Filed under: Etc., Marketing/Advertising, Bugatti
Smell like a Bugatti for only five grand
The Bugatti Veyron costs $1,700,000. The Bugatti watch costs $200,000. It stands to reason, then, that the Bugatti perfume should cost nearly $5,000.
Some might scoff at the Volkswagen Group's capitalizing on the merchandizing of its super-mega, ultra-premium exotic marque, but while the Ferrari name and prancing horse logo can be found on any number of products at a wide range of prices (go ahead, try an eBay search), Bugatti's approach has been decidedly more reserved. In line with the car, of which only 300 are being made, and the timepiece, of which only 150 were made available, Bugatti is offering only 400 bottles of its limited edition perfume. The £2,395 Prestige Edition of the super-luxe scent comes in a crystal bottle encased in a 24-carat gold-plated sculpture, said to be inspired by the wing on the venerated Bugatti Type 57SC Atlantic. If £2,395 is too rich for your blood, Bugatti is offering an additional 4,000 bottles of the, ahem, "Multiple Edition", presented in a chrome-plated bottle and selling for £1,550. Both editions are presented in a leather-lined case. And Harrod's department store in London is the only place to get it.
[Source: Auto Express]
Reader Comments (Page 1 of 1)
MKULTRABLIZZARD 3:19PM (2/02/2007)
count me in!
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JasonSK 5:50PM (2/02/2007)
One of my friends has a Veyron, and it pains me to see him drive it because he is totaly clueless about cars, its just a social symbol to him, and i dont feel like shelling out a major part(all!) of my earnings for that, as cool as it would be!
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Dan 6:43PM (2/02/2007)
Looks like someone bent out a fresh golden mobius strip biscuit. I hear they killed seven whales to make a single bottle. Neat.
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Danny Cheung 9:30PM (2/02/2007)
bugatti, only if i have five grand XP
visit :
http://www.geocities.com/vaiowallpaper/
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tina 10:56PM (2/02/2007)
Hey Everyone...check out this web site, barbaraterry.com
http://barbaraterry.com/
This lady is a total car expert and really has it going on!
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RamSport47 12:29PM (2/04/2007)
Ugly car...don't care that it's $1.4 million
Ugly watch...wouldn't pay that mych for ANY watch...Timex does just fine
Dumb cologne...and probably stinks...Issey Miake smells just fine
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Jaculis 3:56PM (2/08/2007)
They have the bottle upside-down!
[heheheh]
The right-side-up version is another 1,000 quid.
Cheers!
;)
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Kevin 7:11PM (3/01/2009)
Ugly looking bottle for a cologne! If you like good perfume "Creed" perfume is an excellent choice. It is pricey cologne but worth it.
STEVE 4:28PM (2/08/2007)
hey jasonsk----how can your friend have a veyron when they havent even run the production yet. they wont be imported until 08
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J 6:52PM (2/08/2007)
Yeah Steve, about that...they have FOUR Veyron's in Vegas, buddy. Nice try, though...Idiot.
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Mike 8:08PM (2/08/2007)
while kids starve in africa, people bathe in 5,000 dollar cologne.
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ben 8:29AM (2/10/2007)
is that thing up there a car?!?
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Kilroy 6:11AM (2/11/2007)
Bugatti perfume? Nothing like the aroma of hot Castrol R! Though, I think I'll save my coin and put it toward the Type 55 fund!
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