• Feb 13, 2007
Seems like more than a few automakers still believe that little tweaks can have a big impact. Consider all the hoopla over Ford reviving the Taurus and Sable names. Likewise, Pontiac actually unveiled a new concept logo at the Chicago Auto Show last week that could be found between the nostril-like grilles of the new G8 sedan. Unlike the current logo that's been around for as long as we can remember, the new one is monochromatic with a bezel of chrome that surrounds a textured silver inlay. Pontiac says the logo on the G8 is technically a concept, and that reaction to it by the public will be gauged to determine whether or not a change is called for. No doubt some will decry the lack of that passtionate red in the logo's center that has been Pontiac's unofficial-official color. Unfortunately, the red never made Pontiac any more passionate of a brand, so perhaps clinging to it for sentimental reasons is a bit silly. So we want to know (and we're sure Pontiac does, too) whether or not you like the new logo.

Do you dig Pontiac's concept logo?
Yeah, it's time for a change!
No, where's the red?


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  • 50 Comments
      • 7 Years Ago
      I agree with #19 i think it should be red
      • 7 Years Ago
      Ahh...the red logo reminds me of my parents old Phoenix and some other small station wagon from Pontiac that I can't recall the name of. Those cars weren't exciting at all but does red really mean excitement? Red or Monochromatic, Pontiac has bigger issues.
      • 7 Years Ago
      I like the new one better but that's more because I think the logo itself looks more modern in design. It could stay red, it just needed to look new.
      • 7 Years Ago
      Color change would not be new with Pontiac emblems. My '78 Gold Edition T/A had a gold emblem. I believe that there may have been a silver one also on the Silver T/A's (not sure on that one though). I don't think they should change the emblem. It is one that still looks fresh after all these years.
      • 7 Years Ago
      I agree with the fact that a badge won't "make" the car great, but those of you bashing the cars made by the General please, go test drive some of the new ones, check out how nice they really really are, don't be stuck in the past and simply reiterate the the opinions you had back then, do your homework, do some research, compare, you'll see that the General has some awesome cars out there and even more to be introduced in the very near future... And a new badge would go nice with the new products...
      • 7 Years Ago
      I think the logo needing to change the most is Chevrolet, the plain bowtie is so very blah. I'd like to see a modern take on their old emblems from the '50s and '60s. It still has the bowtie theme but contains a bit more flash and doesn't look like some cheap decal.
      • 7 Years Ago
      Seems no one wants to hold on to the past anymore, for better or worse. Should Pontiac change it's logo? Sure why not. Maybe Rolls Royce will see it clear to change it's "Flying Lady" to a big butt rap bitch "in repose" or let's let Mecerdes add that 4th prong to the star and have a real peace symbol at last. After all both have already "updated" the grills to more modern themes. Everyone is, after all, updating image and time tested logos (at&t, Volvo, Cadillac, Mercury, etc.) and it's worked out well for them.
      • 7 Years Ago
      Definitely, because it looks a lot more refined than the current one.
      • 7 Years Ago
      Here is a replica of the original Pontiac logo.

      http://www.billionsandtrillionsinc.com/pics/taillight/pages/DSC08230.htm

      The Oakland Motor Car Co., predecessor to Pontiac Motor, was founded by Edward M. Murphy in August 1907 in Pontiac, Michigan. General Motors purchased a half interest in January 1909. When Murphy passed away the following summer his company came under the full control of General Motors. In 1932 the Oakland name was dropped from the vehicle line and Pontiac became the name of the division.

      Pontiac, Michigan was named after an Ottawa Indian chief, Pontiac or Obwandiyag.
      • 7 Years Ago
      The innermost light coloured bit could still be red. Doesn't matter too much one way or another. The cars are more important than the badge. The G8 is a huge step in the right direction.
      • 7 Years Ago
      new logo for sure and new designing. I like GM but pontiac styling and its logo just do not work for me. Makes me think of an ugly BMW bastard child. Just copy BMW, their cars are the standard...
      • 7 Years Ago
      I think Pontiac should follow Mercury and do retro emblems or simply change the brand name to something much more interesting. Saturn was able to maintain its image since they are fairly new to the market and with great help
      from the youth oriented-Opels.
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