• Feb 6, 2007

Toyota has been eying a takeover of Fuji Heavy Industries – Subaru's parent company – for some time now. When General Motors ditched its 20 percent stake in Fuji back in October 2005, Toyota snapped up 8.7 percent and the two have been undertaking a series of joint ventures since.

But that wasn't nearly enough for the Toyota Motor giant that's getting closer and closer to the #1 global automaker spot with each passing day. An acquisition of Subaru would bring them even closer, if only they could.

Continues after the jump.

[Source: Automotive News - sub. req.]


The one obstacle standing in Toyota's way until now has been a Japanese law that prohibits any single company from controlling more than half of the domestic market for any particular product – automobiles, in this case. Between the two of them, Toyota and Subaru commanded a hefty 45.6 percent of the Japanese car market in 2006, and that's mighty close to the limit. However, new Japanese anti-trust laws taking effect in April will refocus the criteria on the company's global market share instead of domestic, in a bid to help Japanese companies compete in export markets.

We'd expect Toyota and Fuji to take advantage of this move by the Japanese government. Corporate maneuvering aside, the potential for Subaru's influence on Toyota products has us daydreaming of serious STi-ness trickling down through the entire Toyota line-up.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 39 Comments
      Jeff
      • 7 Years Ago
      Just GREAT!!!!!!!!!!

      Why doesn't Toyota just takeover...
      Ford
      Mercury
      Lincoln
      Chevrolet
      GMC
      Buick
      Kia
      Honda
      Hyundai
      Saturn
      BMW
      Volvo

      And All The Rest As Well Lets just have Toyota.

      Lets just let the Foreigners have it all!!!!!!!
      • 7 Years Ago

      For toyota to take over subaru and make it a boring company would be both redundant and inane. And lets face it, say what you want about Toyota but those people are not stupid.

      The main complaint people have with toyota is that the company is too boring and mainstream. While this makes them a ton of money they loose out on all the niche vehicles, e.g. 4wd turbo'd stationwagons.

      Adding these vehicles to the lineup would be expensive. It would also mess with toyota's image as a sensible carmaker. Buying subaru makes perfect sense. Subaru is a great company that could benefit from a little bit of financial security and just a bit of quality control.
      The technology exchange would just be an added bonus.

      Subaru can go on doing what its doing and become the "excitement" devision. only unlike pontiac it'll be successful.
      • 7 Years Ago
      I have sold Nissan, Toyota and currently sell Mazda and Subaru. The quality and fit and finish on a Subaru is far superior to all. Toyota would cut down on the little extra punch that makes a Subaru a Subaru, like extra cut pile in the carpet, added insulaion, firmer seats, 8 bearings in an axle instead of six. Subaru is the last of the mohicans when it comes to quality merchandise. Toyota would cut out all the little extras in the name of cost efficenciy. Such a shame.
      • 7 Years Ago
      Perfect match. Hopefully it happens.
      • 7 Years Ago
      Please god no...

      I like Subaru and the way they've played a scrappy game in the car market. They've always been fighting with the bigger makers by making a quality product that people return to. Recently they've gotten around to much better styling. I could see Subaru really taking off over the next 20 years.

      Being taken over by Toyota could only hinder the spirit they've got going.
      • 7 Years Ago
      Toyota had a formidable rally cars in the early nineties, and their AWD Celicas were great cars while they lasted. I'd love to see Subaru have Toyota incorporate more AWD into their line up, or maybe Toyota incorporate more beauty into Subaru's.
      • 7 Years Ago
      They are both doing well. Toyota has been quite eager of working to get even better. I found EBC brake rotors and got satisfied with Toyota brake parts.
      • 7 Years Ago
      An STI Corolla? No thanks!
      • 7 Years Ago
      As long as Toyota treats Subbie like Ford treats Volvo it will be ok.

      If toyota pulls a SAAB on US though then it will be bad.
      The Genius
      • 3 Years Ago
      I think this would be the end of what Subaru's tradition is all about. Dependable quality. Focus is on just a few models. Not trying to be everything to everyone. It's a niche car company. Toyota would try to stretch the line to create cars for slots where Toyota is a laggard.
      • 7 Years Ago
      I have noticed the term foreigner used in reference to Toyota. They may have started in a foreign country, but they , as Ford and all other companies, are multinational. It's like calling the Ford Crown Victoria an American car when in reality its made in Canada, which last I checked, isn't the USA.
      The Honda Accord has more American made parts than the Crown Vic which blurs the definition of American made. Look at the mighty Mustang, the V6 version has an engine made in Germany, transmission in France, other parts in America so the us and them mentality isn't that clear anymore nor has it been for a while. Its called the market and people want a decent car and are buying Toyota because of it, certainly not because a Toyota is that inexpensive.
      I have owned various brands of cars and don't have a particular brand loyalty, I want a decent car no matter who makes it. What do I drive? a plain ole Ford Focus.
      • 7 Years Ago
      All the excitement of a Camry combined with the great color scheme of a WRX Sti.
    • Load More Comments