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While perusing our latest issue of the autowriters.com newsletter for February, we noticed an announcement by Truck Trend editor and Motor Trend writer Mark Williams that reveals the end has come for Motor Trend Classics, the bi-monhtly publication that was obviously a labor of love for the MT staff that produced it. Apparently, not enough advertising could be secured to keep it going.
MT Classics was one of our fave rags to buy at the airport before a long flight. Devoid of any new car reviews, instrumented testing or industry gossip, it live or died by the quality of its writing, and it was actually quite good. The magazine's shape was big in the classic Euro tradition, which meant each page was a wall of pictures and text for the reader to slowly digest. Williams says that the people at MT responsible for the book are optimistic it will live on in some form, perhaps as a once-a-year specialty publication or as a new web asset for MT. Either way, we're a bit sad to see this one go, as its pages were filled with examples of automotive journalism stripped down to its essence – passionate people talking about cars they love.

Follow the jump to read the entire quote from Mark Williams of Trucks Trends and Motor Trends. You can also hit this link to see a video of Motor Trend Editor-in-Chief Angus Mackenzie explain the rationale behind the creation of MT Classic.

[Source: autowriters.com February 2007 newsletter]

Quote from an autowriters.com february 2007 newsletter...

Truck Trend Editor and Motor Trend writer Mark Williams writes: "Not sure this has been announced formally yet but the Folio Award Winning Motor Trend Classic, our labor of love, has been put to rest... just not enough advertising support to make it viable. A lot of blood and sweat from Angus MacKenzie and Matt Stone went into every issue, and stellar writing from Todd Lassa and Frank Markus as well. For those of us who have been around awhile, you know these things happen. But we're hopeful and optimistic that Motor Trend Classic will survive in one way or another, either as a once-a-year Motor Trend specialty publication or quite possibly some kind of e-zine, we'll have to wait and see. A huge thank you to all those writers and photographers out there who offered their support and skill. We'll keep you updated."

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    • 1 Second Ago
      • 8 Years Ago
      Well I guess I should be glad I never subscribed. It was a great mag and I think I have just about every issue.

      By the way how do I sign up to the blog so I don't have to hassle with these dang confirm emails every comment?
      • 8 Years Ago
      Tick tock, tick tock.

      How long before Motor Trend becomes a classic?!?
      • 8 Years Ago
      I loved that magazine. I even subscribed to it! Hey, am I going to get a refund? Any other subscribers know what will happen?
        Michael Wright
        • 7 Years Ago
        Dear Dodge Polara:

        Yes, you can get a refund, as I discovered by calling Motor Trend at 1-(800) 800-6848 just a few days ago.

        I spoke with a Mike Russell and if you find cancelled checks or Visa statements, just send them to:

        Mike Russell
        Motor Trend Classic
        PO Box 420235
        Palm Coast FL 32142

        Or you can also FAX your information to:
        (386) 943-9267

        I also loved that magazine. I still take the Hemmings equivalent, but preferred the Motor Trend version.

        Good luck!

        Michael B. Wright
        Seattle WA 98199
      • 8 Years Ago
      This was my favorite car magazine. What irritated me was that they sent no notication to subribers, until I got my renewal notice and sent it in and they returned it to me. I actually liked Motor Trend Classic better then Car Collector magazine. The magazine was hard to find at newstands and bookstores, which is why I ended up subscribing.
      • 5 Years Ago
      This really sucks. I saw the ad for the first time in Motor Trend magazine, and then when I decide to order it, you say that it won't be printed. Don't lead people on like that.
      • 8 Years Ago
      If MT Classic does the web thing, it could do worse than looking like this:

      • 8 Years Ago
      Hmmm, I traveled 150,000 miles last year and never saw it. Perhaps that's the problem.

      I just got back from another trip last night and had bought Sports Car International, which was not very good. My current favorite car magazine is Octane, which I might subscribe to.

      • 8 Years Ago
      Well, this bites the big one
      • 7 Years Ago
      I just don't understand. Someone said the magazine was too much specific. I don't agree. Look at all the magazines available today and most are very specific. Worst, they often has plenty of competition. MTC was on it's own category. Other 'classic' magazines were more oriented to collectable american sedans but this one was dedicated to very particular cars, sports, racing and famous... It was different, it was fresh, great pictures and graphic, pure entertainment... It has been instant addiction. By now, I'm delirium tremens....
      • 7 Years Ago
      As soon as I heard about the mag I tried to subscribe and found out it was no longer available. I bet there's a lot of people out there just like me who never heard of or saw a copy of the mag.
      • 8 Years Ago
      It is plain and simple. Printed publication like this is very specific and confined to a local market. Make yourself a blog/website, you will open yourself to an international audience. It is not about if it is a trend or not, it is about survival.

      For a better example, see PistonHead buy out article.
      • 8 Years Ago
      Todd, you should notice in the last confirmation email you got, or any confirmation email, that there's a password given to you at the bottom. Next time you comment, copy and past that password in the second field under the "Current Users" heading where you usually comment. In the future you'll be able to pick your own password, but for now just have your browser remember it.
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