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High-res gallery of live and press pics available by clicking above image
Today in Chicago, Ford Motor Company's Cisco Codina unveiled the new Freestyle Taurus X. As we told you in our preview post, the Taurus X loses the Freestyle name but gains the Edge's face. It's a simple act that helps build a familial look for Ford's crossovers. And just like the new Sable and Taurus, it will get the 260-horsepower V6 and additional content like the Microsoft co-developed Ford Sync. Unlike the Sable and Taurus, the X gets three row of seats, one-touch flip-and-fold second-row seating and an available power rear liftgate. All three vehicles will be in dealers by this summer.

At breakfast this morning, Mark Fields helped explain the switch back to the Taurus (and Sable) monikers. "Taurus has been an icon for Ford's family sedan for more than two decades, and it's time to return this powerful name to where it belongs. Consumer awareness of the Taurus name is double the Five Hundred that it's replacing, and awareness of Sable is triple that of Montego." Makes sense to us. The details may have changed, but this remains one handsome wagon/crossover. Sort of an SRX with a Blue Oval. Pretty sexy for this segment, and a good sharp alternative to the Edge's softer silhouette. Read more details about the "new" Taurus X in the full press release after the jump, and check out the gallery here, where you'll see a Taurus X that looks particularly good in all black.

[Source: Ford]


Press Release:

FORD STRENGTHENS CROSSOVER LEADERSHIP WITH INTRODUCTION OF NEW 2008 TAURUS X

  • 2008 Ford Taurus X is a full-size crossover with three rows of seating and Ford Edge-inspired exterior styling.
  • Must-have features include one-touch, flip-and-fold second-row seating and an available power rear liftgate.
  • 44 percent better acceleration than the outgoing Freestyle, thanks to new 3.5-liter V-6 and six-speed-automatic transmission.
  • Standard electronic stability control and available all-wheel drive provide confident ride and handling in all weather conditions.
  • Ford Sync™ offers new levels of connection, control, simplicity and personalization for electronic devices such as cell phones and MP3 players.
  • New Taurus X will reach showrooms late this summer.

CHICAGO, Feb. 7, 2007 - Unveiled today at the 2007 Chicago Auto Show, the 2008 Ford Taurus X is a full-size crossover that offers three rows of seating, a powerful 3.5-liter V-6 engine with six-speed automatic transmission and a long list of standard safety equipment – including side curtain air bags and AdvanceTrac® electronic stability control.

Innovative convenience features on the Taurus X include one-touch, flip-and-fold second-row seating and an available power rear liftgate.

The 2008 Taurus X will reach dealer showrooms in late summer 2007.

"The three-row Taurus X is a key element in o ur broad crossover lineup and is a great complement to the popular, two-row Ford Edge," says Cisco Codina, Ford's group vice president of North America Marketing, Sales and Service. "Like Edge, the new Taurus X delivers confident design, good power and handling, and plenty of standard safety equipment. With Taurus X, customers get a roomy, interior that is flexible, functional and comfortable – in all three rows."


Bold, new look inspired by the Ford Edge

The exterior design of the Taurus X picks up design cues from the Ford Edge, including the

step-up headlamps and distinctive Ford three-bar chrome grille. The Taurus X also features a restyled hood, newly shaped front fenders and fascia along with headlamps and fog lamps mounted in new chrome surrounds.

Taurus X sports a new rear fascia, Fusion-inspired taillamps, chrome dual exhaust tips and an available reverse sensing system. A new roof rack up top features a tougher, more rugged design.

Also available for the first time on Taurus X is an Eddie Bauer branded series. Ford's relationship with Eddie Bauer over the last two decades has proven to be very popular with customers with a nearly 40 percent take rate of the series on both the Ford Explorer and Expedition. The Eddie Bauer series includes a unique two-tone paint scheme, standard 18-inch, five-spoke aluminum wheels, wiper activated headlamps and an Eddie Bauer badge.


Innovations improve an already versatile interior

The 2008 Taurus X delivers the interior space and convenience features that customers shopping for a three-row crossovers are known to prioritize. Two new features set Taurus X apart: one-touch, flip-and-fold second row seats that provide easy access to the third row and an available power rear liftgate. Controls for the power liftgate are located on the center console, rear cargo area and on the key fob.

With the Taurus X, the interior is as large and comfortable as it is flexible. It is available in 5- and 7-passenger configurations and offers exceptional visibility and space for all passengers because of the stadium style seating that places the third row higher than the second row.

It can haul cargo as well. With the second and third row folded flat, Taurus X offers 85.2 cu. ft. of cargo space behind the first row. Fold the front passenger seat flat and Taurus X can accommodate items up to nine feet long.

Must-have features include an available voice activated DVD-based navigation system and SIRIUS satellite radio. For entertainment, rear seat passengers can enjoy an available DVD player with a large, eight-inch screen and a clearer, brighter picture.

Taurus X is also one of 12 new Ford, Lincoln and Mercury products to offer Ford Sync™ – a voice-activated, hands-free, in-car communications and entertainment system. Developed in collaboration with Microsoft, this Ford-exclusive system fully integrates mobile phones and digital media players into the vehicle.


New powertrain transforms Taurus X

At the heart of the 2008 Taurus X is Ford's 3.5-liter Duratec 35 V-6 engine. It delivers an estimated 260 horsepower – an increase of nearly 30 percent over the previous engine. To manage the additional power and deliver sharper performance, the continuously variable transmission has been replaced with a six-speed-automatic gearbox that was developed in tandem with the Duratec 35.

Even with the increase in power and torque, the 2008 Taurus X is expected to post real-world fuel economy numbers similar to the 2007 Freestyle, thanks to a more efficient powertrain and technologies like a fuel-saving electric power steering system. Final numbers, measured under the new-for-2008 EPA standards, will be released closer the vehicle's on-sale date.

Taurus X's available intelligent all-wheel-drive system, new for 2008, is less complex than the system it replaces and similar to the Ford Edge AWD system. It incorporates an active, on-demand electro-mechanical center coupler to allocate a precise amount of torque from front to rear, up to 100 percent to either axle. This system can also anticipate wheel slip before it happens. Under heavy acceleration, for example, the system will proactively allocate torque to the rear wheels before the front wheels begin to slip.

Taurus X features a long list of standard safety features

Taurus X is expected to earn five star ratings in all four categories of government crash tests, giving it leadership in passive safety. In terms of active safety, every 2008 Taurus X has standard anti-lock brakes and AdvanceTrac® electronic stability control, a feature nearly 70 percent of car shoppers are interested in according to Ford customer research.

The AdvanceTrac system can predict the vehicle's path using a sensor to detect and measure oversteer and yaw by monitoring the vehicle's speed, throttle position and steering wheel angle. When the system senses wheel slip or the loss of traction, the system reduces engine torque and applies braking where needed to keep the car tracking safely on its intended path.

The 2008 Taurus X features standard dual-stage driver and passenger front air bags, seat-deployed side air bags for driver and front passenger and Ford's Safety Canopy™ side curtain air bags for all three rows. The advance side air curtains feature "roll-fold" technology to enhance protection during an extended crash event. New reinforcements in the foot well area provide for better crash protection, while side impact protection is improved with pressurized crash sensors in the doors and redesigned interior door panels.


The rise of the crossover segment

Crossovers are part of the fastest-growing vehicle segment in the United States, outpacing even the remarkable growth SUVs achieved in the 1990s. CUVs surpassed traditional SUV sales for the first time last year, and they are on the way to 3 million sales annually by the decade's end.

Two distinct consumer trends have helped fuel the explosive growth of the CUV segment: car buyers seeking more spacious and flexible interiors along with the security of all-wheel drive, and traditional SUV buyers seeking more maneuverable and fuel-efficient vehicles that still make an active lifestyle possible.

The three-row Taurus X will complement the sporty and popular two-row, five-passenger Ford Edge in the lineup. To further underscore Ford's commitment to leadership, the two crossovers will be joined by yet another large Ford crossover – based on the Ford Fairlane concept vehicle – which will debut later this year and go on sale in 2008.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and more than 100 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordvehicles.com.


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  • 40 Comments
      • 8 Years Ago
      i think that people need to shut their mouth about the name coming back it is a good name
      • 8 Years Ago
      Re arranging the deck chairs? Maybe. But these moves, while not exactly "bold" are practically costless. If a few more vehicles are sold by calling something "Taurus" rather than some unknown name, than why not? The Five Hundred should have always been a Taurus anyway, but was diffrently named seemingly just so Ford could dump another load of the old product into the rental fleets for a year. Better that they admit that short-sighted mistake and correct it than just live with it out of pride and arrogance. There is too much of that in Detroit as it is.

      Besides, I kind of appreciate the honesty of the name change. It looks like a tacit admission that these vehicles are just station wagons. In fact, I've come to the conclusion that the automotive definition of "X" means "Wagon available with AWD", as witnessed by the CX-7, CX-9, RDX, MDX, SRX, X-3, X-5, Lexus RX, Infiniti FX, SX4. It's even coded ito non-alphanumerics such as EquinoX, and Traverse, which of course means to "cross".

      I'm sure there are more, but I'm done amusing myself now.
      • 8 Years Ago
      Just a few months ago Ford was talking about discontinuing the Freestyle, now it's the Taurus X.

      They're rearranging the deck chairs on the Titanic.
      • 8 Years Ago
      As nice as the Freestyle was, it really needed more power and better transmission, the styling was too horrendous, just slightly forgetable, but this newer one (even with the lame name change) should do even better with more power on tap and no lame CVT (I am waiting for the F-150 to get the 6 speed, so jealosu right now).
      • 8 Years Ago
      The Freestyle is/was a decent vehicle, and actually leads the crossover segment in room, crash test safety, and fuel economy. The major issue was the lack of power, which was addressed. If Ford feels the need to revert to a familiar name to grab market share, then so be it. I'm definitely gonna check it out.
      • 8 Years Ago
      I like it, it looks alright. The worst problem with the Freestyle was the lack of power and style. It was extremely useful and spacious, and it looks like the Taurus X will continue with the usefull-ness and add what the Freesyle lacked.
      • 8 Years Ago
      I don't think this type of vehicle is really meant to be beautiful, it's meant to be useful. It's an alternative to a minivan, and in that context it looks pretty good.
      • 8 Years Ago
      This makes no sense. People know the Taurus name sure. But what is the point of putting it on a totally different kinda of vehicle. Not only that but one that has been around for quite some time and is ready to be booted. I just don't get it.
      • 8 Years Ago
      Oops "Moving Forward".
      • 8 Years Ago
      What makes the Taurus X "CUV" station wagon much different than the Taurus? Haven't they almost always had a station wagon version of the Taurus, Focus/Escort, etc.? Its the same car with an extra row of seats facing forwards in the wagon.
      • 8 Years Ago
      Not bad, although too much chrome for me. Who would buy this with the Edge in the showroom?
      • 8 Years Ago
      umm.. i think that this is the fucking uguliest thing i have ever seen. station wagons suck. the chevy HHR looks better. this is uguly. yea it has some luxury features but it is uguly.
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