- Feb 3, 2007
MINI Ad Watch: Hammer & Coop
Although it's reportedly appearing in multiplexes as a trailer for an upcoming movie, we're fairly certain (by "fairly" we mean 100%) that this is a clever ad campaign for the new MINI making its debut in the States a couple of weeks from now. Titled Hammer & Coop, there's even a website touting the new "flick."
Note that the typefaces used on the site are the same ones MINI uses for all their advertising/PR materials. Also, the "release date" is 2/17, which neatly coincides with the planned mid-February arrival of the cars at dealers. In all, it's a slick bit of marketing from the folks at MINI.
Follow the jump to watch the trailer in its entirety.
[Source: Motoring File]