Survive the holidays with Holidash!

Shellfish! Ferrari and Shell close down major cities to film commercial

Shell Oil, those guys who are getting richer while we all get poorer at the gas pumps, are aiming to break the record for the most expensive advertisement, and the Super Bowl doesn't even factor into it. The fossil-fuels giant is a long-time sponsor of Scuderia Ferrari, and pours millions into the F1 team each year so that enthusiasts and consumers will associate its fuels – Shell V-Power high-performance gasoline, specifically – with Ferrari's racing success. But just to drive the point home even further, Shell is spending close to ₤2 million to produce a television commercial.

Wondering how you could possibly spend that kind of cash on a TV ad? No big name endorsements; that's already taken care of. No elaborate sets or costly special effects; you don't need that when you've got a 700-horsepower F1 car at your disposal. The commercial is anticipated to feature an F1 race car speeding around the corners and down the streets of New York, London and Sydney. And we'll bet it's not going to be at five in the morning, either. Closing down big city streets in the middle of the day costs big, and Shell is spending big.

[Source: GrandPrix.com]

Related Headlines

Subscribe to these comments

Reader Comments (Page 1 of 1)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.


Autoblog Features





Featured Galleries

Ford Ranger Max Concept
2009 MINI Cabrio
ABT Scirocco
Heffner Camilo Pardo Edition Ford GT
Unused Mazda3 Sketches
In the Autoblog Garage: 2008 Porsche Cayenne GTS
Snap-On Limited Edition Nissan GT-R Toolbox
2010 Mazda3 Hatchback
In the Autoblog Garage: 2009 Acura TL SH-AWD
2010 Porsche Panamera
2009 C3R V2.0
2009 Porsche Cayenne Diesel

 

Find Your Next Car


Autoblog Video

Sponsored Links

Autoblog bloggers (30 days)

#BloggerPostsCmts
1Jeremy Korzeniewski9413
2Frank Filipponio712
3Noah Joseph641
4Drew Phillips550
5Jonathon Ramsey540
6John Neff480
7Chris Shunk391
8Damon Lavrinc381
9Sam Abuelsamid388
10Dan Roth357
11Alex Nunez3222
12Michael Harley222
13Sebastian Blanco200
14Chris Tutor131
15Merritt Johnson65
16John McElroy30