• Feb 12, 2007
If you drive a Cadillac Escalade, Forbes' Dan Lienert has your number. Lienert says you are an unapologetic risk taker who makes about $175k a year and like to entertain. On the other hand, if you prefer to drive a Lexus LS, you are intelligent, polite, well-traveled and family oriented.

The story covers eight other high-end luxury and sports cars, so all you Yugo drivers (like to hang on to possessions for purely sentimental reasons, might also own a Fuego, prefer champale to champagne and probably make much less than $160,000 a year) can rest easy knowing Forbes doesn't yet know your marketing profile.

All these generalizations are based on brand-sponsored market research and quotes from automaker representatives, so the validity of the broad suppositions they make are less than scientific. And please keep in mind we're just the messenger.

[Source: Forbes.com]


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    • 1 Second Ago
  • 24 Comments
      • 7 Years Ago
      Fun article. I imagine the average earnings are pretty close if these companies are relying on finance numbers where they know the purchasers' income level. I think it's funny they left the Corvette owners' earnings out. I'm guessing $90-100k per year on that one and an average age of 65 :)
      • 7 Years Ago
      lithous (aka domestic apologist for autoblog) and david:

      how much do you want to bet that accord owners make more than, say, a malibu owner? toyota and honda owners can boast about their cars because they have good reason to...better resale, better quality, etc. what can you say about your impala or taurus?
      • 7 Years Ago
      wait a minute - I owned and loved my '82 Renault Fuego - how does that get me stuck with the champale and yugo crowd...
      • 7 Years Ago
      Hmmm in my city the Escalade is being driven by more people that do not even report income.
      • 7 Years Ago
      Wow, I am feeling a lot of anger in the room, and Forbes is a bit negative, but it is good for rich people who can afford the gas for the Escalade, like the rappers, and upper class people who like chrome
      • 7 Years Ago
      Lithous,

      I don't know why you can't keep your responses short and sweet like most people on here. You remind me of an annoying co-worker that rants on and on about his life when nobody really cares to hear about it.

      And for the record, I don't own a Toyota or a Honda. Why assume I do? Just because I get annoyed at idiots like you who can't confront the facts? Ooh, there's that word - FACTS!
      • 7 Years Ago
      thank god we have Forbes to tell us what our cars mean to us. seriously, if you need to read an article in forbes to find a car that fits your image then your trying way to hard to have an image
      • 7 Years Ago
      In a Dodge dealer's cubicle, I saw a poster with similar marketroid bullshit for the entire DCX lineup.
      • 7 Years Ago
      Hmmm
      I see all kinds of "types" on the road.

      The Slade are for the types who truly dont know that they just paid 25g more for a Tahoe!

      Not to mention.. the Vette owners are just like the LS owners. Being they are both with white hair, and both moving very slowly and in the wrong lane

      Accord owners.. well... I admit Im a clean person. Car is immaculate, even tho my last one passed away at 400k. And in the end wasnt as clean as Id like.

      As for as the Ferrari owners.. they got the dough.. they gonna need it for the regular service and oil change at a coupla g's.

      The RR and Bentley Type.. could definately be the same type as in the 'Slade: In ya face and obnixious. And without any sense.. or concept to what they are driving.

      I do wish they would do a better review on car owners besides "Accord drivers vacuum their garages".
      • 7 Years Ago
      3. thank god we have Forbes to tell us what our cars mean to us. seriously, if you need to read an article in forbes to find a car that fits your image then your trying way to hard to have an image

      Posted at 6:32PM on Feb 12th 2007 by naggs

      _____________________________________________________

      By golly I believe you have hit the proverbial nail on the head.........Suppose Forbes had some page space to fill?
      • 7 Years Ago
      #8 you are so pathetic, no one will hear your own oppinion, you can just dream with your own fantasy.
      • 7 Years Ago
      Looking over the slide show, this smacks of advertising-driven "journalism." In other words, an informercial. I know very few Escalade drivers who make $175K. I know many who are actually quite middle-class, but like to show off. This "analysis" is garbage and lessens my opinion of Forbes.
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