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All the bids are in and the winning bidder has been revealed: Aston Martin is being bought by LVMH Moet Hennessy Louis Vuitton SA, the French luxury goods consortium that produces upper-crust products ranging from leather trunks and wallets to champagne and cognac...and now exotic luxury sports cars, too.

In placing the highest bid, Louis Vuitton beat out some serious contenders, including consortia led by Aston's current boss, billionaire moguls and numerous heavy-hitting investment firms.

Ford Motor Company will reportedly retain 15% interest in Aston Martin when Louis Vuitton takes over. Although both Ford PAG and Louis Vuitton declined to comment to DowJones MarketWatch, the media outlet that broke the story, German car mag Autobild will be running the story tomorrow (Friday).

While there has been a history of fashion labels and automakers collaborating on special editions – including Aston Martin and Dunhill – the purchase of a stoic marque like Aston Martin is pioneering new ground, although Louis Vuitton does have an established history in sponsoring concours d'elegance.

Gold and brown DB9, anyone?

UPDATE: Motor Trend is reporting that the published reports regarding a sale to LVMH are inaccurate.

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[Source: MarketWatch]

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    • 1 Second Ago
      • 5 Years Ago
      LOL, LV is rather luxurious. But too many persons like them. louboutin pumps
      • 8 Years Ago
      This is a joke, right?
      • 5 Years Ago
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      • 5 Years Ago
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      • 8 Years Ago
      oh, #2, the French actually have a rich Automotive history... Bugatti, Delage, Delahaye, etc. Not to mention some nice contemporary machines. Last time I was in Europe I rented a VERY nice Citroen C6, and when I lived in the UK (97-98) my Volvo 440TD had an excellent Peugeot-built turbo-Diesel engine... which is STILL running today (I converse regularly with the guy near Bristol who bought it from me.)

      I do agree that it will seem bizarre to see an Aston-Martin legitimately wearing French Blue instead of British Racing Green. I wonder if Sir David Brown is rotating in his grave at the moment?


      • 8 Years Ago
      I don't know where some of get off making the comments of how Ford would have ruined Aston. They owned 75% of Aston Martin since 1985 and 100% by 1994 so EVERY Aston on the road today is a direct result of the "evil" Ford company. Damn them for building the Vanquish and the V8 Vantage and that hideous DB9. The would have just ruined Aston Martin if they held it for any longer. For cripes sake, if you really wanna bash Ford get your shit together.

      Heres the proof:

      Please, we all know Ford is losing money, we get it. Its been beaten to death already so we really don't need to have a whole article posted to read AGAIN. Everybody knows but I guess its just one of those cute ways to get that dig in on Ford. The industry is cyclical so what goes around comes around.
      • 8 Years Ago
      Guys, I still have'nt fully understood why ford decided to sell Aston...especially after resurrecting the brand and to the point where I heard it was actually profitable....while the real lossmaker is Jaguar...somebody please fill me in. Thanx!
      • 8 Years Ago
      Soon you'll be able to buy counterfeit Aston Martins for $5 or a hit of coke off the back of a guy's truck in Soho.
      • 5 Years Ago
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      Wow. I'm a little shocked. Eager to see what will come of this... And I really hope it all works out, because as much as Ford has done a terrible job with Jaguar and Lincoln, they definitely proved themselves with Land Rover's turn-around and even moreso with Aston Martin. I wish Louis Vuitton and Aston Martin all the best.
      • 8 Years Ago
      Does this mean that I now have to boycott Aston Martin along with French Fires?

      Wait till Bill O’Reilly hears this!
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