Filed under: Motorsports, Etc., Marketing/Advertising
Barbie lets her hair down for NASCAR
Joining the endless ranks of officially-licensed Barbie dolls (tie-ins have ranged from Harley-Davidson to the X-Files and literally everything in-between) are a pair of new plastic fantastic NASCAR fangirls-- Jeff Gordon Barbie and Dale Earnhardt Jr. Barbie.
The Jeff Gordon NASCAR Barbie sports a #24 t-shirt, a DuPont jacket, jeans and cowboy boots, while the Dale Jr. Barbie rocks a #8-logoed minidress, a read headband, red go-go boots and a Dale Jr. flag for her to wave from the imaginary grandstand. You'll be fascinated to learn that both dolls use the Model/Muse body sculpt. Too much information? Clearly, but it's the kind of thing that will likely remain in your "useless information I can't forget" memory banks until the reaper calls your name.
Adding the dolls to your permanent collection will run you a somewhat ridiculous $34.95 a pop. Hey, Mattel's got to recoup that (undoubtedly) sizeable licensing fee they paid NASCAR, right? Call us when a Richard Petty edition comes out, and maybe we'll talk.
[Source: Mattel via The Car Connection]
Reader Comments (Page 1 of 2)
DemaSRV 12:59PM (2/11/2007)
Of all the drivers why oh why did it have to be gordon and earnhardt jr.!?
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jrcastaneda 1:28PM (2/11/2007)
How about a red head Bill Elliot barbie?
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Big jim 1:49PM (2/11/2007)
NASCAR is so far from its roots it's sad.
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far jr 1:54PM (2/11/2007)
Slow news day...ehh?
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Jay Ray 2:00PM (2/11/2007)
Doesn't Dupont make the plastic that IS Barbie? Is a NASCAR car an automobile?
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steve s 6:09PM (2/11/2007)
This ranks up there with collectible elvis plates. Now little southern girls can get in on the action too.
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NoNameDenton 6:22PM (2/11/2007)
Worst news story ever
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Chosen1 10:36AM (2/12/2007)
Yup, that's about what Gordon and Earnhardt Jr. look like. Amazing!
-Chosen1™
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Kendall Tawes 7:09PM (2/12/2007)
This is why NASCAR is awful. It went from a auto race to a banger race. I only like the pit-crew because that's at least interesting.
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M.D. Humphrey 6:47PM (2/14/2007)
OK - there's already a Kyle Petty doll and a Bill Elliot Doll - and I have both of them autographed - what's wrong with the 24 and the 8 having dolls too? I'm sure I'll get those also - my girls love them
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Melissa 2:29PM (2/16/2007)
What is even more sad is the NASCAR romance novels that you can find at the grocery store. However, if they made a Tony Stewart or Denny Hamlin Barbie, I would soooo buy one!
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BJ 2:52PM (2/16/2007)
She is missing a Bud Light in her hand!
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nocurveracing 4:19PM (2/16/2007)
If they made a Tony Stewart doll, would it come with a Ken?
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Stacey 4:23PM (2/16/2007)
Hey melissa - I agree with you 100%!
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Shelley 4:36PM (2/16/2007)
I already have both dolls, and yes, I am a Nascar fan and a Barbie collector. Wow, Chosen1, you obviously resent good-looking men.
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Candice 5:43PM (2/16/2007)
What's wrong with getting little girls in on an interesting hobby? Although, I could think of 41 other drivers I would rather see Barbie represent instead of Jr!!! How 'bout a Jimmie Johnson barbie? Big girls collect Barbies too.
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mike been 6:02PM (2/16/2007)
JEFF GORDON HAS ALWAYS BEEN NASCAR'S VERSION OF BARBIE ANYWAY. NOW THEY NEED A JIMMY JOHNSON DOLL SO THEY CAN CONTINUE TO BE A COUPLE
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TJ 6:10PM (2/16/2007)
Does the Jeff Gordon Barbie, Piss and Moan like he does when he doesn't win a race?
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Vern 6:15PM (2/16/2007)
Why is everyone crying about the dolls? You should be crying for the other so called sports that are drug infested like Football, Basketball, Hockey, Baseball. At least NASCAR is drug free. They don't put up with it at all!So sit back and enjoy the dolls & ETC at least its good clean fun.At least they earn their money!!!!Get a life you whinners!!
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lo lo 6:35PM (2/16/2007)
ASHLEY FORCE HAS THE BEST BARBIE!!!
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