• Feb 15, 2007
click above image to view high-resolution gallery of the Mitsubishi i

Beginning on July 1st, Brits will be able to purchase the iconic i kei car from Mitsubishi. The i is a big hit in Japan, having won numerous awards for its futuristic styling and clever engineering while racking up big sales in the home market. Mitsubishi has spent the last year shopping the i around Great Britain at the Badminton Horse Trials, the British Motor Show and some select Mitsubishi dealerships, and the response from the public was positive enough to convince management to sell the car on the Queen's isle. It will be available only in one configuration powered by the JDM spec 660cc turbo three-cylinder engine producing an economical though not entirely thrilling 64bhp. Initially, however, only 300 units will be made available for sale at the price of £8,999 ($17,577 USD).

With the success of the MINI Cooper and the impending arrival of the smart fortwo in the U.S., we wonder if there are talks within Mitsubishi to bring the i to the U.S. They'll no doubt be watching sales of the fortwo closely. Check out the official press release after the jump and a high-resolution gallery of the Mitsubishi i.

[Source: Mitsubishi]


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  • 32 Comments
      • 7 Years Ago
      Please tell me I will never have to see that thing on American roads ever
      • 7 Years Ago
      This discussion is proof to me that the only way for us to reduce our dependence on foreign oil is to heavy tax our fuel significantly just like most countries in the world. Relative to our standard of living, we probably enjoy the cheapest gas in the world. This is why we use 1/4 of the world's oil.

      No technology will move a 5000lb vehicle and be engergy efficient. And left to the average person, they will think that they need it and they can afford it.
      • 7 Years Ago
      PhillipT writes:

      "Heck I drive the own the classic example in oversized American trucks, a 1969 Chevy CST/10. Slandered cab, long bed, and well over 2 tons of steel."

      And you think a vehicle built by the safety standards of 1969 is safe, or much safer than an "i" just because it has more weight???

      Did they have disc brakes, abs, collapsing steering columns, safety cells with crumble zones (versus non-crubmling steel frames), airbags, and belt tensioners then?

      If you believe a truck is safer solely because of its mass, you have missed the boat. A basic class in mechanical physics, and some reading about safety technology might help you reconnect with reality...

      Thanks for the good laugh!
      • 7 Years Ago
      I am hopeful that someday in the future we'll see fewer Prius vs. Suburban catfights, and more intelligent conversations about vehicles.

      One thing people need to get past is the idea that they need one vehicle to do everything imaginable - carry 8 people, haul 8,000 lb trailers and get 90 mpg.

      Just about any new car you buy today will last you 20 years, properly cared for. And yet, you should be able to pay it off in 5 years. Which means that over time, you can accumulate 4 cars each of which has a specialty. You could keep a pickup for hauling your boat and making Home Depot runs. A small, Smart runabout for in-town errands. A comfortable sedan for commuting and a minivan for vacations.

      • 7 Years Ago
      http://www.youtube.com/watch?v=9IaiW21KWJU

      If you believe mass in car vs. truck accidents has nothing to do with safety, watch that. Even though trucks may roll, Id take my chances with that (though my truck will be sitting 3 inches lower than stock) than to be annihilated in a small car.
      • 7 Years Ago
      I'd much rather see us get Colt here than iCar
      • 7 Years Ago
      I want a 50 mpg Nissan Titan.
      You can have your 50 mpg Ford F-150 when that comes out too.

      America does have 80,000 lb commercial semi-trailers on the roads, that do not exist in other country.
      I like the doubled safety of my 5000 lb truck as oppose to a 2500 lb subcompact car, so I am protected from the evils of 80,000 semi-trailer accidents.
      • 7 Years Ago
      When I First Saw This Car In The Post Where It Was Customized By DAMD I Fell In Love With The Styling. It Looks 100 Times Better Than The FourTwo And It Would Be A Perfect Economical Car For My Daughter Who Is About To Start College
      Miranda
      • 7 Years Ago
      Well, I think this would be a great car to bring in limited amounts (like the 300 to england thing) have them be on order for dealerships because you know that something like that might be popular in dense areas like new york or L.A where you need small cars to survive.
      • 7 Years Ago
      The Smart is doing well in Canada. These cars are still of a limited market but Canada would be an expansion.
      • 7 Years Ago
      ..so the logic is....drive a large vehicle to protect yourself from the others driving large vehicles driving them to protect themselves from others driving large vehicles driving them to protect themselves from others driving large vehicles driving them to protect themselves from others....

      or, if more people drove vehicles appropriate for their use, maybe we wouldn't have as many large vehicles to be protected from (see above).

      • 7 Years Ago
      Paul #23,
      In Japan, there is a class of Kei cars that receives preferential tax treatment if the engine is smaller than 0.6 liters.
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