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Subscribe to this threadMazda dealers: CX-9 sales don't need Zoom-Zoom push
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PJ @ Feb 6th 2007 5:26PM
Tough spot for Mazda. On one hand, they're introducing an softly-styled vehicle with few outstanding qualities and no name recognition (CX-9 sounds like an antiseptic) in a crowded segment that's already full of excellent, well-known choices.
On the other hand, announcing incentives right off the bat doesn't help Mazda's resale value, which already trails Honda's and Toyota's badly.
Of course, we are talking about a *very* mild incentive. Nothing like a new-model rebate.