• Feb 9, 2007



The American market is thirsty for diesels and for more fuel-efficient cars altogether. That's why PSA's recently-installed CEO Christian Streiff sees now as the perfect time to bring Peugeot back to the United States. And though he's new on the job, he's planning on pitching just that idea in a three-year plan for the company as early as May.

The last time Peugeot competed in the US market was over fifteen years ago, when the only model it sold was the 405 sedan. Since then, Peugeot's model range has broadened considerably to include even a crossover sport-ute (pictured) through partnership with Mitsubishi. If Peugeot decided to run the 908 LM racing car in the American Le Mans Series (ALMS), it could position itself in the US market as the leader in efficient diesel technology like Audi did with the R10.

Peugeot is also a market leader in hard-top convertibles, a segment which is growing in popularity on American shores. If PSA decides to go ahead with the venture, it could be the best thing France has given America since the Statue of Liberty.

[Source: Motor Authority]



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  • 25 Comments
      • 7 Years Ago
      Pipe down folks. They say this every few years. Some executive tells an overeager journalist that (commence bad French accent a la Monty Python) "We arrrr kunseeedairing comeeng too Amaireegahh" and all of a sudden its, "The French are coming!"

      Nope. I'ts notgonnahappen.com. The dollar is too weak against the euro, their little compact cars would cost $35,000, and the cost to launch a small automotive brand in America is $500 million. No way will those sneaky Frenchmen unscrew their wallets to sell to us peeg-dog Amaireekans.


      • 7 Years Ago
      DO IT and bring ur hatches too
      • 7 Years Ago
      I see strong hope for Peugeot to re-enter the US market
      I own a 505, and am a proud owner of it.
      My car is in really good contition, and I'm doing many performance upgrades on it.

      I can really see Peugeot coming back soon, for two reasons.
      One-The new CEO really is seeing faith in it, and he's the CEO.
      He's the boss.lol.

      Two-With newly elected Bush Loving French President, It even makes the chance larger lol

      Hell, and the usd-euro exchange rate doesnt matter that much-as they are planning on making the first model to be sold here in America.
      But if it all happens, they will most likely start importing french made lions (the really awesome ones)
      • 7 Years Ago
      They have my permission to come so long as they send us some cool hatches.
      • 7 Years Ago
      David, you are very silly. They don´t surrender but they DO support America, with every revolution, when they need support against the British. An added benefit is that they do not attack innocent drivers unless they ACTUALLY have WMD hidden in their cars.
      • 7 Years Ago
      i hope that Peugeot does come back soon, most likely they will since Renault owns part of Nissan and they made the decision to come back around 2010 and be sold on Nissan dealerships.
      for those of u that like to see the 206, 307, 407, and 607, i have seen the vehicles in person, not in Europe, but on our US interstates!!! how u wonder? since i live in San Antonio, Peugeot along with Renaults, Fiats, Alfas, and Seats are sold in Mexico. Monterrey to be exact has the closest dealerships to the TX border. but the vehicles do come across the border and be on the roads in TX as well as all over the US, u just have to look out for the odd shape and the famous lion symbol.
      • 7 Years Ago
      In response to #10's comment (below):
      "Nope. I'ts notgonnahappen.com. The dollar is too weak against the euro, their little compact cars would cost $35,000, and the cost to launch a small automotive brand in America is $500 million. No way will those sneaky Frenchmen unscrew their wallets to sell to us peeg-dog Amaireekans."

      The exchange rate matters little. Renault reentered the Australian market quite recently when its currency was in the gutter, and are now enjoying substantial success. Peugeot may profit less from selling cars here with the current rates, but its better than not profiting at all.

      Also, Peugeot sells cars in Latin American countries that use the US dollar as their official currency (Ecuador, El Salvador and Panama), and you don't see them wanting to pull out of those markets due to the rates.

      I can see Peugeot come to the States as a serious VW competitor. I'd buy one in a heartbeat (407 Coupe V6, please).

      However, what Peugeot really needs to reenter the US market is a partner. MINI had BMW, Maserati had Ferrari, and Peugeot is going to need someone to give them a kick start in our market. Peugeot could develop their relationship with Mitsubishi, as Mitsu has a plant in Illinois that Peugeot could use to build cars for the US market if need be. Also, there are quite a few Mitsu dealers who are disappointed with Mitsubishi and the low sales their cars have garnished them, so bringing in the option of selling attractive Peugeots will turn more than a few dealer's heads.

      In the end, however, it will come to whether or not Peugeot's new CEO is willing to put up some big money to bring in the company he is now head of to a quintessential market it left over 16 years ago.
      • 7 Years Ago
      I'd love to see Peugeot come here, but I'd really like to see them bring the Citroën C4 Picasso with them.
      • 7 Years Ago
      Dear david if you are not into books, go see Mel Gibson's "Patriot".
      • 6 Years Ago
      they sell this in mexico so no problem at all with prices!!
      • 7 Years Ago
      I think a better title for this would have been "Franco-Unamerican." We need to see a NOFX reference now and then.
      • 7 Years Ago
      I love French cars- and yes, I have papers to prove that I'm insane. I had an '89 Peugeot 405 sedan- 5 speed, DL model- that I loved. True, the fit and finish was terrible- not even up to 1970's Mopar standads- but the car rode and drove SO well I was willing to overlook that. Plus, when there were issues with the car- it WAS French, after all- the Jacksonville dealer bent over backwards to make sure I was happy- and kept happy. Always had a loaner car.

      The last Peugeots sold in the USA were about 200 405's that were imported in August of 1991; the 505 had ceased importation a bit earlier in the year- there were no '92 505's; only the 200 or so '92 model year 405's were sold.

      I'd be first in line if they EVER bring over a small, affordable, diesel hatchback.

      I DO hope they have their parts distribution issues solved, though- THAT, IMO, was the biggest failure of Peugeot in the USA- you simply couldn't get parts on a timely basis.
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