POLL: Should Pontiac change its logo?
Seems like more than a few automakers still believe that little tweaks can have a big impact. Consider all the hoopla over Ford reviving the Taurus and Sable names. Likewise, Pontiac actually unveiled a new concept logo at the Chicago Auto Show last week that could be found between the nostril-like grilles of the new G8 sedan. Unlike the current logo that's been around for as long as we can remember, the new one is monochromatic with a bezel of chrome that surrounds a textured silver inlay. Pontiac says the logo on the G8 is technically a concept, and that reaction to it by the public will be gauged to determine whether or not a change is called for. No doubt some will decry the lack of that passtionate red in the logo's center that has been Pontiac's unofficial-official color. Unfortunately, the red never made Pontiac any more passionate of a brand, so perhaps clinging to it for sentimental reasons is a bit silly. So we want to know (and we're sure Pontiac does, too) whether or not you like the new logo.
Reader Comments (Page 1 of 3)
HotRodzNKustoms 5:55PM (2/13/2007)
Perhaps I am in the minority, but I am getting tired of this monochromatic world we live in.
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Aprime 5:41PM (2/13/2007)
Definitely, because it looks a lot more refined than the current one.
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gary 5:56PM (2/13/2007)
GM should just bite the bullet and dump Pontiac brand name just like they did with the older Oldmobile division..like wise Ford should dump the redundent Mercury divison and beleaguered Chrysler letting go of the old Dodge name...
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Rob 5:48PM (2/13/2007)
I think Pontiac and Chevrolet should change logos...it wouldn't hurt to change names either. The Chevrolet bow tie has to go. It's too big and takes away from the styling that GM is finally adding to their cars,although the interior still need some work...still seem filled with cheap plastics.
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Jay Ray 5:57PM (2/13/2007)
The Ford oval and Chevy bowtie emblems are starting to look like an extra hubcap stuck to the vehicle. The F series tailgate looks like a detacable turkey platter. They should be emblems... not billboards. Bring back the Pontiac Chief emblem.
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Yayaja 5:56PM (2/13/2007)
YES YES YES! change it, the gray one looks alot more modern then the antiquated red one. It's time to stop grasping at the straws of a once great (but now damaged) brand name and look to the future.
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whatever 7:22PM (2/13/2007)
Oh yes indeed removing the little splotch of red will definitely entice people to buy pontiacs. Has it really come to this...
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Scott 6:03PM (2/13/2007)
I think the logo needing to change the most is Chevrolet, the plain bowtie is so very blah. I'd like to see a modern take on their old emblems from the '50s and '60s. It still has the bowtie theme but contains a bit more flash and doesn't look like some cheap decal.
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Aki 6:05PM (2/13/2007)
I like the new one better but that's more because I think the logo itself looks more modern in design. It could stay red, it just needed to look new.
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Bear 6:10PM (2/13/2007)
Seems no one wants to hold on to the past anymore, for better or worse. Should Pontiac change it's logo? Sure why not. Maybe Rolls Royce will see it clear to change it's "Flying Lady" to a big butt rap bitch "in repose" or let's let Mecerdes add that 4th prong to the star and have a real peace symbol at last. After all both have already "updated" the grills to more modern themes. Everyone is, after all, updating image and time tested logos (at&t, Volvo, Cadillac, Mercury, etc.) and it's worked out well for them.
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jc 6:31PM (2/13/2007)
I like the heavier bezel of chrome around the Pontiac emblem.I like the use of two different finishes chrome/textured silver.What I really don't like is the the way it looks like the keystone looks like it's falling into the design.Gives the impression that when it falls the whole thing will fall apart.I know the graphic designer probably told the Pontiac guys it was an echo of the Pontiac logo ,but to me it looks like a defective keystone
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BartMack 6:18PM (2/13/2007)
I agree with comment #2 that the current rendition of Chevy's logo detracts aethetically from their vehicles, but they should not 'change' it to something else, they just need to reduce the size and render a nicer emblem, Pontiac also should not change their logo----- THAT'S NOT THE PROBLEM!!
The REAL problem, >IMO
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bgdc 2:45PM (2/14/2007)
Pontiac has a logo?
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BartMack 6:20PM (2/13/2007)
I agree with comment #2 that the current rendition of Chevy's logo detracts aethetically from their vehicles, but they should not 'change' it to something else, they just need to reduce the size and render a nicer emblem, Pontiac also should not change their logo----- THAT'S NOT THE PROBLEM!!
The REAL problem, >IMO
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NoNameDenton 6:22PM (2/13/2007)
I like the new logo, but at the same time I like the red color of the previous logo, quite a quandry
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BartMack 6:23PM (2/13/2007)
(The editor keeps clipping my comment-!?!.. sorry)I agree with comment #2 that the current rendition of Chevy's logo detracts aethetically from their vehicles, but they should not 'change' it to something else, they just need to reduce the size and render a nicer emblem, Pontiac also should not change their logo----- THAT'S NOT THE PROBLEM!!
The REAL problem, >IMO
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Steve 6:33PM (2/13/2007)
I agree with #9. I think we should also melt down the statue of liberty and make her wear a business suit instead. Time to modernize.
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Montec 6:32PM (2/13/2007)
Color change would not be new with Pontiac emblems. My '78 Gold Edition T/A had a gold emblem. I believe that there may have been a silver one also on the Silver T/A's (not sure on that one though). I don't think they should change the emblem. It is one that still looks fresh after all these years.
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Drew 9:07PM (2/13/2007)
It may seem silly, but if there is any way that Pontiac can further distance itself from the age of the Sunfire, Grand Prix, and Grand am and really symbolize its growth/evolution - it should take it.
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Jay 6:43PM (2/13/2007)
I think Pontiac should change the logo to this one. Not because they're trying to promote a new persona, and not because its time for change or any of that other BS. They should change it just because this one is so damn cool lookin!
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