VIDEO: BMW "See How It Feels" campaign launches
BMW's new 60 second TV spot is something of an automotive Fantasia. Remember the segment of that animated masterpiece where a symphony plays and the emotion behind the sounds are displayed in Technicolor glory? Well, think music, emotions, and motoring here. Bringing the exhiliration one feels when piloting a Beemer to visible life, sights of different BMW models explode into lights and swirls all accompanied by a fresh arrangement of Beethoven's 9th Symphony by UNKLE. This new campaign was created by Nick Thornton-Jones and Warren Du Preez of Wanted Films. Follow the jump to watch the whole commercial.
Thanks, Martijn!
[Source: BMW via Fresh Creation]
Reader Comments (Page 1 of 1)
bgdc 2:46PM (2/14/2007)
Bleh.
Reply
epp_b 3:17PM (2/14/2007)
That was stunning! German car ads are the most theatrical and inspirational.
Reply
no5 3:09PM (2/14/2007)
"Bimmer"
Reply
jamey 3:14PM (2/14/2007)
wow. If you tune down the effects (which were cool), and throw in rock music it could be a pontiac commercial.
Reply
The other Bob 4:48PM (2/14/2007)
I think BMW just hired the ad agency that Cadillac fired.
"Ultimate Driving Machine" That's a slogan I remember.
"See How it Feels"? That's lame.
Reply
Nick 5:00PM (2/14/2007)
maybe this is how you will feel to drive a BMW when stoned.
Reply
Sam 4:12PM (2/14/2007)
i think this is a sad attempt from BMW to get people to like their cold, soulless cars.
Reply
bgdc 4:49PM (2/14/2007)
BMWs are cold and soulless? Wow. My problem with BMW is that it's just freaking massive. If not for the outrageous size of the 3 series, I'd consider getting another bimmer in 08. But alas, my 06 is probably my last BMW until they release a smaller, nimble car.
Reply
Tarditi 7:20AM (2/15/2007)
Hard to beat the "inspired by" Beethoven background music. I give the ad a 9 for visually and audibly interesting... I give the cars a 7 - largely thanks to not liking the "flame siding" or "Bangle butt" of BMW.
Reply
Big jim 5:18PM (2/14/2007)
The BMW Films from 2001 really showed the cars' potential
Reply
Rando 6:56PM (2/14/2007)
Uh, 68.4 mph slalom is very nimble, even if the car is a little bigger. Just sucks that very little of the extra size made it into actual legroom, but rather into internal volume.
Reply
jg 6:12PM (2/14/2007)
' If not for the outrageous size of the 3 series, I'd consider getting another bimmer in 08. But alas, my 06 is probably my last BMW until they release a smaller, nimble car.
'
http://www.2addicts.com/forums/showthread.php?t=383
The 1 coupe reminds me of my old E30. Can't wait until they arrive.
Reply
Ben 11:33AM (2/15/2007)
Higher res version and more info available on the postfx agency Glassworks' site:
http://www.glassworks.co.uk/search_archive/jobs/bmw_see_how_it_feels/index.shtml
Reply
Logik 4:03AM (2/16/2007)
I like just the way my E46 feels and looks. Until they can match both, then I will be interested in buying another BMW.
BMW cars cold and soulless? Tell that to the BMW CCA.
Reply