• Feb 5, 2007


Despite the protestation of General Motors and Ford, we believed the Chrysler Group's take on the minivan market's current state given at the Detroit Auto Show. According to the boys and girls from Auburn Hills, the market for Soccer Mom-mobiles will likely hold steady, and they hope to enjoy an even larger piece of the pie with their new Dodge Grand Caravan and Chrysler Town and Country. But many automakers are picking up their ball and leaving the minivan market, and this interview with Robert Davis, Mazda North America's senior VP lays out the reasons why most automakers aren't willing to fight Chrysler in the segment.

Davis cites the fact that domestic automakers market minivans in such a way that it puts downward pressure on prices, which in turn hurts resale value and decreases the amount of money they can make for a company. CUVs like the CX-9, however, can command premium prices, retain their resale value better and are able to be sold with fewer incentives. Despite the fact that a new Mazda MPV was being developed for the Japanese domestic market (see the new model above, which happens to look great), Mazda officials decided against engineering a version for the U.S. market in favor of the CX-9, which is largely built using components shared with the Ford Edge CUV. The fact that Davis reveals the Edge and CX-9 have so much in common yet look nothing alike gives us hope that Ford can indeed produce two cars using the same mechanicals that aren't badge-engineered versions of each other.

[Source: AutoWeek]


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  • 22 Comments
      • 8 Years Ago
      Bottom line is if you need a minivan, SUVs don't work.

      Minivans have sliding doors, perfect if you have kids.

      Minivans have lower floor, easier ingress/egress, perfect of you have kids.

      Some minivans like Sienna and Odyssey have 40 cubic feet of cargo space behind 3rd row (that's more than most SUVs have behind their second row) perfect if you have kids

      Minivans are loaded with safety equipment including headrests for all seating positions (most SUVs don't) perfect if yyou have kids

      Minivans get better fuel economy -- perfect of you have kids

      Enough said...
      • 8 Years Ago
      Mazda marketing used to say that the MPV had the "soul of a sports car." That poor sports car was saying "kill me". I don't know what kind of sports car you drive, but mine doesn't share any components with a minivan for sure especially its soul.

      Minivan market is still somewhat alive and well. Honda Odyssey seems to be doing quite well. I think the previous MPV was just too small for alot of minivan buyers and was a nice but outdated design. I laughed at the Dallas Auto Show when they had the poor MPV pushed off to one side like an orphan.
      • 8 Years Ago
      I think its good that Mazda axed their mini-van. Their cars are more performanced oriented and although it wouldn't hurt their image any, it just seems better. I really dig the mazda 6, 3, Miata, RX-8 car linup. "Crossovers" are basically edgy looking minivans anyway.
      • 8 Years Ago
      "CUVs like the CX-9, however, can command premium prices..." The keywords is "premium prices," that is the problem with selling any car now days...sell for less more will buy...depending on what they are in the market for of course!
      • 8 Years Ago
      What hope that Ford can do more than rebadge cars does this give? For how many years now has Ford said "we are going to stop rebadging". And they don't! It has been at least a decade..."next time we will diferentiate them more..." blah blah. Now look at Ford. Five years ago, would anyone have ever though that Chrysler would be outselling Ford in the US? Toyota, maybe, but Chrysler?
      • 8 Years Ago
      #7, "Accordsforall" or "RETARD", I thought we told you to go away? Your posts are brainless garbage.

      For starters, "CX-7" and "CX-9" do not mean 7 and 9 passanger seating, the CX-7 seats 5 and the CX-9 seats 7, dummy. Nine passangers, think about it, does that make sense? Oh, I forgot, you don't think. You must be confusing it with the Yellow "CX-10" Ten passenger short bus that picks you up for "special school" every morning.

      "Cheap to build, cheap to make, and cheap to sell" - What? American cars cost just as much or more to make due to the high costs of labor - hiring dumb asses like yourself and protecting you with unions -

      "DONT NEED A ALHPABET SAFETY system in my car to help me drive!" - thank God for that -it's called the survival of the fittest - Please keep driving without your seat belt, we need to keep the forward progression of man fully intact - Thanks. . .






      • 8 Years Ago
      The CX-7 and CX-9 are not the same, for anyone who thinks so, the CX-9 seats more the the 7, and it is good Ford and GM ditched mini-vans, they lost way too much money on them, CUVs are better and Ford will have that Fairlane concept vehicle out soon, and Lincoln will get one with different sheetmetal to compete with the Enclave
      Shawn704
      • 8 Years Ago
      #7 In reality, the CX-7 and CX-9 is basically Mazda developed or co-developed. CX-9 and the Edge is based off the CD3 platform which Mazda developed for the Mazda 6 back in 2003. CX-7 is a modified C1 based platform. The JDM MPV is a CD3 based platform and it is still smaller than any minivans in the US market.
      • 8 Years Ago
      So... the Mazda5, the CX7, and the CX9 put together don't adequately replace a small van for a smaller car company? I guess they've decided that cannibalization is a bad idea (unlike Ford with its dozen SUVs, CUVs, Vans, etc).
      • 8 Years Ago
      Well they have the Mazda5 to fill in the sporty minivan (sorta) and the SUV's pull in more money. I never really considered Mazda to be the cars I would buy if I had a big family.

      Rob
      http://www.autoshortlist.com
      • 8 Years Ago
      This Japanese MPV is a GREAT car (family) and I was very surprised when testing it, this is a good news for you in the US (IMHO) to get this new MPV...

      Here you can check out what we think about it during our test drive

      http://www.nihoncarandbike.com/news-326-X.html
      • 8 Years Ago
      I wonder what Chrysler did to accordsareboring to make him hate them soooooo much. I'm not a big hondota fan, but I don't HATE them. This guy must be like 10 years old and think he's all growed up now
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