Super Bowl IV - 1970 Pontiac GTO "The Humbler"
The car it was pushing was the '70 GTO "Humbler," which let its driver pull a dash-mounted lever to activate the car's Vacuum Operated Exhaust (VOE) option. Doing so relieved backpressure and gave the car added punch while bestowing a positively evil exhaust note upon it to boot. After the spot aired, GM brass went nuts, pulling the commercial and killing the Humbler option itself. The spot aired just that one time, but you can watch it as often as you like by simply following the jump.
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models