- Feb 22, 2007
Cool Move: Saab puts a 9-3 Convertible on ice
Saab has put the chill to one of its 9-3 Convertibles to celebrate its 60th year in the automobile manufacturing business. The display is located at Sweden's ICEHOTEL, which itself is made out of pure ice. At first glance, we thought an entire 9-3 Convertible had been dipped into a giant vat of H20 and frozen, but the press release reveals it's actually parked in an ice garage comprised of 60 ice blocks harvested from the nearby Torne River. The structure weighs an impressive 30 tons and the blue-lit Saab can reportedly be seen from a kilometer away. About 500 people will attend the Saab Ice Experience at the ICEHOTEL, including customers, VIP guests and select dealers, until the whole thing melts away on March 18th.