Got 12 bucks? PRIMEDIA puts Motor Trend and more up for sale
In a somewhat odd aside, the news of PRIMEDIA shedding its Enthusiast Media division comes shortly after it was announced the company was aquiring VerticalScope, Inc., publisher of such titles as Modified, Modified Luxury and Exotics and Modified Mustangs. Being purchased by PRIMEDIA is the holy grail for small, independant publishing houses like VerticalScope. I should know, I used to work for one that competed directly with Modified on the newsstands, but was passed over by the benevolent purchasing power of PRIMEDIA. Congrats to my old nemesis and its producers at VerticalScope, who are likely sipping Pina Coladas on a beach somewhere right about now.
[Source: The Auto Channel, Jalopnik]
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