BMW's new 60 second TV spot is something of an automotive Fantasia. Remember the segment of that animated masterpiece where a symphony plays and the emotion behind the sounds are displayed in Technicolor glory? Well, think music, emotions, and motoring here. Bringing the exhiliration one feels when piloting a Beemer to visible life, sights of different BMW models explode into lights and swirls all accompanied by a fresh arrangement of Beethoven's 9th Symphony by UNKLE. This new campaign was created by Nick Thornton-Jones and Warren Du Preez of Wanted Films. Follow the jump to watch the whole commercial.
Thanks, Martijn!
[Source: BMW via Fresh Creation]
Follow the Audi Mileage Marathon starting Monday morning
Paris 2008: MINI Crossover Concept
Paris 2008: Aston Martin One-77 (partially) revealed
Paris 2008: The GT by Citroen. No, the whole thing this time
Paris 2008: Lamborghini Estoque LIVE
In the Autoblog Garage: 2008 Chevy Corvette Z06
Autoline on Autoblog with John McElroy
Paris 2008: Le Day 1 Wrapup
Knight Rider: The Liveblog -- Season 1, Episode 2
By the Numbers - September 2008: Nobody Wins Edition
Reader Comments (Page 1 of 1)
bgdc @ Feb 14th 2007 2:46PM
Bleh.
no5 @ Feb 14th 2007 3:09PM
"Bimmer"
jamey @ Feb 14th 2007 3:14PM
wow. If you tune down the effects (which were cool), and throw in rock music it could be a pontiac commercial.
epp_b @ Feb 14th 2007 3:17PM
That was stunning! German car ads are the most theatrical and inspirational.
Sam @ Feb 14th 2007 4:12PM
i think this is a sad attempt from BMW to get people to like their cold, soulless cars.
The other Bob @ Feb 14th 2007 4:48PM
I think BMW just hired the ad agency that Cadillac fired.
"Ultimate Driving Machine" That's a slogan I remember.
"See How it Feels"? That's lame.
bgdc @ Feb 14th 2007 4:49PM
BMWs are cold and soulless? Wow. My problem with BMW is that it's just freaking massive. If not for the outrageous size of the 3 series, I'd consider getting another bimmer in 08. But alas, my 06 is probably my last BMW until they release a smaller, nimble car.
Nick @ Feb 14th 2007 5:00PM
maybe this is how you will feel to drive a BMW when stoned.
Big jim @ Feb 14th 2007 5:18PM
The BMW Films from 2001 really showed the cars' potential
jg @ Feb 14th 2007 6:12PM
' If not for the outrageous size of the 3 series, I'd consider getting another bimmer in 08. But alas, my 06 is probably my last BMW until they release a smaller, nimble car.
'
http://www.2addicts.com/forums/showthread.php?t=383
The 1 coupe reminds me of my old E30. Can't wait until they arrive.
Rando @ Feb 14th 2007 6:56PM
Uh, 68.4 mph slalom is very nimble, even if the car is a little bigger. Just sucks that very little of the extra size made it into actual legroom, but rather into internal volume.
Tarditi @ Feb 15th 2007 7:20AM
Hard to beat the "inspired by" Beethoven background music. I give the ad a 9 for visually and audibly interesting... I give the cars a 7 - largely thanks to not liking the "flame siding" or "Bangle butt" of BMW.
Ben @ Feb 15th 2007 11:33AM
Higher res version and more info available on the postfx agency Glassworks' site:
http://www.glassworks.co.uk/search_archive/jobs/bmw_see_how_it_feels/index.shtml
Logik @ Feb 16th 2007 4:03AM
I like just the way my E46 feels and looks. Until they can match both, then I will be interested in buying another BMW.
BMW cars cold and soulless? Tell that to the BMW CCA.