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Betting on the success of the new Tundra in the insanely competitive full-size truck market, Toyota has loosely announced that they will not limit themselves to having only a half-ton pickup. A company spokesman says, "It would be safe to say" that a three-quarter ton truck is under strong consideration and would be in the market in 3-4 years.
Toyota won't confirm the rumors officially, but as the current marketing campaign is being unleashed to assault our senses and sensibilities about how the new Tundra proves that bigger is better, it seems like a natural progression of the program into bigger and even more capable trucks. Can a diesel be far behind?
[Source: Automotive News (sub req'd)]
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Reader Comments (Page 1 of 1)
bill @ Feb 6th 2007 10:41AM
ohhhhhh, maybe i should wait on the '07 Tundra CrewMax!
Dub @ Feb 6th 2007 12:20PM
Hmmmm... I thought a 3/4-ton Tundra was already a sure thing for around MY2009. The diesel truck rags have already been speculating who Toy will source their diesel from -- internally, or from someone like Cat. Brand loyalty amongst diesel truck buyers (like myself) is just as much about what badge is under the hood as the one on the hood, so Toy will need to choose very carefully who they get to power their HD trucks.
Barney @ Feb 6th 2007 11:33PM
I think Toyota should get on it sooner. Once the half-ton starts selling, they'll need the 3/4 for those who need it. It may be the only reason "those" buyers won't by the Tundra.
porker @ Feb 7th 2007 4:16PM
Yeah, let 'em build more junk. The more they have invested in this sorry excuse for a pickup truck, the harder it'll be on them as it fails.
Barney @ Feb 7th 2007 11:13PM
I see the porker going wee, wee all the way home. If Toyota makes junk, then the other pickups manufactures might as well close their doors. They are so much worse then junk.
Hopefully the diesel will be a Hino inline six but it won't fit in the horsepower wars. Perhaps Toyota will realize there is a good market for strong reliable engines that get good milage. Even in a pickup truck.
porker @ Feb 8th 2007 3:39PM
I owned one of their pieces of garbage once, and I'll never, ever have another. Lost $4000.00 when the engine sludged up and blew.
Modeltman @ Feb 11th 2007 2:32AM
If you think a toyota pickup is junk, then YOU must be a redneck without a clue!
Tundratalk @ Feb 14th 2007 2:15AM
I just drove a 07 tundra, and that thing was just amazing.
http://www.tundratalk.net/
I_guess_Im_a_redneck_for_supporting_america @ Feb 18th 2007 8:38AM
Toyota has not done well in the pick up market. Yes their quality issues and recalls have exceeded the domestics. If you won't accept that you are a blind foriegn fan boy. Not to mention that Toyota is putting out more recalls than any other company right now.
I_guess_Im_a_redneck_for_supporting_america @ Feb 24th 2007 2:49PM
How many Ford Trucks can you count in "toyotas behind the scenes" of their commercial?
http://www.toyota.com/vehicles/minisite/commercial/tundra_tv1.html