You didn't think the only commercial General Motors would air during the big game on Sunday would be a spot made by a bunch of college kids, did you? No, GM has its own ad in the works that won't have to work hard to beat the flop it fielded last year. A 30-second preview of the ad has been released on YouTube, and it appears the ad is for General Motors as a whole and not any one specific brand. The star of the spot is Robot, an articulating mechanical arm with some serious self-esteem issues that works in a GM assembly plant. Turns out that the little guy doesn't know what to do with himself when the cars he helps assemble roll off the factory floor. He's so distraught that he takes a job as a drive-thru order box, and then pitches himself off a roof to end it all. It's funny, but a little strange, too. Not that the ad agency intended this, but it feels like you're watching a union member who just lost his job. It's just a preview, however, so we'll wait until the full 60-second version airs on Sunday to pass judgment. Once it goes live, you'll also be able to check it out by visiting this site.

[Source: One of GM's many ad agencies]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X