• Feb 14, 2007
Oh that Camry, such a charmer. It's so not sitting home on Valentine's Day without a date. This time it's the Canadians giving up some automotive love, handing the Camry another trophy for its burgeoning display case - the Canadian Car of the Year award from the Automobile Journalists Association of Canada. Going home with Good Sport stickers (or plaques or certificates or whatever they get) are the Honda Fit, Volkswagen Rabbit, Lexus ES350, Audi S8, MazdaSpeed3, Volkswagen Eos and the BMW 3-Series Coupe. What a fight that must have been. The AJAC's press release is after the jump, and all their test data and performance numbers are on their site for comparison.

The award was given out today as part of the Canadian International Auto Show, where Toyota took home three more awards, one of which wasn't Camry related. The Lexus ES350 was named the best new luxury car under $50k, while the Camry LE got Best New Family Car $22k-$30k, and the Camry Hybrid also got Best New Family Car over $30k. In the photo above, that's one proud Stephen Beatty, managing director of Toyota Canada, with his company's CCOTYs.

In case you need some ammo with which to attack/support the AJAC's decision, last year's top CCOTY was the Civic Sedan, in 2005 the Mustang, in 2004 the Mazda3 and in 2003 the 350Z. The Altima won in 2002 and the PT Cruiser took top honors in 2001.

Thanks for the tip, Peter!

TORONTO (Ontario) Wednesday, February 14, 2007 – In an early morning press conference at the opening of the Canadian International Auto Show in Toronto, the Toyota Camry Hybrid was declared the 2007 Canadian Car of the Year by the Automobile Journalists Association of Canada (AJAC).

The Toyota Camry Hybrid beat nine other "best new" category winners, announced November 21st, to win the top prize. This is the first time in the awards history that a hybrid has won an overall "Car of the Year" title.

2007 CCOTY chair, Paul Williams, commented: "With manufacturers introducing an increasing number of new vehicles each year, consumers may find it harder to keep track of what's available in the marketplace, and how one vehicle differs from another. The AJAC Canadian Car of the Year program identifies and categorizes all the new vehicles each year, then subjects them to detailed testing in real-world situations. It's not a popularity contest; it's a thorough, objective and trustworthy process to help consumers make informed purchase decisions".

"We are thrilled that AJAC's members have endorsed the 2007 Toyota Camry Hybrid with this important award, and would like to thank the membership for their support", said Tony Wearing, Managing Director for Toyota in Canada. "As you know, the Toyota Camry is the best selling car in North America. With the launch of the Camry Hybrid, we have brought hybrid technology into the mainstream".

The Car of the Year vote results are posted to the AJAC web site for use by consumers as a resource buying guide. The results show comparisons between all 13 category winners as announced on November 21, 2006.

In addition, consumers will also find comparative test data - acceleration, braking, manoeuvrability, cargo capacity - on over 180 new vehicles representing the 65 entries in the 2007 Canadian Car of the Year Awards. The data derives from the journalists' annual "TestFest". It's a rigorous three-day team testing program that includes "real world" driving on public roads -- where consumers drive.

Dennis DesRosiers of DesRosiers Automotive Consultants said recently: "As car awards go I personally believe that the Automobile Journalists of (AJAC) serve our industry very well... their choices are almost always right on the mark."

Photos from today's award announcements, the November 21st category winners, and the TestFest evaluation event, are available for print and broadcast media under <Canadian Car of the Year< Photo Gallery< on the AJAC web site: www.ajac.ca.

Still looking to buy a 2006 new car? AJAC archives the comparative test data and vote results from previous years on its web site.




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  • 31 Comments
      • 7 Years Ago

      NoName; Just what point is it that you're trying to make by taking potshots at Canada?
      • 7 Years Ago
      Well, our sub isn't running right now, we had some engine problems. We could still cut off your fresh water supply.
      • 7 Years Ago
      Just trying to give a balanced assessment from inside the factories, to friends and relatives who sell the product, and it is interesting to see, hear, and compare. Good product, and image (face) sells! :-)
      • 7 Years Ago
      Such a boring slushbox. Oh well, it's not even a country anyways.
      • 7 Years Ago
      COTY awards range from blatant merchandising to mutual self-promotion to just plain silly.

      This one is hosted by the grandiosely self-titled Automotive Journalists Association of Canada (AJAC), aka the Fraternal Order of Automotive Junketeers, and paid for by the manufacturers. Several years ago General Motors and others balked at paying thousands of dollars for a week-long party and booze-up and boycotted the proceedings. The journalists' reaction was predictable and continued until the manufacturers capitulated.

      The prime failing is restricting the selection criteria to new or substantially changed cars which, coincidentally, also have the largest marketing budgets. That means many stellar cars including the Honda Accord were not even in the running.
      • 7 Years Ago
      Mike Owens, I hope you know cars better then that, Z28 close to a sunbird???? Um Z24 was the Cavalier sport model and no Sunbird's ever had that package. Check out the Camry’s back seat middle cup holders, I did and it jams up and will not open, JUNK, rest of car is okay, the HVAC contols do not feel all that tight kinda of loose. MOLSEN BEER, Labatt Blue!!! Canadian beer is the best!!
      • 7 Years Ago
      You gotta be kidding me. If you go to Yahoo!Autos consumer rating link http://autos.yahoo.com/toyota_camry-reviews_user/;_ylt=AincsnSH.1masKHHZWSAX5R0fb8F

      It has a rating of 2.5 out of 5.0 stars...the fusion has 4.5 out of 5.0 AND it is STILL the only car in its class (the Fusion that is) that has AWD available for uner $25,000!! What the hell is it with Toyota? Granted they are good, they are very good and I think that the new Tundra will be nothing to sneeze at but COME ON...the Camry sucks right now...just look at all of the transmission problems they are having...
      • 7 Years Ago
      Did it also earn the snout award, the car is SOO UGLY! I'd get the new Altima any day!
      • 7 Years Ago
      #11
      Of course thats how it is. When did you wake up and smell the coffee.

      As long as Toyota wins an award, the award is bought, means nothing, is irrelevant, or short sighted.

      If GM wins an award, we applaud the organization for their honesty, integrity, and vision.

      Therefore if aura won the AJAC = Great car great job on AJAC and great Canadians.

      Since Camry won the AJAC = Losers, AJAC is meaningless, and damn retarded Canadians.
      • 7 Years Ago
      I thought it was just us Americans who had bad taste! See I gave Canadians more credit than that.
      • 7 Years Ago
      A fitting choice given the country. ;)
      • 7 Years Ago
      when I checked it said "Journalists" not all of canada. Be carefull what you say about Canada, we have a submarine!
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