26/2007)
What a step down from an Aston to a glorified VW.
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carguy 12:30PM (2/26/2007)
That tag is from the Australian Capital Territory (Canberra). Why would they shoot it there? It's a city full of politicians and bureaucrats that has all the appeal of a plate of cold mashed potatoes. Not exactly 007 material.
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Tal 12:32PM (2/26/2007)
Right #03, an Audi R8.....awesome.
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Tal 12:37PM (2/26/2007)
Right #003, an Audi R8.....simply awesome!
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Tina Silva 12:55PM (2/26/2007)
Audi's are nice! I wouldn't mind seeing Bond drive one. Guys with slick cars = HOT!!!
Tina Silva
http://redirect.alexa.com/redirect?blog.pimentels-photography.com
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tiago do vale 1:16PM (2/26/2007)
4#
It's a pity that neither the R8 and TT are glorified VWs, if you really check. :)
One shares technology with Lamborghini, and the other just has the rear bench floor from the Golf platform.
...unless you consider Aston Martin is a glorified Ford, of course. ;)
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Donny 2:20PM (2/26/2007)
It might be a step down, but I would think it is a good move for the automakers. Expecting to get more sales of an Aston Martin because of the film is a little farfetched. But if you put a car more people can afford in the film you might actually get some more sales for your efforts.
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Don Homer 3:54PM (2/26/2007)
Just seconding carguy's post (#5)... this is an ACT number plate. Probably just some pube(lic) servant in an A4 - with the custom number plates as a substitute for a personality.
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jj 5:15PM (2/26/2007)
HAHAHA.
Bond moves from performance cars to a pretty car. Pretty fat, pretty slow. Pretty looking, but pretty crappy for a spy.
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mike 6:04PM (2/26/2007)
bond should drive something from britain. stick with aston, thats the way it should be.
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jjs 6:42PM (2/26/2007)
Personally, I'd like to see Bond drive a Bentley, (any Bentley) in a future film...
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Rolf B 6:51PM (2/26/2007)
Remember Bentley is a VW product also. Bentley is what Bond drove in the Ian Fleming books... MMM ... makes you think Audi or Bentley for Bond.
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Frank 7:26PM (2/26/2007)
I hate being the bearer of sad news, what’s worse is people’s tendency to make up stories from information they haven’t even bother doing research on. What makes everyone think that this could be James Bonds’ next car? This license plate is merely an ACT (Australian Capital Territory) plate pasted to some citizen’s car. These are personalized license plates, that’s all. Nothing else to see here……move along. The person that originally posted this photo is full BS, probably more so than the politicians that occupy the ACT.
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james 10:40PM (2/26/2007)
I cast another vote for an Audi R8.
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dville 1:20AM (2/27/2007)
Get your Free Wii Points from Amazon at
http://sternclips.blogspot.com/2007/02/free-wii-points-via-amazon.html
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Zenya 2:27AM (2/27/2007)
The original story is at:
http://ecommercenerd.net/2007/02/james-bond-007-audi-tt.html
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Gaping Beak 3:36AM (2/27/2007)
Oh, please, not that ugly permanent wide open mouth again! Nobody should be caught dead in a car like this, let alone Bond! To think they actually sent people to design training school to eventually come up with craps like this.
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