In the UK? Drive a Caliber, get a Binky. If you're lucky.
You remember Binky, right? The cute little mythical creature who has a potty mouth when it comes to the Dodge Caliber? He's now travelled overseas and, with his language sanitized, has gained a following. Over there, anyone test driving (they call it trialing) a Caliber gets a Binky. Dodge ordered 5,000 Binky dolls and has already given away 3,000. A spokesman for Dodge said they are getting lots of requests from kids. And, believe it or not, searching for Binky on eBay turns up nothing relevant in the U.S. or UK. But there are several "want it now" postings.
So they have only 2,000 Binkys left until the promotion ends on March 31 and crowds of kids clamoring for a Binky. Don't know about you, but it'd scare the **** out of us.
[Source: Auto Express]
So they have only 2,000 Binkys left until the promotion ends on March 31 and crowds of kids clamoring for a Binky. Don't know about you, but it'd scare the **** out of us.
[Source: Auto Express]
Reader Comments (Page 1 of 1)
Tim UF 2:28PM (2/26/2007)
im guessing a binky is that furry thing in the picture?
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Tim UF 1:46PM (2/26/2007)
im guessing a binky is that furry thing in the picture?
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fizzandpop 2:23PM (2/26/2007)
No one in the UK says "trialing" when refering to a test drive. I have no idea where you got that one from.
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Rick Lyon 2:36PM (2/26/2007)
The only 'binky' I know/remember is a pacifier. That furry little creature is an America product? Must have went over seas because it didn't do well domestically as I've never heard of it.
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geekmorgan 7:14PM (2/26/2007)
You can view the spot here, my old animation studio was involved in the character design.
http://www.hornetinc.com/viewmedia.php?id=1632&project=241
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T 7:52PM (2/26/2007)
They need to give you something for getting in that POS.
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James 8:43PM (2/26/2007)
Exactly 6 chrysler sucks so they will give shit away to try to get people to buy those rusty pieces of shit that a gokart will outrun. They sortof had something with the SRT-4 Neon they should have just updated it.
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Howard Kerr 9:24PM (2/26/2007)
" you remeber the Binky, don't you?"
Like others here, I always heard the term "binky" used instead of pacifier.
I read/have read "tons" of motor mags from the U.K. I never once heard/read where someone was "trailing" a car.
Finally, I don't remember the Caliber all that well, but didn't the commercials that ran in the 'states "feature" a pixie or fairy who never said a word of dialogue?
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Tagg 11:35PM (2/26/2007)
Binky was in the focus group with all the other furry things. The said the Caliber wasn't "cuddey or wuddely" and so on. So whoever buys Chrysler I wonder if they get a bunch of Binky's or a LaSorda? I think I like Binky's management style better.
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DAN SMITH 11:59AM (3/02/2007)
%^&*!! THE BINKY:
I'M JUST WONDERING IF THIS SAME WARM AND FUZZY APROACH TO MARKETING IS GOING TO WORK ALL THAT WELL ONCE THE BAD ASS CALIBER SRT4 FINALLY HITS THE SHOWROOM IN THE VERY NEAR FUTURE. I DO BELIEVE THAT ANY PROPER BINKY WOULD ABSOLUTELY BLOW ITS BREAKFAST MERELY AT THE SIGHT OF ONE OF THESE 300 HP BRUTES. I'LL EVEN WAJOR THAT JUST ABOUT ALL OF THE WHINING ABOUT THE CALIBER'S LACK OF POWER WILL VANISH AT ABOUT THE SAME TIME AS WE SEE THE LAST OF THE BINKIES.
I SUPPOSE THE NEXT COMPLAINT WE'LL BE HEARING ABOUT THE NEW SRT4, IS THAT IT'S JUST WAY TOO POWERFUL AND NOT AT ALL ENVIRONMENTALLY SENSITIVE. IF THAT'S HOW YOU FEEL, GO BUY A PRIUS AND CHECK YOUR MANHOOD AT THE DOOR. DODGES WERE NEVER MEANT FOR THE CABERNET/BRIE CROWD, ANYWAY. I'M DAN SMITH FROM SQUARE-ONE AUTOMOTIVE.
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Hotstreak 10:04PM (3/01/2007)
8. He didn't say "trailing," he said "Trialing." And I agree, they better give you something if you're going to ride around in that thing. Chrysler really needs to upgrade their interiors, who ever thought of plastic covered armrests and headrests?
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Dwayne 11:52AM (2/27/2007)
Pretty amazing what can turn into a fad. I’ve never heard of it either, but with a little PR I’m sure it’ll have a market at eBay.
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GOT 3:13AM (2/28/2007)
The Caliber is an awesome car for the class. It is NOT underpowered and in fact, is quite adequately powered. The new platform is strong and stiff. The motor and CVT tranny are very smooth and strong. Sure it's not a Viper or a Cadillac but it doesn't cost what those do either.
The Caliber is a pleasure to drive. The one thing I hold my breath on is reliability. If the Caliber shows to be mechanically durable and reliable then this car will be a grand-slam. It's practically perfect for the class.
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tracy 1:14PM (7/02/2007)
i wish i had a binky all of my very own hes? so cute
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