- Feb 9, 2007
Franco-American: Peugeot considers re-entering US market
The American market is thirsty for diesels and for more fuel-efficient cars altogether. That's why PSA's recently-installed CEO Christian Streiff sees now as the perfect time to bring Peugeot back to the United States. And though he's new on the job, he's planning on pitching just that idea in a three-year plan for the company as early as May.
The last time Peugeot competed in the US market was over fifteen years ago, when the only model it sold was the 405 sedan. Since then, Peugeot's model range has broadened considerably to include even a crossover sport-ute (pictured) through partnership with Mitsubishi. If Peugeot decided to run the 908 LM racing car in the American Le Mans Series (ALMS), it could position itself in the US market as the leader in efficient diesel technology like Audi did with the R10.
Peugeot is also a market leader in hard-top convertibles, a segment which is growing in popularity on American shores. If PSA decides to go ahead with the venture, it could be the best thing France has given America since the Statue of Liberty.
[Source: Motor Authority]