Filed under: Motorsports, Marketing/Advertising, Ferrari
Shellfish! Ferrari and Shell close down major cities to film commercial
Shell Oil, those guys who are getting richer while we all get poorer at the gas pumps, are aiming to break the record for the most expensive advertisement, and the Super Bowl doesn't even factor into it. The fossil-fuels giant is a long-time sponsor of Scuderia Ferrari, and pours millions into the F1 team each year so that enthusiasts and consumers will associate its fuels – Shell V-Power high-performance gasoline, specifically – with Ferrari's racing success. But just to drive the point home even further, Shell is spending close to ?2 million to produce a television commercial.
Wondering how you could possibly spend that kind of cash on a TV ad? No big name endorsements; that's already taken care of. No elaborate sets or costly special effects; you don't need that when you've got a 700-horsepower F1 car at your disposal. The commercial is anticipated to feature an F1 race car speeding around the corners and down the streets of New York, London and Sydney. And we'll bet it's not going to be at five in the morning, either. Closing down big city streets in the middle of the day costs big, and Shell is spending big.
[Source: GrandPrix.com]
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Reader Comments (Page 1 of 1)
PGAero 1:08PM (2/01/2007)
I can drive. Give me a call.
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Alex K 1:11PM (2/01/2007)
When are they going to film it in NYC?! I want to try and see it!
Oh, and if they have the cash, why not? Plenty of other endeavors close city streets - I'd rather be diverted around this than the next Will Smith movie.
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mlucas2006 1:47PM (2/01/2007)
Keep us updated! I'd be out there just for a chance to see the car take one of our NYC potholes.
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Peter 1:57PM (2/01/2007)
And how's Shell spending their money your business?
Also I'm never sure whether Americans whining about fuel prices should make me laugh or cry...
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matt 2:47PM (2/01/2007)
you should cry about the ignorant american "journalists" who believe the democratic party's talking points are valid while basic Keynesian economic principles are bullshit.
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Andrew 3:32PM (2/01/2007)
I'd be interested to know if we can go watch it in NYC.
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Kwyjibo 7:48PM (2/01/2007)
wish i was lucky enough to have this happen in my city.
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kenshinxl 10:15AM (2/02/2007)
I would love to see a F1 car go around the FlatIron building in NYC, using it as a hairpin turn.
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tina 11:04PM (2/02/2007)
Hey Everyone...check out this web site, barbaraterry.com
http://barbaraterry.com/
This lady is a total car expert and really has it going on!
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ZoomZoomin' 2:56PM (2/04/2007)
I would love to watch this being filmed.
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Brian 5:21PM (2/17/2007)
That would be fantastic to have F1 in NYC for a commercial add, but it would be even better to have it here for the real thing. There was actually a proposal designed for F1 to be here back in the late 80's. Obviously it never happened. But just picture one of the straight aways being the West side Highway and then cutting into the meat packing district.... And I like the idea kenshinxl stated above with the hairpin being the Flatiron... Just picture that on TV ??!!!
Im look for serious F1 fans to hang with here in the city as its hard to meet them here. Shoot me an email if you are.. forzamotorsports1@hotmail.com
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