• Feb 16, 2007
Land Rover will offer only 300 copies of its Discovery 3 Pursuit package in the UK at £30,000 (about $58,500). You can have one in any color you want as long as it's Java Black with a matching ebony leather interior.

The seven-seater 4x4 has 19" wheels, chrome accents all around, and is powered by LR's 190hp TDV6. An automatic transmission adds £1,000 to the price.

It's a beautiful combination of beauty and brawn for a pretty penny.

Read the full press release after the jump.

PRESS RELEASE:

Gaydon, Warwickshire, 15 February 2007 – A new well-equipped limited edition Discovery 3, called the Pursuit, will be on sale in March 2007, for under £30,000 OTR.

Only 300 Discovery 3 'Pursuits' will be available from Land Rover dealerships across the country. Based on the TDV6 GS model, the Pursuit also features Java Black paint work with Ebony interior, 19" alloy wheels, body coloured wheel arch surrounds, manual leather seats and chrome finish mirror caps.

Land Rover's multi-award winning Discovery 3 is a technology-packed, premium 4x4 designed to deliver outstanding performance both on the road and off-road. The bold, versatile design is distinctively Land Rover and offers exceptional space, comfort and flexibility, for up to seven adults.

All Pursuit limited editions are powered by the Discovery's acclaimed TDV6 diesel engine and feature standard technologies including Hill Descent Control, air suspension and Terrain ResponseTM, all industry-firsts for Land Rover.

"Since launch, the Discovery 3 has brought new levels of ability, comfort and refinement to the large 4x4 market. Winning 95 awards worldwide is a testament to its class-leading diesel engine, its versatility and its all-round package," commented John Edwards, Land Rover UK managing director.

"The limited-edition Discovery 3 Pursuit gives customers the opportunity to buy an exclusive specification for the exceptional price of £29,995 OTR for the TDV6 manual and £30,995 OTR with automatic transmission. We think this represents incredible value for money".

All Land Rover vehicles include a CO2 offset for the first 45,000 miles within the on-the-road price. Administered by Climate Care, an independent CO2 offset provider, the programme ensures that the average amount of CO2 produced by a Land Rover is offset by investments in a mixed portfolio of projects, including renewable energy, technology change and energy efficiency initiatives.

The Discovery 3 has sold nearly 30,000 units in the UK and 115,000 units globally since launch in 2004, and continues to collect critical accolades the world over.


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    • 1 Second Ago
  • 10 Comments
      • 7 Years Ago
      Weary of LR's quality issues we did a 6 month demo lease on an LR3. We have had maybe 2 problems. 1 of them is that the car always thinks the hood is open (it just says hood open on the little screen). The other is that one speaker got blown.

      Not what I would call major issues. I wasnt even treating it nice. Took it off roading a few times, one time i wasnt paying attention and hit a curb (roundabout... stupid fucking thing they added in my neighborhood) going 40. No problems.
      • 7 Years Ago
      No 7: Color Coded Fender Flares and Rocker Panels. Also it has the exterior and interior chrome trim pieces from the factory which are typically dealer installed options.

      As far as an "Off-Road" Edition, all LR3's (in USA) come standard with terrain response and an air-suspension system that will lift the vehicle to 10.5" of Ground Clearance. Combine that with 12" of wheel travel in the rear and 10.5" in the front, and it is quite a capable off-roader as it sits. Add the factory option rear locking differential to make things much better.
      • 7 Years Ago
      This is like the Disco Metropolitan edition. Whats the difference? Same color. same bling?
      • 7 Years Ago
      Thanks trevor2k, nice of someone to answer
      • 7 Years Ago
      Now THAT's gay marketing at it's best. The Pursuit of Disco is something us gay guys have been into forever. At last a company that gets it. Is the mirror ball an option or standard?
      • 7 Years Ago


      Gee, maybe someday Land Rover will offer a Discovery "Off Road" edition.

      You know when a brand has lost it when they resort to "Blinging" special editions of their product.
      • 7 Years Ago
      "Pursuit"? Who are you going to be pursuing with 190 hp powering such an obese vehicle? Grandmas?
      • 7 Years Ago
      I know number 6, I was just wondering what makes it different from the normal LR3 here in the States
      • 7 Years Ago
      Does anyone have any information about Land Rover and their attempts (or lack therof) at reducing the reported issues on the LR3 and Range? I remember a report a while back showing the LR3 at the top of the list for issues per vehicle.
      • 7 Years Ago
      (4) the 2006 Discovery Series 3/LR3 is a significant improvement over the 2005 model; the Freelander, however, was apparently the cause of the JD Powers bottom-of-the-list ranking.

      (5) Discovery Series 3 and LR3 are the same vehicle. There are minor trim differences, but the US market gets the LR3 moniker - the rest of the world knows it as the D3

      As for this 'Pursuit' version - about the only notable feature is the chrome trim accents. Everything else, including the black-on-black trim and 7 seats, is already available.

      I strongly suspect the most unique aspect will be the 'Pursuit' logo placed auspiciously on the tailgate.

      Now if they were to offer the 4.2L Jag motor with the supercharger as is available on the Range Rover and Range Rover Sport, that would be worthy of a 'Pursuit' tag. (though I can attest the normally-aspirated 300HP motor is quite adequate)