• Feb 15th 2007 at 4:57PM
  • 20
click on above image for link to more pics of blurry Mustang billboards by Ian Hart

These Mustang billboards have popped up on the internet today thanks to a few advertising-related blogs that just don't get their point. The billboards are constructed from a semi-transparent resin that magically blur the scene behind them regardless of the weather. If you don't get it by now, they're supposed to give onlookers the sense of speed they would feel were they bombing down the road in a Mustang instead of their own daily driver. It's cute, but ad experts are blasting it pretty hard because of the tiny Mustang logo that appears in the lower right corner of each billboard. The logo is too small to notice at first glance, which pretty much means the billboard fails as an actual advertisement for the Mustang brand. The technology used to make the billboard, however, still has applications. For instance, take the slowest car you own and cover the windows in this semi-transparent resin. Bam, now no matter how slow you're going, it always looks fast from the inside.

Thanks for the tip, jcklope!

[Source: Adpunch]

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    • 1 Second Ago
      • 8 Years Ago
      The advertising trades always miss the mark with car ads. As enthusiasts we are suppose to love unimaginative boring advertising that does not perk our interest or cause us to pursue more information about the model or marque.
      • 8 Years Ago
      It's a great ad. I love the concept. I think they should use it as is and possibly in a couple variations.

      I'd think it would be nice to have the blurring background centered with a clear image of the Mustang. Not too large though, as it would take away from the blur effect, but enough for the car to be recognizable.
      • 8 Years Ago
      i agree these are fake images...probably a photoshop job.

      don't agree? look at the shadow lines on the pictures...the bushes in the desert image have a hard 3 o'clock shadow, yet the billboard has a SOFT 1 o'clock shadow..the uplights have have the shading of being top lit. On the palm tree image, the trees show a hard light from the right...the billboard doesn't show that...because the billboard is the EXACT same image cut and pasted into each background, with a motion blur filter from photoshop.

      that aside i think it's a very creative idea...one critique...if the sun hits this thing just right you might create one helluva case of road glare! :)
      • 8 Years Ago
      Personally, I believe the ad reflects the nature of the product very well. Thus “ad” experts should at least take one course in marketing, even if that means going back to high-school. The ad clearly says “In Mustang you feel like a racer who piloting a F1 car at 200m/h, when, in fact, you are behind a wheel of the cheap POS, barely passing senior citizens on the sidewalk. The miraculous feel of speed is achieved by the blurry resins from which your window is made to cut cost.”
      • 8 Years Ago
      Surely it's a lenticular screen.


      Basically, it's composed of vertical strips. The strips divert the light to come from different areas. This is used for many things, the fake motion you see in the article. But if you just put thing behind it, it just gets blurry. And more importantly, the lines grab light from different areas horizontally, so it appears to have horizontal motion blur.
      • 8 Years Ago
      C'mon people! These are mock-ups!

      Fake shadow.... and not to mention there's nothing supporting the plastic material.

      Cool art school concept, just not a reality in the real world.
      • 8 Years Ago
      Brilliant! I'm so tired of Corporations and their ad companies insulting my intelligence by over-emphasizing the obvious. It's almost as if they're trying to make us dumber by talking to us (target demographic) like five-year-olds.

      I find these ads interesting and inventive. And, perhaps more importantly, effective. Show me a 'Stang and I'll try to imagine myself driving it. Show me what it "feels" like to drive it and I'll more likely imagine myself buying one.
      • 8 Years Ago
      Isn't the point of the ad to draw attention to it? Aren't we discussing it? Seems like it worked just fined to me.
      • 8 Years Ago
      Errr... aren't these just conceptual mockups? I don't think they're even real.
      • 8 Years Ago
      So, if they installed these, where would they do so?

      Monument Valley has a great backdrop, but few people drive by.

      And you can't use these on regular billboards because regular billboards aren't transparent. If you put up a clear resin (a fancy word for plastic) screen, you'll still see nothing but the white backing to the billboard, not whatever is behind it.
      • 8 Years Ago
      It seems like any "ad experts" that don't get this don't get it because A.) they know nothing of automobiles and don't get the reference to speed or B.) are just pissed that they didn't think of it themselves.

      The Mustang logo, while not taking up the whole billboard, is easily visible and unmistakable. The billboard also gets the point across and there's nothing to have to read or pay close attention to that may have you vere off the road trying to read the small print I see on most billboards (which make them worthless, I'd rather stay on the road thanks)

      It's a cool idea and the so called "experts" are either stupid or jealous.
      • 8 Years Ago
      Neff, I don't think you read the second paragraph in the Adpunch post. Sometimes I think I shouldn't even your first ones.
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