Filed under: Motorsports, Marketing/Advertising, GM
GM memorializes Earnhardt with Web site
Six years ago today, Dale Earnhardt died in a 150-mph crash on the last lap of the Daytona 500. To commemorate the date (and the release of "Dale: The Movie"), General Motors has dedicated "The Power of 3" Web site to the memory of Dale Earnhardt.
Visitors to the site can submit their memories of the Intimidator as well as find out when the movie will be coming to their town.
Read the full press release from GM after the jump.
Goodwrench launches "Power of 3" Web site
Fans can help continue legacy of Dale Earnhardt
DETROIT - As part of the successful premiers of the "DALE" documentary honoring racing legend Dale Earnhardt, Goodwrench has launched the "Power of 3" Web site for fans to personally pay tribute and share their enthusiasm for the No. 3 Goodwrench team.
From the home page of www.goodwrench.com, fans can click on the "Power of 3" link to share their own memories and photos of Earnhardt for other fans to view and enjoy. The site will also feature a timeline of milestones, accomplishments, TV and print ads, and photos from Earnhardt's impressive 27-year racing career. A link to a movie trailer and show times of the highly- anticipated, 100-minute documentary which is being screened in 40 markets across the Unites States mirroring the 2007 NASCAR Nextel Cup Series, are also available. In addition, fans can opt in to receive regular e-mail updates as new material is added.
"Given Dale's place in NASCAR history, we wanted to give fans the opportunity to share some of their most significant memories of the racing legend," said Jim Moloney, general director marketing, GM Service and Parts Operations. "The site will continue to grow with exclusive content throughout 2007 allowing for a truly memorable avenue to see and pay tribute to the man we all knew and admired."
Earnhardt earned more than $41 million in his career and collected seven NASCAR Cup Series championships, all behind the wheel of a Chevrolet. He tallied four of those championships in the famous black No. 3 GM Goodwrench Chevrolet while competing for team owner Richard Childress and scored all but three of his 76 career wins in a Chevy until his untimely death in 2001.
"DALE", produced by NASCAR Images and CMT Films, will air on CMT, following the 40-city tour. Participating Chevrolet GM Goodwrench dealers will make a special edition DVD set of "DALE" available to customers once it is released to the public this fall.
Reader Comments (Page 1 of 1)
luke 11:39AM (2/18/2007)
there has been many nascar deaths why is dale the only one to get a dedicated site?
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John F 11:57AM (2/18/2007)
Looks like SOMEONE forgot to close an html tag...
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Dan 12:11PM (2/18/2007)
Holy strikethrough, Batman!
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mcheddadi 12:30PM (2/18/2007)
THIS THREAD WILL BE REMEMBERED
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HotRodzNKustoms 12:38PM (2/18/2007)
Now I am no Nascar fan myself, but I believe it is because of the fact Dale Earnhardt was widely considered the best.
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Joanna 1:23PM (2/18/2007)
Just like princess Di, How many other poeple die in car accidents a day and she was special.
This is the same way with Dale, it was because he was the fans favorite. Weather, you loved or hated dale, it was still a sad day when he passed. Everyone could relate to him.
Long Live #3!
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hitbyastick 1:45PM (2/18/2007)
Earnhardt was not the best. Petty was/is, proof of that is in the fact that he's still alive to tell his tale. Earnhardt was reckless and that's what got him in the end.
NASCAR should be spelled BORING anyway. One would have to possess a really simple mind to actually enjoy that crap. It would be like enthusiastically watching paint dry.
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laserwizard 3:06PM (2/18/2007)
As much as I loathe GM NASCAR efforts and their unethical race drivers with limited actual talent, the one thing I could say about Dale Earnhardt was he was a pure race car driver. Wimps like James Johnson and Jeffie Gordon who can only steer good handling cars to victory pale in comparison with a real driver like Earnhardt who could take ill-handling cars and manhandle them to victory. Earnhardt's success wasn't due to his pit crew like much of Johnson's and Gordon's victories. Rather, it was Earnhardt the MAN who could overcome much and who never whined like the Johnsons and Gordons in today's era.
I also know that I didn't care for Earnhardt's racing style at times where he would bump people out of the way, but somehow his efforts seem less impudent than Jeff Gordon who tries to overcome his lack of real talent by pushing superior drivers and cars out of the way. With Earnhardt you knew it was all about racing and he would take it like a man if someone did it to him; Gordon and Johnson are today's wimps who dish it but can't take it back. And with that, Earnhardt's brashness makes him all the man that Johnson and wimpy Jeffie only dream about being.
And this Ford owner and loyalist will always hold a fond place in my heart for Dale Earnhardt because he was as he was - a true racer - a true man - a true pleasure to watch. No pretending. No whining. He took it like a man and dished it out like one.
If only Rick Hendricks drivers could be man enough to hold Earnhardt's goggles/sun glasses.
Keep dreaming!
RIP Dale! We miss you.
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Assass1n 8:55PM (2/18/2007)
In response to hitbyastick above. Petty WASN'T the best and the proof is that he retired in '92, well after his last championship in '79 and his last win in 1984. Petty was only percieved to be good because he raced in a time when competitive racers were scarce, and (because of his father Lee) he also had the money. It also helped that he raced back in a time when if you weren't cheating, you weren't trying hard enough (like when he ran a huge "Whopper" of a motor of unknown displacement and lapped the entire field). But when newer, better racers came along (Earnhardt, D.W.) his skills seemed average at best nd got worse as he got older . Earnhardt on the other hand was on a late career resurgence and many believed he would have won that eighth championship if not for the tragic wreck in 2001 after finishing second the year before. Many will scoff at my opinion and say that petty was a lot older than Earnhardt when he retired but the fact is Petty was 55, when Earnhardt died he was 49 going on 50- not that much older. No matter how you slice it, Earnhardt was a better driver than Petty period. And BTW, how big of a fan of NASCAR can you be if you call it boring? You obviously just saw some banners calling Petty the king of NASCAR and decided he must be the best. But you probably never even seen him race. So your opinion is at best just an educated guess.
Long Live #3
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Tagg 9:03PM (2/18/2007)
Hitbyastick,
You must have a simple mind to write that comment. Pull your head out of your ass because you contridict yourself when you claim that he was "reckless" and along with all your other knowledge of the sport and they its so "boring" and "One would have to possess a really simple mind to actually enjoy that crap." You MUST have seen quite a bit of NASCAR to come to those conlusions so that lends to you having a "simple mind". If you had a clue you would be dangerous!
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TripleT 9:07PM (2/18/2007)
#7
Wow, you are an idiot! I guess that means Senna was a bad driver too, and Alex Zanardi because if he was good he wouldn't have lost his legs. You have no idea about racing because things happen that NOBODY has any control over. Having to read your post has killed a few brain cells but not enough for it to make any sense.
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Sportsman451 12:40AM (2/19/2007)
In my humble opinion, NASCAR sucks - it is not a sport. Sports utilize actual physical ability. NASCAR is a televised (marketing driven) hobby - like cooking (Rachael Ray can be great) - but her work is just a hobby.
Her hobby is also quite representative b/c everyone cooks. That's great - diversity in cooking. If NASCAR were the same, I would extend it a modicum of respect as a hobby - but unfortunately this is not the case. Only rednecks - and specifically white rednecks have the opportunity to participate in this particular hobby - fantastic?!?
It's like goat-herders calling themselves the world champion goat-herders b/c they're the only ones on the mountain.
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NASZSAR 3:50PM (2/19/2007)
Love him or hate him, Dale died the way he lived.
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Geo 1:10PM (3/07/2007)
Back to the subject...I checked out that Dale site on Goodwrench.com...
Nice stuff.
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