• Feb 6, 2007

Cadillac bested Lexus and Acura for first place in customer experience by the New York-based Luxury Institute. Only those earning more than $150,000 per year can take the Luxury Institutes survey, which gages brand tastes of the wealthiest Americans. Among the reasons Cadillac came out on top was the overall dealership experience, looks, and performance. Audi, BMW, Infiniti, Jaguar, Lincoln, Mercedes, and Volvo were also eligible for the award. If you've never heard of the Luxury Institute, you're not alone. We didn't want to take their survey anyway.

Thanks for the tip, CTGentleman!

View the press release after the jump

[Source: Luxury Institute]

Luxury Institute Survey: Wealthy Consumers Rate Cadillac, Lexus and Acura the Luxury Auto Brands That Deliver the Best Customer Experience in 2007

NEW YORK, NY -- (MARKET WIRE) -- February 05, 2007 -- Luxury automobile owners rated Cadillac a solid first place as the brand that delivers the best customer experience in the 2007 Luxury Customer Experience Index (LCEI) survey of Automobiles from the independent New York-based Luxury Institute (www.LuxuryInstitute.com). Lexus and Acura placed second and third, respectively.

Here is what wealthy owners had to say about why they recommend Cadillac:

-- "Vehicle's looks, comfort, service, performance, and reliability, as well as great 
people at the dealers." 
-- "Beautiful car, excellent value and friendly service." 
-- "My dealer experience was excellent. Cadillac is the best of everything." 

"It is significant to see American icon Cadillac rise solidly to achieve the number one rating with highly discerning wealthy owners in our impartial surveys," said Milton Pedraza, CEO of the Luxury Institute. Brands rated, in alphabetical order, included: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Lexus, Lincoln, Mercedes, and Volvo.

The proprietary Luxury Customer Experience Index (LCEI) survey is the only measure of the customer experience of leading brands to wealthy Americans. A national sample of wealthy American consumers, with a minimum household income of $150,000, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. Publications include the monthly Wealth Report, the Luxury Brand Status Index surveys, the Luxury Best Practices surveys, the Luxury Consumer Experience Index surveys and the Luxury Website Effectiveness Index surveys.



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    • 1 Second Ago
  • 13 Comments
      • 8 Years Ago
      ". Cadillac has the 4th highest rated long term dependability (only one import brand, Lexus, bests it) "

      Who are #'s 1-3. IIRC Infiniti was #2 or 3, which is a division of Nissan.
      • 8 Years Ago
      OF COURSE CADILLAC BUYERS LIKE THE EXPERIENCE!!
      _________________________________________________

      THE DEALERS KEEP A SUPPLY OF "DEPENDS" ON HAND FOR THE BUYERS, WHILE THEY WAIT FOR THE VINYL ROOF AND GOLD BADGES TO BE INSTALLED!

      (ok, sorry, cheap shot, but earned)
      • 8 Years Ago
      I agree with poster #4. If it said the Luxury Inst. vote Lexus best, everyone would be singing praises, saying what a great Institute this is....BUT since Cadillac won it, it's regarded as bogus, GM financed, etc. Come on folks, Cadillac has been doing well over the past years, gaining ground on the imports in terms of quality and style. I normally do not like American cars, usually too boring for me, however for the first time the other day I sat in a Cadillac SRX and a STS...and I was quite suprised. Felt solid, looked nice, and was luxurious. If the dealerships are good with their customers, and what I was able to sample, I have no doubt Cadillac is just as good as Lexus.
      • 8 Years Ago

      Do automotive awards have any credibility nowadays?
      • 7 Years Ago
      Cadillac's improved status is a direct function of the $5 billion it spent on product development and proves American manufacturers can compete if they have the right leadership. When my buddy Jac Nassar hired Wolfgang Retizle to run the Ford PAG, he proposed similar levels of investment would be required for Lincoln. Since "investment in product development" was not part of Jac's "brand management" lexicon, Retizle was subsequently canned. Where would Lincoln be today if Ford management would have taken his advise?
      • 8 Years Ago
      #5, Please learn to read. "Only those earning more than $150,000 per year can take the Luxury Institutes [sic] survey." That means that the Luxury Institute only surveyed those people. The article (or the press release if you follow the link) doesn't imply GM had anything to do with it. So why would you infer that because Cadillac was ranked highest in the survey that "GM ... are only interested in the opinions of buyers, who earn more than $150K?" I've never heard of the "Luxury Institute," and don't care much about what they have to say, but *come on*.
      • 8 Years Ago
      Cadillac is on top of customer satisfaction. And as for Lexus....they make there customer's fill out the survey at the dealership at delivery! Who isn't on a high at the moment you get your new car! GM contacts people 4-6 weeks later. The excitment has come down and there could be a hole diferent feeling than at the moment you get those shiny keys! Is anyo0ne aware that Toyota has recalled over 1 MILLION cars last year? Nice media...but we all hear about Ford's trouble's or GM has to many SUV's this week.
      • 8 Years Ago
      PJ -

      Yes. people worth $3.1 million and above are buying $30-50k products.

      Case in point. A relative of mine is worth over $10 million and drives 3 cars. A 2006 PT Cruiser, a 2006 GMC Sierra, and a 2004 Lexus ES330.

      The Lexus is only mildly optioned, and came out to be less than $37K.

      Howie and P to the C. Thank you for your comments, and for posting information that is not widely known. :)
      • 8 Years Ago
      Interesting. Guess I shouldn't be too surprised, as I understand Bill Gates drives (rarely) a late '90s Lincoln Continental, and the CEO of IKEA tootles around in a Volvo 240.
      • 8 Years Ago
      Is GM saying they are only interested in the opinions of buyers, who earn more than $150K? If that gets out ALL the other buyers of Cadillacs may feel snubbed and vote with their check books on another brand next time.
      • 8 Years Ago
      Bob you are an afterbirth stain on a rug....Idiot
      • 8 Years Ago
      Just for the record, and since somebody asked, Infinity is 10 and Nissan is way below industry average, below Chevy, Pontiac, Ford, Buick, Oldsmobile, Lincoln, Chrysler, etc. etc. Nissan has never really been known for making dependable automobiles.
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