• Feb 18, 2007
Call it a value-add of sorts. Perhaps Chevrolet is hoping that some of the goodwill towards Audi amongst enthusiasts will rub off on their HHR. Either that or someone was asleep at the switch. On page 2 of the February 5th issue of Automotive News, a new Chevy ad depicts a tribal-tattoo-patterned HHR. Above said retro-wagon happens to be a series of interlocking rings. While the rings don't appear to be Audi's actual logo, they're close enough.

We can't help but wonder why the photographer didn't flag this from the get-go, and as it went down the line, someone, somewhere, either with GM or its ad agency certainly should have noticed and considered it. No word on whether heads have rolled, but we're sure there was at least one stern talking-to upon discovery of this anomaly.

Thanks to tipster Christian.

[Source: German Car Blog]


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    • 1 Second Ago
  • 16 Comments
      • 7 Years Ago
      Sure. An Audi symbol. Looks more like the Olympic rings than anything else (well, besides razor wire).

      I guess it's so easy to see, you don't need that BIG RED ARROW to point it out.

      This is what passes for industry news on Autoblog these days?
      • 7 Years Ago
      It is a new invention called barbed wire.
      I ain't no expert or nothin' fancy.
      • 7 Years Ago
      i know of a ad for microsoft for their spyware product that features an apple titanium powerbook.
      • 7 Years Ago
      I can't imagine that people who see this ad and consider buying a Chevy are going to see this subconsciously and think "hmm, I'll buy an Audi instead."
      • 7 Years Ago
      I think this is nothing more than nothing. Nobody is going to say, "Is that an Audi symbol up there?" unless you show it to them.
      Ben Beauvais
      • 7 Years Ago
      "However, NO other manufacturer of a consumer product would be so oblivious as to not notice a SIMILAR-looking competitor's product logo.

      Posted at 3:23PM on Feb 18th 2007 by Howard Kerr"


      Had it not been pointed out, I would not have noticed. Yeah, if it were a Mercedes ad, then this might be a thing, but is there a single product from Chevy that competes with a product from Audi? When I see a HHR, I don't think "that's nice, but for $12,000 more, I could get a A3"

      • 7 Years Ago
      Total garbage about some FREAKING BARBED WIRE!!!
      This blog's quality is falling faster than TOYOTA'S!!!
      • 7 Years Ago
      pretty gnarly audi sign (razor wire).maybe it's an ad for an Audi off-roader.
      displacementreplacement
      Blogosphere diarrhea. Please edit your story ideas once in a while. Thanks!

      Sincerely,

      Wet Blanket



      • 7 Years Ago
      Can anyone say RAZOR wire? Do you see Jesus in grilled cheese?
      • 7 Years Ago
      This sort of thing happens all the time... though usually when companies use stock photography.

      For example: Microsoft ads with photos of happy people using Apple laptops. In this case it is just a bit of background that bears a resemblance.

      My company operates a colocation facility/datacenter for Internet servers and one of our clients is a stock photography studio. They used our facility for a photo shoot last year. Sure enough, pictures of our facility are being run in major magazines, in advertisements for one of our competitors!

      Like I said, happens quite often.

      --chuck

      • 7 Years Ago
      Looks like barbed wire. Not to mention I'd never have seen that without the giant arrow.

      Could make a cool Audi spot though.
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