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January was a harsh month for the domestics, mainly because reduced sales to fleet and rental companies dragged down the raw number of units sold. Still, General Motors apparently doesn't like the red on the balance sheet and has introduced a new round of incentives to ensure February's numbers are better. Announced today, buyers in the Midwest and Northeast regions are being offered $500 bonus cash and 0% financing for five years, most likely as a bribe to pry them from their sofas and brave the snowy climes to buy a car. As always, most 2006 and 2007 models are included except for the cool stuff, like the Pontiac Solstics, Saturn Sky, Chevy Corvette Z06, Saturn VUE Hybrid, all medium-duty trucks and the Cadillac, HUMMER and Saab brands. Automotive News reports that GM actually kept to its promise last month of reducing incentive spending, shelling out only $2,365 per vehicle. While still far more than some imports spend, it was much less than the $3,853 spend by Ford and $3,502 spent by the Chrysler Group.

[Source: Automotive News]

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    • 1 Second Ago
      • 8 Years Ago
      I'd guess yes on the GTO. But I'd be shocked they hadn't already loaded the thing up to get it off the lot.
      • 8 Years Ago
      Dear GM,

      Thanks once again for being dip$hits and ruining the industry for everyone. I hope you get waht you deserve and go under so the industry can be proud and profitable someday.
      • 8 Years Ago
      "Posted something to my blog about this a couple of weeks ago:"

      Does anyone really care about your blog or even your (pretty much useless) website?

      Most have to pay for advertising so I'd lay off the blatant ads unless you're footing the bill for part of Autoblog.
      • 8 Years Ago
      GM has started changing their incentives every two weeks. I think they're doing this just to make me work harder.

      Posted something to my blog about this a couple of weeks ago:

      • 8 Years Ago
      GM has a lot more recalls than Toyota. That's a fact.
      • 8 Years Ago
      The next Hummer from Russian oil profiteers.
      • 8 Years Ago
      I'm curious if this includes GTO's, because there is one manual trans '06 left at my local dealer...
      • 8 Years Ago
      The Incentive Train Rolls on.

      GM stock is a 28 dollar stock trading at 36 dollars.
      Look at the performance of Delphi and you get a glimpse of GM's Future. Delphi is closing 21 of 28 union plants despite increased orders from no-GM manufactures. The Delphi will fall before GM since All of GM's loses are still sitting on the lots and have not yet been accounted for. When these cars are "sold" the loss will go right to the balance sheet. Low sales are actually helping the books for now.
      • 8 Years Ago
      0% is for the rest of the country. the $500 is for the two regions mentioned according to the Detroit News article.
      • 8 Years Ago
      Well at least hey have tried to lower the incentives. As there product improves the incentives will go down on there own. Now GM just has to get the public to trust there vehicles again. The Warranty adjustments will help a little.

      • 8 Years Ago
      • 8 Years Ago
      "GM has a lot more recalls than Toyota. That's a fact."

      GM makes/sells a lot more vehicles than Toyota in the same land in which those recalls are granted. That's a fact.

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