• Feb 23, 2007
Aw hell, here we go again. Hyundai is pulling its spot called "Restless" after the Advertising Standards Bureau of Australia banned it. The ad, which appeals to people's warm, gooey centers by adultifying toddlers, shows a baby snatching the keys to the Santa Fe and hitting the highway. Along the way, he picks up a girl who happens to be hitching to the beach. He surfs, she watches, world hunger and strife are nearly wiped out in the span of sixty seconds. It's a great spot and was voted the most popular ad in New Zealand last year (what a dubious distinction!)

The ASB argues that the ad shows illegal activity (and there's nothing else on TV that shows illegal stuff?), and may entice youngsters into copycat behavior. Right. Like nobody in the history of the car ever had a kid yank the controls before this ad suggested it? Kids love to pretend like they're adults, so you can be sure that if you plop your toddler in the driver's seat, they're going to have a grand old time. Not that there's much watchable content on television anymore, but these situations go beyond the ridiculous and will just lead to more whitewashed, mamby-pamby crap for us to have to sit through. What's next, banning talking animal spots because no animal really talks? Come on people! There's got to be a more fulfilling pursuit than getting all wadded up over an ad - this is one of the most harmless, charming spots we've seen in a while.

We just don't get it, but apparently there's a large contingent out there who yearns to be protected from themselves. Life is no fun if you don't collect a few bumps and scrapes. Yes, I drove mom's '68 Rambler into the garage and out into the street a couple times as a kid. I couldn't help it - that column shift was just asking for it!

Thanks for the tip, Anton!

Check out the spot after the jump

[Source: duncans.tv]


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  • 18 Comments
      • 7 Years Ago
      Everybody may or may not have gone crazy in the US.

      However, that's completely irrelevant since this whole thing went down in AUSTRALIA.

      Thanks for stopping by and bashing the US in your free time, though.
      • 7 Years Ago
      I think it's cute, to. But...all it takes is one kid who kills/maims somebody doing this, and whose attorney persuades a jury that the kid's actions were inspired by the commercial. His/her parents will own a big chunk of Hyundai.
      • 7 Years Ago
      Aww a good commercial! I don't find it at all offensive! What kid hasn't wished to grab keys and go? I know I did when I was little! But did I ever really do it? Hell no. I smarter than that. I agree with poster #3 however, with a hint of the word banned attached, it becomes one of the most watched things on the internet. Which is great advertising.
      • 7 Years Ago
      I'm all about squashing commercials who want us to remember what fun it was to be kids, that's horrid!!!

      O_o
      • 7 Years Ago
      never going see this one in the USA
      • 7 Years Ago
      Australian TV is certainly not as conservative as American TV, however our commercials are for some strange reason. It's illegal to show a car doing over 100km/h in a commercial here, even if it's a sports car driving around a race track, because of course it encourages speeding on public roads... A Holden commercial was banned a little while ago because it showed a Commodore Ute doing donuts in the desert to make Tornados (which was the name of the special edition car) because it 'encourages burnouts on public streets'. Totally acceptable and safe car commercials are banned all the time here, it's insane.
      • 7 Years Ago
      Kids love to pretend that they are adults...
      But they are not as DUMB as adults: they know they are pretending.

      Is eveybody going crazy, in the US? Can one do anything nowadays?
      • 7 Years Ago
      Welcome to the new UN Ministry of Free Speech, where we decide which speech should be free throughout the world.

      Please refrain from requesting a copy of the bylaws and criteria, they change too often to be written down.

      And when in doubt, count on the fact that you need to be censored and re-educated from whatever thought you happened to be having.

      George Orwell would be so proud that he can now be called a prophet of humanity...
      • 7 Years Ago
      That was incredably cute.
      Bryan
      • 7 Years Ago
      Cute kids, but its a Hyundai..who cares? You can put kids in a Ridgeline..is it going to make them sell more? No? Is it going to make younger kids like it? heck no. They probably helped hyundai lol..or He-yun-di. Honestly though, in theory it could make kids want to go steal mommy or daddy's car, but heck, I did it when I was 15 and I didn't need a commercial to give me the idea! DJ did it on Roseanne, did we hear about a rash of children stealing their parents cars? NO! Kids are going to do what they want, regardless if you are a good parent or not. And yes I had good parents, just bad friends lol.
      • 7 Years Ago
      Gotta love that aussie pronunciation of Hyundai.
      • 7 Years Ago
      RHARAAARH!!! ARGH! I CAN'T TAKE THIS CRAP ANYMORE!!!!!!!!!!! AAAAAAHHHHHHH!!!!!!!!!
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