January was a harsh month for the domestics, mainly because reduced sales to fleet and rental companies dragged down the raw number of units sold. Still, General Motors apparently doesn't like the red on the balance sheet and has introduced a new round of incentives to ensure February's numbers are better. Announced today, buyers in the Midwest and Northeast regions are being offered $500 bonus cash and 0% financing for five years, most likely as a bribe to pry them from their sofas and brave the snowy climes to buy a car. As always, most 2006 and 2007 models are included except for the cool stuff, like the Pontiac Solstics, Saturn Sky, Chevy Corvette Z06, Saturn VUE Hybrid, all medium-duty trucks and the Cadillac, HUMMER and Saab brands. Automotive News reports that GM actually kept to its promise last month of reducing incentive spending, shelling out only $2,365 per vehicle. While still far more than some imports spend, it was much less than the $3,853 spend by Ford and $3,502 spent by the Chrysler Group.
[Source: Automotive News]