- Feb 20, 2007
New Chrysler campaign seeks to move brand upmarket
Time will tell how successful they are about passing off the Sebring and other mainstream Chryslers as having any link to Mercedes (LX platform excluded). The "merger of equals" has played out more like Mercedes throwing their dregs over to Chrysler in the form of the R170 platform for the Crossfire and the suspension design under the LX cars. The mainstream Chryslers -- the ones that actually need to be popular instead of the halo cars -- have nary a lick of Mercedes in 'em as far as we can tell. Premium in this case must mean content and value for the dollar, which the Chrysler line certainly represents. Then again, how strong is the connection between Chrysler and Mercedes-Benz if one is about to be auctioned off to the highest bidder?
[Source: Auto News - sub. req'd]